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In the contemporary digital era, a wide range of ‘new age’ courses have emerged sprouting from varied areas of study. From language studies to designing, there is a vast array of academic prospects for students to choose from. One such newly risen specialization is Digital Marketing which is a sub-field of Marketing and employs the use of the internet for establishing a connection between a brand and its customers. With advanced concepts like SEO and lead generation, pursuing a career in Digital Marketing has immense scope. Home to renowned higher learning institutions, Canada is well-known for its offered programs and has become the choicest option among students willing to sign up for overseas education. There are numerous universities in Canada for MS that offer a wide range of degree and diploma courses in Digital Marketing. In this blog, we will take a look at what a Masters in Digital Marketing in Canada entails, the universities offering this program as well as the career opportunities you can avail.
THIS BLOG INCLUDES:
- General Overview
- Types of Master’s Courses in Digital Marketing
- Top Universities/Colleges to Study Digital Marketing in Canada
- Eligibility Criteria
- Top Master’s Degree Courses in Digital Marketing In Canada
- Career Opportunites
General Overview
A masters in Digital Marketing is a postgraduate course offered by most Canadian universities. The duration of the course can be 1 to 2 years depending upon the institution and the curriculum. The program equips students with advanced level knowledge of brand promotion and how to adopt new techniques and methods to connect with consumers apart from aiding in skill development. Capturing data with the help of various tools is one of the major tasks handled by a Digital Marketing Expert. Studying a masters in Digital Marketing in Canada, students get to learn about the varied strategies that can help them effectively build an online presence and connect with their target audience.
Types of Master’s Courses in Digital Marketing
A masters in Digital Marketing in Canada is available in three categories, Master of Arts (MA), Masters of Science(MSc) and Master of Business Administration (MBA). Depending on the degree, the course varies in terms of its syllabus and curriculum. An MBA program focuses on the implementation of Digital Marketing tools in the corporate sector; an MSc in Digital Marketing deals with the working of analytical tools in Marketing, whereas an MA in Digital Marketing delves deeper into the creative aspects of content in the domain of online marketing. Further, the duration can vary between 1-2 years.
Top Universities/Colleges to Study Digital Marketing in Canada
Masters in Digital Marketing in Canada is offered by several universities and colleges in the country. It is always a better choice to pursue the course from a leading educational center as they can not only provide excellent job opportunities but also give you the right industry exposure. So, if “Where can I study digital marketing in Canada?” question bothers you then, be it for 1 year masters programs in Canada or for MBA in Digital Marketing, here are some popular universities/colleges for pursuing Masters in Digital Marketing in Canada:
- Centennial College
- University of Winnipeg
- Edwards School of Business, University of Saskatchewan
- Schulich School of Business, York University
- Seneca College
- Humber College
Eligibility Criteria
Every university has its own application process and a list of prerequisites to screen the aspirants. However, based on the general pattern followed by most of the Canadian universities, common eligibility criteria can be derived. Below we have enlisted some of the key requirements that you need to fulfill in order to deemed eligible for a masters in Digital Marketing in Canada.
- A bachelor’s degree with an average CGPA from a recognized university.
- GRE or GMAT scores
- IELTS, TOEFL or PTE scores
- Statement of Purpose [SOP], Letter of Recommendation [LOR], Transcripts, Updated CV/Resume, etc.
Note: It is advised to go through the university website page before applying as some may require 2-3 years of work experience when it comes to pursuing MBA in Digital Marketing.
Top Master’s Degree Courses in Digital Marketing In Canada
Completing your masters in Digital Marketing in Canada, you can discover a multitude of career prospects in the field of New Media. The variants of a masters in Digital Marketing in Canada are as follows:
| University/College | Courses |
| University of Winnipeg | 1. Postgraduate Certificate in Public Relations, Marketing & Strategic Communication 2. Marketing Management |
| University of Guelph | MSc Marketing and Communication Studies |
| Ryerson University | Master of Digital Media |
| Queen’s University | MSc Management – Marketing |
| York University | PG Certificate in Digital and Content Marketing |
| The University of British Columbia | MBA in Marketing |
| Centennial College | 1. Postgraduate Certificate Communications – Professional Writing 2. Postgraduate Certificate – Marketing Management 3. Graduate Certificate in Marketing – Research and Analytics 4. Global Business Management 5. Corporate Account Management |
Apart from the above-mentioned courses for a masters in Digital Marketing in Canada, you can also opt for the following short-term certificate and postgraduate diploma programs available in this field:
- Graduate Certificate in Marketing: Digital Engagement Strategy
- Graduate Studies in Marketing Management
- Graduate Certificate in Marketing: Research & Analytics
- Diploma in Digital Marketing Specialist Co-op
- Postgraduate Diploma in Public Relations, Marketing and Strategic Communication
- Postgraduate Certificate in Marketing Management
- Postgraduate Certificate in Digital and Content Marketing
- Diploma in Marketing and Digital Media
Career Opportunites
Once you have successfully concluded a masters in Digital Marketing in Canada, you can opt from a varied range of work prospects. To help you further in your research, listed below are some of the popular career paths available in the vast domain of Digital Marketing:
Digital Marketing Officer/Executive
As a Digitial Marketing Officer or Executive, your work would be to explore market trends and conduct detailed market research. You will have to formulate timely plans of action using various tools to implement all the latest trends for establishing a strong online presence of your organisation.
