Whether you’re new to digital marketing or looking to master new skills to advance your marketing career, you’ll learn the best practices for this critical, fast-growing online channel. The program covers the foundations of the field as well as the specialist disciplines of search engine marketing and social media marketing. You’ll learn how to fill specialist, leadership and management roles and use digital marketing to achieve measurable return on investment (ROI). Expect a mix of lectures and readings, case studies, exercises and assignments.
What You’ll Learn
- Know what constitutes a successful digital marketing presence.
- Achieve measurable online success using best practices in search engine marketing.
- Explore new and emerging social media platforms, community management, metrics and reporting.
Benefits
- Understand key concepts and trends associated with e-commerce and e-business.
- Apply leading tools, techniques and best practices in customer service.
- Study what industry leaders do to produce superior business results.
Required Courses
- 2844Foundations of Digital Strategy and Marketing ManagementWinter – 22OnlineHybridMississauga769Digital marketing management represents the fastest-growing new channel for targeted communication, interaction, engagement and delivery of an organization’s branding, communications, products and services. If you need to improve your digital marketing management skills – which most marketing professionals, consultants and small business owners do – this course will give you a solid foundation in the strategic, tactical and creative essentials. It combines lectures, readings, case studies, exercises and assignments to explore web-based marketing principles.
- 2845Search Engine MarketingWinter – 22Online795Search engine marketing (SEM) helps companies know whether and how their marketing dollars are meeting business objectives. This course will teach you how to use SEM to improve business performance and make sure your organization gets in front of today’s online audience. You’ll learn how to incorporate online advertising into an overall digital strategy and how to study best practices for online success. Learn about organic and paid searches, display and social media advertising, web analytics and optimizing SEM budgets.
- 2846Social Media StrategyWinter – 22Online769With social media becoming the number-one online activity, a monumental shift in marketing is underway. Successful businesses and entrepreneurs no longer control information and brand – consumers and their conversations do. In this course, you’ll learn about the social media landscape and new and emerging platforms. You’ll learn how to make a social media plan, the best practices to engage your audiences and manage your community and how to measure the success of your campaign.
In place of 2845, you may instead choose both of the following:
- 2845AFoundations of Search Engine Optimization (SEO): Strategies to Build Trust & Stand Out on GoogleWinter – 22Online559A website is only of value if users can find it. In this five-week course, you’ll learn how to research and identify the keywords your audience uses in Google searches. You’ll examine how Google ranks websites and how to position yours, so it’s found more easily. Working with case studies, you’ll develop practical marketing strategies and a stronger approach to search engine optimization. You’ll emerge with fresh ideas and a strong foundation in how to get your website noticed.Competencies developed and assessed in this course include:
Determine when to use SEO versus PPC
Performing Keyword Research for SEO Optimize your website with keyword-rich content
Develop a strategy to attract SEO backlinks helping your website rank
Developing a Content Marketing Strategy - 2845BFoundations of Pay-Per-Click (PPC) Management: Tactics and Strategy to Drive GrowthFall – 21Winter – 22Online559If you want to increase your organization’s pay-per-click (PPC) revenues, this course is for you. You’ll delve into real case studies across both B2B and B2C companies and learn the tactics and strategies that drive growth in predictable ways. You’ll identify high-value keywords that get your Google ads noticed and explore paid social media strategies that cover the entire customer journey. You’ll learn to write persuasive ad copy and optimize your website and landing pages to convert visitors into customers.Competencies developed and assessed in this course include:
Performing Keyword Research for PPC
Understand when to use PPC versus SEO
Writing Persuasive Ad Copy that will drive traffic to your website
Effectively manage and optimize a PPC account, delivering improvements over time
Driving Revenue via Google’s Display Network
Optimizing websites and landing pages to convert visitors into customers
Top Universities for Masters in Digital Marketing in Canada
Masters in Digital Marketing in Canada is quickly becoming the sought-after choice when looking to study abroad. Mentioned below is the list of top universities in the country for the program along with their world rankings and tuition fee.
