You may have heard of marketing before, but you may not know exactly what it is. Marketing is a wide-ranging field and discipline—it’s a section of business that deals with strategy, management, distribution, service, psychology, ethics, research, publicity, sociology, broadcasting, publication and more. In this guide, we inform you on all that pertains to best universities for marketing masters uk, cheapest marketing masters uk, masters in marketing uk universities, top universities for digital marketing uk and masters in marketing uk online.
A Master of Marketing program enhances undergraduates’ foundational business knowledge by adding the key theories of marketing like brand management, effectiveness, dominance, pricing, segmentation, service, retail, activation and more. Read on for more on best universities for marketing masters uk, then cheapest marketing masters uk, masters in marketing uk universities, top universities for digital marketing uk and masters in marketing uk online.
If you’re considering pursuing a Master of Marketing program in the UK (or further afield!), you’ll want to choose where you study wisely because there are many different disciplines within marketing and several specializations that can be pursued. Several programs offer concentrations in Sales Management, Strategic Marketing, Social Media, Publicity and International Marketing.
Master of Marketing programs are available at highly recognized universities and business schools all across the UK, in Bath, Birmingham, Buckinghamshire, Cambridge, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Oxford, Sheffield and York, among other cities. Offered as full time, part time, online and distance learning programs, Master in Marketing programs in the UK are an opportunity for students to gain an advantage in the professional world of Marketing.
To learn more about how you can enroll in a Master of Marketing program at universities and business schools in the UK, simply click on the links below! You can request information to be sent to you, directly from the universities and business schools in the UK!
best universities for marketing masters uk
We begin with best universities for marketing masters uk, then cheapest marketing masters uk, masters in marketing uk universities, top universities for digital marketing uk and masters in marketing uk online.
MSc in Marketing in UK is a 1-year full-time degree focused on enhancing foundational business knowledge of students. It teaches marketing strategies, brand management, distribution, effectiveness, pricing, segmentation, etc. Bachelors degree in marketing or related field is preferred for admission. However, some UK universities also accept students from other domains such as science, arts, etc. The main focus of program is sharpening the skills of students and improving their understanding of marketing principles and theories.
The average course fees of top universities offering MSc in Marketing in UK is 20,000 GBP to 29,500 GBP per annum (equivalent to 19 lakhs – 28 lakhs INR). As compared to the fees charged, salary offered to graduates at entry level is 37,000 GBP per annum (35.4 lakhs INR). This can go upto 132,000 GBP per year which is equivalent to 1.26 crore INR. Graduates are majorly hired at managerial or associate position in the marketing domain with this degree.
Top Universities for MSc in Marketing in UK
According to QS News World University Ranking 2020 for Master of Marketing, following are the top 10 universities offering this program in UK:
| QS Ranking 2020 | University | Course Offered | Total Program Fees (in GBP) |
|---|---|---|---|
| 2 | Imperial College London | MSc Strategic Marketing | 29,500 |
| 6 | University of Manchester | MSc Marketing | 24,000 |
| 10 | University of Warwick | MSc Marketing and Strategy | 29,250 |
| 12 | Cranfield University | MSc Strategic Marketing | 24,500 |
| 13 | University of Edinburgh | MSc Marketing | 23,950 |
| 19 | Lancaster University | MSc Advanced Marketing Management | 23,000 |
| 22 | University of Birmingham | MSc Marketing | 22,500 |
| 24 | University of Bath | Master in Marketing | 20,000 |
| 25 | Durham University | MSc Marketing | 23,500 |
| 28 | University of Glasgow | MSc in International Strategic Marketing | 21,920 |
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study a Masters in Marketing?
Marketing is a skill that is much in demand. If you love analysing market trends, market communications and want to be a manager in marketing, then a masters in marketing is essential. Not only does it teach you the skills needed for a marketing career, but you also learn more about how organisations function, how to be a leader and other skills that will be beneficial for you anywhere you go.
Are Marketing Degrees in Demand? How much can I make with a Masters in marketing?
Indeed, marketing degrees are still in demand. Marketing-related jobs are some of the highest-paying jobs, however, this depends on the specialization. Different specialization can result in a huge difference between salaries. According to various surveys, the annual salaries of marketing personal starts from around $63,120 and can go up to $134,290.
What Skills are Required for a Masters in Marketing?
