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THE PROOF IS IN OUR WORK
SPOTLIGHT:
TOURISM STUDY
Increasing Hotel Package bookings for NYE at an upscale resort in Central Texas. DOWNLOAD HERE
AUTO
CASE STUDY
How Tires To You Achieved Record Growth
POLITICAL
CASE STUDY
Securing Success for a Political Action Committee in the US
HIGHER EDUCATION
CASE STUDY
Hyper-Targeting Student and Parents for Enrollment
HEALTHCARE
CASE STUDY
Bunions Research
QSR
CASE STUDY
Location Based Targeting
AUTO
CASE STUDY
Increased Auto Sales in the Salt Lake City Area
RETAIL
CASE STUDY
Influencing Holiday Retail Visit Rates
RETAIL
CASE STUDY
Influencing Location Visit Rates for Sports Retailers
TRAVEL & TOURISM CASE STUDY
Boosting Foot Traffic & Reservations on Las Vegas Strip
FINANCIAL
CASE STUDY
Financial B2B
TRAVEL & TOURISM CASE STUDY
Optimizing CTR for Families Looking to Vacation in the US
TRAVEL & TOURISM CASE STUDY
Promoting ticket sales for a MLB Team’s Spring Training Games
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Stan Richards School of Advertising & Public RelationsSearchSearch
Master’s in Advertising Program
Graduate Brochure
The flexibility of UT Austin’s M.A. program allows you to create a graduate degree focused on your interests and goals with a diversity of study through the advertising electives and minors. Most students complete this program in 21 months or less.
Admissions
Breaking News for the GRE Requirement in the MA and PhD programs for the Stan Richards School of Advertising & Public Relations: Please note that the GRE requirement has been waived based on COVID-19 related admission guidance from the Graduate School for Fall 2021 Admissions only. You are welcome to submit the scores if you have them. Our applicant evaluation process is holistic and will consider all components of your application materials. If you opt to submit scores, they must be sent from the testing agency to the University. The code for The University of Texas at Austin is 6882. International applicants must submit the required, official TOEFL or IELTS score. View more information on GRE and TOEFL scores.
The admissions deadline for M.A. applicants for Fall 2021 was December 1, 2020.
We admit new students for the fall semester only. Please refer to the Graduate Brochure for detailed information on admission procedures. The Apply Texas electronic application is the standard method for applying for admission.
Fall 2020 M.A. admission decisions will be released before March 1, 2021.
Prerequisite Courses for M.A. Program
Many of our applicants have never taken a course in advertising and enter with degrees from other fields. That is not a problem. You can apply to the program even if you have absolutely no background in advertising. However, you must complete the following two prerequisites prior to your first semester in the program. Courses do not need to be completed prior to the application process.
- A basic marketing course
- A basic statistics course
Almost any statistics course can be used to satisfy this prerequisite; from sociology statistics to business statistics. Any basic marketing course can satisfy the marketing prerequisite. If you have taken a statistics or marketing course during your undergraduate program, we can waive that prerequisite for you during your advising session at the start of your first semester.
Test Scores
M.A. in Advertising
GPA: The Graduate School recommends a minimum of a 3.0 (in upper-division coursework). The entering class of fall 2020 had an average GPA of 3.70.
GRE: The advertising school expects at least 300 on the verbal and quantitative sections combined. The entering class of fall 2020 had an average GRE score of 306. GRE requirements are waived for the Fall 2021 now that online GRE exams are available world-wide.
TOEFL: Applicants whose first language is not English must submit scores from the TOEFL exam. Minimum scores and exemption requirements are found on the International Students webpage of the Graduate School.
Additional Program Requirements for Admission:
- Letters of Reference – contact information will be submitted online as part of your application for three references.
- Statement of Purpose – a short essay defining and discussing goals, intended research areas, and previous training/education/experience.
- Official Resume – once your application is uploaded and acknowledged by the Graduate and International Admissions, upload your resume.
Diversity of Study Options
Although many of our students will create their own area of emphasis using our advertising electives and minor courses, some will desire even more depth of study in one area or another. To meet their needs and to better bridge the gap between academia and industry, we offer three programs as current enhancement programs to our M.A. degree:
- Texas Insights and Analytics: designed to allow all students to observe, interpret, and integrate consumer intelligence.
- Texas Immersive: where students will learn to become Experience Designers
- Texas Creative: for future digital copywriters and art directors.
See the Graduate Brochure for more detailed information. For specific course descriptions, please refer to our advertising graduate courses.
Portfolio Programs
Portfolio Programs are opportunities for students to obtain credentials in a cross-disciplinary academic area of inquiry while they are completing the requirements for a master’s degree in their chosen discipline. A portfolio program usually consists of four thematically-related graduate courses and a research presentation (for a master’s portfolio program, practical experience related to the portfolio program may replace the presentation). Portfolio Program courses fulfill the minor course requirement in the Advertising Degree Plan.
Below are a few of the Portfolio Programs offered:
African and African American Studies
Communication, Information and Cultural Policy
Cultural Studies
Mexican American Studies
Nonprofit Studies
View all current Portfolio Programs, program descriptions and application procedures.
Dual-Degree Options
In addition, the College of Communication offers several dual-degree options with the following programs:
- McCombs School of Business
- The Institute for Latin American Studies
- The Lyndon B. Johnson School of Public Affairs
- The Center for Middle Eastern Studies
- Post-Soviet and Eastern European Studies
Graduate School Select Admission Program
The purpose of the Select Admissions Program is to encourage current undergraduate advertising students with top academic records to remain at the university for a Texas Advertising graduate degree. Each year, one or two exceptionally outstanding advertising undergraduates are nominated for the program. For more information please contact the Graduate Coordinator.
Advising
The Graduate Advisor, Dr. Gary Wilcox, is the overall director of Graduate Studies within the Department of Advertising. Dr. Wilcox approves the students’ course selections each semester as well as all formal documents during each student’s program of study. Every student is required to consult the Graduate Advisor prior to registration each semester so that advising bars may be cleared. An online advising site is available to facilitate the process.
Graduate Internships
Please visit the Graduate Internships page to learn more about the graduate internship requirement.
Degree Plans/Handbook
M.A. in Advertising with Thesis
M.A. in Advertising no Thesis
M.A. Handbook
M.A. HandbookStan Richards School of Advertising & Public Relations
300 W. Dean Keeton (A1200)
BMC 4.338
Austin, TX 78712-1069
Phone: 512-471-1101
Fax: 512-471-7018
Contact Advertising@austin.utexas.edu
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