| THE World Rankings | Institute | Program offered | Tuition Fee (in CAD, per year) |
|---|---|---|---|
| 34 | University of British Columbia* | MS in Digital Media | 20,557 |
| 72 | McMaster University | EMBA in Digital Transformation | 86,919 |
| 131 | University of Alberta | MS Comp Sci with Specialization in Multimedia | 17,400 |
| 201 | University of Waterloo | MS in Digital Experience Innovation | 27,603 |
| MA in Experimental Digital Media/ Co-op | 21,126 | ||
| 251 | Simon Fraser University | MS in Digital Media | 74,241 |
| 251-300 | Laval University | MBA in Digital Marketing | 14,428 |
| 401 | York University | MS/MA in Digital Media | 47,062 |
| 601 | Ryerson University | Master of Digital Media | 22,190 |
| – | Ontario Tech University | MSc in Digital Media | 38,332 |
*offered by Centre for Digital Media (CDM) in partnership with UBC
Masters in Digital Marketing in Canada: Certificate and Diploma Courses
Since the options for MS in Digital Marketing in Canada could be limited in some cases, other alternatives that serve as the perfect replacement for the course are as mentioned below.
| Institute | Program Offered | Duration | Tuition Fee (in CAD, per year) |
|---|---|---|---|
| Lambton College | Ontario College Graduate Certificate in Marketing Management (co-op) – Digital Media | 2 years | 25,470 |
| Sheridan College Institute of Technology and Advanced Learning | Ontario College Graduate Certificate in Interactive Media Management | 1 year | 22,771 |
| Conestoga College | Ontario College Graduate Certificate in Interactive Media Management – Interaction Design | 1 year | 13,000 |
| Fanshawe College | Graduate Certificate in Interactive Media Specialist | 1 year | 14,750 |
| Centennial College of Applied Arts and Technology | Graduate Certificate in Interactive Media Management | 1 year | 21,754 |
| Algonquin College | Graduate Certificate in Interactive Media Management | 1 year | 18,215 |
| Assiniboine Community College | Diploma in Interactive Media Arts – Interactive | 2 years | 37,580 |
Why Study Masters in Digital Marketing in Canada?
- Balanced demand-supply equation: The demand and supply of new job openings for digital marketing in 2019 stood at 46,400 and 44,100, respectively. This balance is expected to remain the same through 2019-2028 and is a good news for all job seekers (ESDC).
- Increasing employment opportunities: As per the report published by Job Bank Canada, employment in the country grew by 55,533 (+0.3%) in the last quarter of 2019. Its biggest province, Ontario, saw the largest hike in its employment rate (61.4%) and has nearly 18,450 people working in the field of digital marketing.
- High paying jobs in Canada: Since the market for Digital Market in Canada is expanding, candidates employed in various provinces of Canada can expect a median salary of 24.04 to 33.65 CAD/hour which rounds off to about 50,000 to 64,608 CAD per year.
- Canada’s investment in Digital Media: The country is taking the digital market by storm and has increased its funding in the field in the last few years which is expected to rise over 7 billion dollars by 2021 and would create better job prospects.
Masters in Digital Marketing in Canada: Course Highlights
| Duration | 1 to 2 years |
| Eligibility | Bachelor’s degree in any field; SOP; LORs; Resume |
| Exams Required | IELTS (7.0) or TOEFL (80 to 100); |
| Work Experience | 2-3 years (recommended; not mandatory) |
| Tuition Fees | 13,000 to 38,000 CAD, per year |
| Job Role Available | Digital Marketing Analyst/Executive, Media Planner, Advertising Copywriter, Media Buyer, Content Writer/Strategist |
| Top Recruiters | Microsoft, Intel, Starbucks, KPMG, TechWyse, Delante |
| Salaries at Fresher level | 32,250 to 50,000 CAD, per year |
Masters in Digital Marketing in Canada: Course Curriculum
A Masters in Digital Marketing in Canada is usually available as Master of Arts (MA) or Masters of Science (MSc). An MBA in Canada in its equivalent fields can also be checked for applicants specifically looking for a management degree. But it is interesting to note that Masters in Digital Marketing is also an experience-focused program and thus can contribute similar results to that of an MBA degree at cheaper rates.https://22936532196b38f6b6ac0e332d5a6ac5.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
While an MSc in Digital Marketing deals with the working of analytical tools in Marketing, an MA in the field focuses more on the creative aspects of content in the domain of online marketing.