To succeed in the world of marketing, one needs a masters in marketing but also a whole different set of personal skills that every master’s in marketing school will look for before they admit you into the programme. These skills are:
- Writing: How one represents a brand and make that memorable is the magic of writing. Creative and skilful writing is one of the most useful skills one needs to develop to achieve marketing success.
- Basics of Web Design: With the digitalization of the world, being able to manage and handle websites has become an essential skill. It is the present and the future of marketing.
- Social Media Management: Nowadays social media has become the core of digital marketing. Therefore, every marketer, even working in different fields, requires knowledge of social media marketing.
- Analytics: Market analysis is the first step to build any marketing campaign. This should be any marketer’s basic skill or say basic instinct. The ability to carry out market research and analyze the data is a must for any marketer.
- Networking: Marketing and networking work side by side. Networking is another soft skill that a marketer should master to gain as many clients as they can. This is a skill that not only helps a company to grow but also helps in the personal growth of the marketers.
Which are the Most Affordable Masters in Marketing in Europe?
1. MSc in Marketing at ALBA Graduate Business School
ALBA Graduate Business School in Greece is one of the most popular business schools. They offer top business and marketing programmes for graduation as well as the higher levels. The business school offers both an MBA in marketing and an MSc in Marketing. The latter offers almost a similar syllabus yet is much more affordable than the MBA.
Duration: 14 months/Evening classes
Language: English
Programme Type: Full-time
Qualification: Master of Science
2. Marketing Management, M.A. at Cologne Business School
The Cologne Business School – CBS is fairly new compared to other popular business schools in Europe. However, it has maintained a good reputation among others. In fact, the business school has become one of the highly preferred options in a very short time, thanks to all of the many awards and recognitions received. Now it is the third most qualified and excellent school when it comes to business studies in Germany. Anyone who wishes to pursue a masters in marketing can opt for their M.A.
Duration: 4 semesters
Language: English
Programme Type: Full-time
3. Digital and Strategic Marketing, MSc at the University of Bradford
The University of Bradford’s innovative Digital and Strategic Marketing Master’s programme provides in-depth knowledge of the marketing tools and techniques valued by employers around the globe. Students learn how to plan and implement successful marketing initiatives while perfecting their analytical and problem-solving abilities. This programme has the approval of the Chartered Institute of Marketing (CIM) and is based at the triple-crown accredited School of Management in Bradford. It can be studied either full-time or part-time, meaning students can choose to study around their current commitments. Home fees for 2021 entry are £11,326, and fees for International students are £17,682.
Duration: 12 or 15 months
Language: English
Programme Type: Full-time or Part-time
Qualification: Master of Science
4. Marketing and Communication, MSc at ESCP Europe
ESCP Europe was established in 1819 and is the oldest business school in the world. Intrigued? Anyone would be. It is a business school with a great legacy and history. This university was founded in Paris, France. However, now it has 5 branches in different countries including the United Kingdom, Spain, Italy, Germany, and Poland.
The MSc in Marketing and Communication programme at ESCP is not only an affordable option but also assures a good career ahead. It has a fair share of successful alumni including Patrick Thomas, former CEO of Hermès, and a former prime minister of France, Jean-Pierre Raffarin. It is a place that can open the door of many opportunities for you.
Duration: 1 year (full time)
Language: French and English
Programme Type: Full-time
5. MSc in Marketing at Montpellier Business School
Montpellier Business School is one of the oldest business schools in France. It is a university-level school that offers many programmes, including Bachelor, Grande Ecole Programme, Masters of Science, and Executive MBA.
Whereas the MBA in marketing programme can be quite expensive, one can opt for the MSc in Marketing. This programme lets you explore marketing on a global scale. It has a diverse curriculum that allows students to learn from a real-world scenarios.
Duration: 18 months
Language: English and French
Programme Type: Full-time
Qualification: Master of Science
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10. WU Vienna University of Economics and Business – Masters in Marketing
Location: Vienna, Austria
New to the QS Masters in Marketing Rankings this year is WU Vienna University of Economics and Business, coming in at 10th place with its Masters in Marketing course. The largest university of its kind in Europe, with over 23,000 students from 110 countries, WU is very international. WU’s highest scores are earnt in the employability and alumni outcomes indicators.
WU is triple accredited by EQUIS, AACSB and AMBA and is one of only six universities in the German speaking world to have this. These prestigious accreditations are awarded to schools with outstanding research output, excellent connections to the business community, and an international outlook. After graduating students of the MSc Marketing program have excellent employment options in all marketing related professional fields and sectors, and most graduates find a full-time job within three months of graduating.