Media Planner
Media planners are hired by advertising agencies to satisfy the needs of their different clients. Drafting strategies related to news, radio, print media or mobile phone advertising fall under the job description of a media planner.
Advertising Copywriter
If you have a creative flair for writing and are good at words, then the career path of a copywriter might be the ideal one for you. As an advertising copywriter, you would be involved in designing promotional content for various social and mass media platforms. Excellent communication skills, creativity, good knowledge of the marketing tools are some key features required to excel in the job.
Media Buyer
Media buyers work parallel with media planners playing the role of a negotiator between clients and the advertising agency. Their aim is to minimize the costs of advertising without compromising on the quality of content.
Jobs for Freshers
Hence, We hope that this blog provided you with the key features of a masters in Digital Marketing In Canada. If you are planning to pursue this program, take the help of Leverage Edu’s AI tool which will help you browse through various universities offering this course and will connect you with the right mentor that can guide you throughout the admission process.
Masters Degrees in Toronto, Canada (Digital Marketing Communications)
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Location
Institution
Course Type
Study Type
Start TermCountry All Canada (10)China (2)France (5)Germany (2)Greece (1)Ireland (9)Italy (2)Netherlands (2)Portugal (1)Spain (5)Sweden (1)Switzerland (4)UK (250)United Kingdom (250)USA (3) City/Region All Toronto (10) Distance This area only Within 10 miles Within 20 miles Within 30 miles Within 40 miles Within 50 miles Show 10 Results Discipline All Business & Management (6)Communication & Media Studies (6)Creative Arts & Design (2)Psychology (1) Show 10 Results Institution All Centennial College (10) Show 10 Results Course TypeAllPre-MBAPre-MastersPgDipPgCertMScMResMBAMasters ModuleOther (10)MALLMIMBAEMBAShow 10 Results Study TypeAllPart TimeFull Time (10)Delivery TypeOnlineOn Campus (10)Show 10 Results Start TermAllJan – JunJul – DecShow 10 Results Sort by relevance distance course title institution Reset
We have 10 Masters Degrees in Toronto, Canada (Digital Marketing Communications)
Graduate Studies in Marketing Management
Centennial College Graduate Certificates
In just two semesters, Centennial College’s Marketing Management program prepares you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. Read more Video(s)On CampusFull TimeMore Details
Graduate Certficate in Advertising: Creative & Digital Strategy
Centennial College Graduate Certificates
The Advertising – Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the marketing industry. Read more Video(s)On CampusFull TimeMore Details
Graduate Certificate in Communications: Professional Writing
Centennial College Graduate Certificates
The Communications – Professional Writing program prepares you to work as a versatile communications professional. Read more Video(s)On CampusFull Time
Graduate Certificate in Advertising: Account Management
Centennial College Graduate Certificates
The Advertising Account Management program prepares you for a successful career in the client service area of the advertising, marketing and communications industry. Read more Video(s)On CampusFull TimeMore Details
Graduate Certificate in Public Relations: Corporate Communications
Centennial College Graduate Certificates
The Public Relations – Corporate Communications program takes just two semesters to complete and is one of the most highly regarded public relations (PR) programs in Toronto. Read more Video(s)On CampusFull TimeMore Details
Graduate Certificate in Marketing: Corporate Account Management
Centennial College Graduate Certificates
Centennial College’s Marketing – Corporate Account Management program prepares you for an exciting and financially rewarding career as a corporate account management professional in the business-to-business (B2B) marketplace. Read more Video(s)On CampusFull TimeMore Details
Graduate Certificate in Advertising: Media Management
Centennial College Graduate Certificates
Our Advertising Media Management program prepares you for the role of strategic media planning and buying within the advertising and communications industry. … Read more Video(s)On CampusFull TimeMore Details
Graduate Certificate in Interactive Media Management
Centennial College Graduate Certificates
The heart of Centennial College’s Interactive Media Management program is user experience (UX). Your ability to design and create meaningful interactive digital experiences will position you to succeed as an interactive media professional. Read more Video(s)On CampusFull TimeMore Details
Graduate Certificate in Children’s Media
Centennial College Graduate Certificates
Centennial College’s Children’s Media program not only teaches you how to create the memories and childhood heroes of a new generation, it does so in a one-of-a-kind way. Read more Video(s)On CampusFull TimeMore Details
Graduate Certificate in Publishing: Book, Magazine and Electronic
Centennial College Graduate Certificates
The Publishing – Book, Magazine and Electronic program is one of the most prestigious programs of its kind in Canada. Through hands-on education, it prepares you for employment in a wide variety of areas in the publishing industry. Read more Video(s)On CampusFull Time
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