Since the job in the field requires certain list of skills that are essential for a desirable candidate, the course thus usually focuses on such aspects which includes:
- SEO and SEM Skills
- Customer Behaviour and Customer Relationship Management
- Data Analysis
- Content/Copywriting and Editing Skills
- Proficiency in Social Media Marketing
- Basic Design Skills
- Knowledge of Paid Advertising
- Mobile Marketing
- Technical knowledge of Digital Marketing tools like Google Analytics, Adword, WordPress, etc.
Masters in Digital Marketing in Canada Admissions
The admission requirements for MS in Digital Marketing in Canada usually are university-specific. However, the basic specifications for the program remain the same. The detailed list of requirements comprising application deadlines, exams to study in Canada, their respective test scores and list of documents are as tabulated below.
Masters in Digital Marketing in Canada: Application Deadlines
Some top universities for MS in Digital Marketing in Canada and their respective deadlines are as follows:
| Name of the institute | Admission Applications | Application Fee (in CAD) |
|---|---|---|
| University of Waterloo | September 4, 2021 | 125 |
| Simon Fraser University | January 5, 2021 | 125 |
| York University | September 4, 2021 | 114 |
| Ryerson University | September 13, 2021 | 110 |
| Ontario Tech University | January 11, 2021 (next intake) | 220 |
| University of Alberta | September 3, 2021 | 100 |
Masters in Digital Marketing in Canada: Admission Requirements
Though the GPA requirements and other specifications vary for different universities, some common admission requirements for MS in Digital Marketing in Canada are as listed below.
- A 4-year honours degree or its equivalent from a reputed organization in the related field.
- Overall academic standing of minimum B average (GPA: 3.0 on a 4.3 scale or 73 to 76%)
- English proficiency scores like IELTS or TOEFL
- Work Experience of 2 to 3 years is a recommended requirement for some universities.
- Statement of Purpose
- Some hands-on experience with concepts like internet marketing, social media or marketing management.
- Letters of recommendation (2 to 3; at least one needs to be academic and one professional)
- Updated CV/Resume
Masters in Digital Marketing in Canada: Eligibility
Majorly all the colleges have their specific eligibility and GPA requirements when looking for MS in Digital Marketing in Canada. Some of the institutes and their specifications are as tabulated below.
| Institute | GPA |
|---|---|
| University of Waterloo (MS) | Min 78% in last 2 years of bachelor’s; experience recommended |
| University of Waterloo (MA) | 75% overall with at least 78% in English courses at bachelor’s level |
| Simon Fraser University | GPA of 3.0 (76% in last 2 years of bachelor’s) |
| York University | Honors degree or equivalent |
| Ryerson University | 4 year bachelor’s degree or equivalent |
| Ontario Tech University | 3.0 on a 4.3 scale or 73-76% |
| University of Alberta | 3.0 GPA with a 4 year bachelor’s degree or equivalent |
Masters in Digital Marketing in Canada: English Language Requirements
Candidates from non-native English speaking countries looking to pursue MS in Digital Marketing in Canada have to necessarily submit English proficiency scores which are compiled as follows:
| Institute | IELTS | TOEFL |
|---|---|---|
| University of Waterloo | 7.5 | iBT: 100 |
| Simon Fraser University | 7.0 | iBT: 93; pBT: 550 |
| York University | 7.0 | iBT: 90; pBT: 577 |
| Ryerson University | 7.0 | iBT: 93 |
| Ontario Tech University | 6.5 | iBT: 83 to 87; pBT: 560 |
| University of Alberta | 7.0 | iBT: 100; pBT: 600 |
Masters in Digital Marketing in Canada: Visa Requirements
International students looking to enroll in courses of duration longer than 6 months require a study permit and visa to study in Canada. Both study permit and visa can be obtained easily by consulting the nearest Canadian Embassy and should be applied for as soon as one receives an offer of place.