9. EDHEC – Master in Marketing Management
Location: Nice, France
Rising two places in the masters in marketing rankings this year is EDHEC Business School with its Master in Marketing Management. All of EDHEC’s courses are deigned to bring new ideas in global business practices and provide cutting edge, exciting courses that are relevant to the challenges facing the modern world. The course is taught in Nice, France but will be taught in English.
EDHEC gains its highest scores in the employability and alumni outcomes indicator, but also scores well for diversity. 77 percent of graduates find work outside their home country, and there are lots of on and off campus careers events to help students connect with top global companies. The business school also has a strong reputation for research excellence, and students on the master in marketing management course will be given the chance to work closely with global companies to supervise real time projects, meaning graduates are highly sought after by employers.
8. Warwick Business School (WBS) – MSc Marketing and Strategy
Location: Coventry, United Kingdom
Rising two places since last year, the eighth best university in the world for master’s in marketing, Warwick Business School also claims third place for the subject in the UK. Originally established in 1967 as the School of Industrial and Business Studies, the school has educated alumni which now hold management positions in corporate, government, and academic institutions around the world. WBS’ MSc Marketing and Strategy course combines essential theoretical knowledge with the chance to apply this to real life business situations.
WBS scores the highest in the ranking for the thought leadership indicator. It also achieves high scores for both diversity and employability – with international members making up 97 percent of its students, and 76 percent of its faculty.
7. ESADE Business School – MSc in Marketing Management
Location: Barcelona, Spain
Located in the cultural, Mediterranean city of Barcelona, ESADE Business School boasts a diverse campus population of 92 nationalities overall – with a 45/55 ratio of male and female students and 21 nationalities from five continents having made up the MSc in Marketing Management Class of 2018-2019. ESADE is ranked seventh in the latest master’s in marketing ranking, receiving excellent scores across three of the indicators, obtaining an extremely high score for alumni outcomes, and its second-highest score for the employability indicator.
ESADE is a world-renowned center for academic excellence, and its MSc in Marketing Management course encourages students to develop strategic thinking, as well as the confidence to question tradition and initiate change.
6. ESCP Europe Business School – MSc in Marketing & Creativity
Location: London and Paris
With a global ranking of sixth for master’s in marketing degrees, the MSc in Marketing & Creativity course at ESCP Europe Business School ensures students graduate with not only an analytical, but also a creative approach to business and marketing management. The program aims to put students’ learning into action through a minimum of four months’ work experience within a variety of potential employers, including companies such as L’Oréal, Apple, and Amazon.
ESCP Europe shines the most for the employability indicator, as MSc in Marketing & Creativity graduates can expect to earn an average of $51,300.The ESCP is the oldest business school in the world, established in 1819, and is a globally recognized prestigious business school, with a network of 120 partner universities.
5. EMLyon—Masters in Transformation Digital, Marketing & Strategy
Location: Paris, Casablanca, Shanghai
New to the Masters in Marketing Ranking this year is EMLyon Business School, in fifth place for its Masters in Transformation, Digital, Marketing and Strategy course. The university is very international, having three campuses in France as well as international campuses in Casablanca and Shanghai, 80 nationalities represented and 40 percent of its students international.
EMLyon gains its highest score in the value for money indicator, with the course highly focused on improving graduates’ employment prospects and transferrable skills. For example, in their second term, students get the opportunity to work on a project with a selected company, or complete a six month internship.
4. Alliance Manchester Business School – MSc Marketing
Location: Manchester, UK
Ranked fourth in the world this year for its master’s in marketing course, Alliance Manchester Business School is the number one most targeted higher-education business institution by graduate employers, according to the High Fliers Report 2018.Manchester’s 12 month MSc Marketing course offers applicants a wide range of specialist pathways to choose from, and it even provides students with the opportunity to apply for an international exchange if they wish.
With a global network of over 60,000 alumni in 176 countries and a student population comprised of 135 nationalities, it receives among the highest scores for thought leadership, and its second highest for diversity. Alliance Manchester also scores highly for employability, with graduates working at firms such as Amazon, Dyson Ltd, Google, L’Oréal and Volkswagen Group UK.
3. Columbia Business School – MS in Marketing Science
Location: New York City, US
Dropping two places this year to rank third in the masters in marketing ranking is Columbia Business School, claiming first place out of the featured US business schools. Its MS in Marketing Science program scores impeccably for four of the indicators used to compile the ranking, receiving particularly high marks for thought leadership and value for money, and earning a perfect score for alumni outcomes.
As an intensive, two-semester STEM eligible course with a primary focus on marketing analytics, Columbia’s MS in Marketing Science program is tailored to fit marketing researchers with a desire to acquire the same level of competence, technical skills and expertise provided in the coursework component of a PhD program.
2. Imperial College Business School – MSc Strategic Marketing
Location: London, UK
Placing second this year in the QS Master’s in Marketing ranking, Imperial College Business School also claims first place in the UK, and is considered to be one of the most respected business schools globally. Its central London location provides students the privilege of access to leading global organizations and the world’s top companies. The school’s innovative and practical MSc Strategic Marketing course is designed to encourage and develop strategic thinking in future marketers and students also have the option of a work placement.
Scoring excellently across all five indicators, the college boasts its highest scores in the thought leadership category, followed by employability, and diversity. A closer look at the scores shows that a decent 92 percent of former students are employed within three months of graduating.
1. HEC Paris – MSc in Marketing
Location: Paris, France
We conclude our list with the number one ranked school in the world for its master’s in marketing course – HEC Paris. Earning high scores across most of the categories, HEC performs particularly well for employability, and thought leadership and earns a perfect score for alumni outcomes.
HEC Paris’ MSc in Marketing course provides aspiring marketers with the essential theoretical knowledge and practical skills required for a successful career in today’s professional world of marketing. Students are required to write a thesis in addition to completing a four-month period of work experience – which ensures graduates leave with a guaranteed level of confidence and professionalism in their field.
masters in marketing uk online
Marketing is an academic discipline, and section of business, which deals with strategy, management, distribution, service, psychology, ethics, research, publicity, sociology, broadcasting, publication and more. Master of Marketing programs enhance undergraduates’ foundational business knowledge by adding the key theories of marketing like brand management, effectiveness, dominance, pricing, segmentation, service, retail, activation and more. Several Master of Marketing programs in the UK offer concentrations in Sales Management, Strategic Marketing, Social Media, Publicity, International Marketing, Communication, Interactive Marketing and more.
Master of Marketing programs are available at highly recognized universities and business schools all across the UK, in Bath, Birmingham, Buckinghamshire, Cambridge, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Oxford, Sheffield and York, among other cities. Offered as full time, part time, online and distance learning programs, Master in Marketing programs in the UK are an opportunity for students to gain an advantage in the professional world of Marketing.
To learn more about how you can enroll in a Master of Marketing program at universities and business schools in the UK, simply click on the links below! You can request information to be sent to you, directly from the universities and business schools in the UK!
MSc in Marketing and Creativity
ESCP Business School – London CampusLondon, United Kingdom +1 More
A strategic and innovative specialisation that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills.
Master in Strategic Marketing
London School of Business & Finance
UK Online, United Kingdom
Strategic marketing is essential in all sectors for businesses to deliver their message in a competitive marketplace. LSBF’s career-focused dual master’s programme equips you with modern skills and expertise to succeed in the ever-evolving world of marketing. Our four specialisations—digital marketing & social media, global marketing, luxury brand management, and sales management—cover a range of complex areas of marketing, and let you decide your area of expertise.
MSc in Marketing
Alliance Manchester Business School – The University of Manchester
Manchester, United Kingdom
Develop a critical appreciation of key areas in marketing, with the opportunity to hone your skills in a specific area by choosing one of the specialist pathways. This Master’s in marketing also provides you with the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market.
Do you want to know how to start a business? Do you want to know how to become an expert in marketing? Do you want to learn about customer psychology, market research, advertising, promotion and more?
If so, then studying for your Master of Marketing degree is the perfect choice for you.
Master of Marketing degrees are academic programs that prepare students for careers in marketing. Students enrolled in these programs learn about different aspects of marketing and how they work together, including sales management, strategy, retailing, public relations, customer relations and more. These programs also teach students the key theories and concepts behind advertising & publicity, retailing & distribution and more.
Students who complete this program will be able to find employment in a variety of fields as marketing professionals. They will also be able to successfully run their own businesses and make effective business decisions based on their knowledge of marketing principles.
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