The process of obtaining immigration documents differs between visa offices and can take up to 12 months to complete. Candidates can apply either online or via paper application. The list of mandatory documents required when applying for a permit are as follows:
- Application for Study Permit.
- Letter of acceptance.
- Standardized test scores like IELTS (6.5 or equivalent), TOEFL, GMAT, GRE etc.
- Proof of financial support.
- Passport photos.
- Valid passport.
Students will also have to appear for a visa interview with the nearest Canadian Embassy in order to successfully obtain a student visa. It is an important part of the application process and is one of the important reasons for rejection for Canadian Visa.
Masters in Digital Marketing in Canada: Cost of Study
When looking for studying overseas, one of the essential steps that must be taken care of are the expenses a student will incur during the duration of their course. The detailed distribution of the cost of living in Canada is as compiled below.
Pre-Arrival Costs
As soon as you have made up your mind of pursuing higher education in Canada, the immediate list of expenses to be taken into account are as follows:
| Type of fee | Cost (in CAD) |
|---|---|
| Program Application Fees | 100-220 (varies) |
| Visa Application Fees | 150 (for Indian applicants) |
| Health Insurance | 10,000 |
| IELTS Fees | 185-190 |
| TOEFL Fees | 160-250 |
| GMAT Fees | 213 (Indian applicants, varies for different countries) |
| GRE Fees | 250 |
| Airfare | 450-1400 |
Masters in Digital Marketing in Canada: Tuition Fee
Tuition fee and additional charges in the country are university specific and differ depending on the choice of institute and kind of program a student opts for. The average tuition charges start from 13,000 and go as high as 40,000 CAD, per year. A comparison of some of the top colleges and their respective tuition charges are picturised below.
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MS in Digital Marketing in Canada: Cost for Indian Students
| Name of the institute | Tuition Fee (in INR, per year) |
|---|---|
| University of Waterloo | 1,568,940 |
| Simon Fraser University | 4,219,821 |
| York University | 2,674,980 |
| Ryerson University | 1,261,268 |
| Ontario Tech University | 2,178,771 |
| University of Alberta | 989,007 |
| Algonquin College | 1,035,331 |
| Fanshawe College | 838,382 |
Cost of Living in Canada
Other additional charges forming the list as post-arrival expenses when seeking to study MS in Digital Marketing in Canada are as tabulated below.
| Type of Expenditure | Cost (in CAD per month) |
|---|---|
| Book and Supplies | 100 to 120 |
| Housing/Accommodation | 1,300 to 3,500 |
| Food | 250 to 300 |
| Transportation | 156 to 200 |
| Utilities | 500 |
| Internet and Cable | 120 to 160 |
| Gas and Electricity | 80 to 120 |
| Entertainment | 100 to 200 |
| Living expenses Guarantee Fund | Min 10,000 per year |
Applicants must note that the cost of living in Canada would vary as per the city and living style of the applicant one opts for. Certain cities in the country are more expensive than others. For instance, Toronto and Vancouver, the most popular and best cities for international students in Canada are also the most expensive ones. However, the affordable options also include some good alternatives like Ontario, British Columbia etc.
A detailed comparison of cost of living across different cities in Canada is picturised as follows:
Masters in Digital Marketing in Canada: Scholarships
Pursuing a master’s degree in a foreign land can be expensive on the pocket in several instances but Canada being the student-friendly destination ensures amazing opportunities for brilliant students. The country offers a range of scholarships for international students.
Some of the popular scholarships in Canada for international students are tabulated as follows:
| Name of the Scholarship | Amount | Eligibility |
|---|---|---|
| Vanier Graduate Scholarships | 50,000 CAD per year (renewable up to 3 years) | Meritorious applicants with research and leadership skills |
| University of Waterloo International Funding | 2,045 per term for 2 years | Available as multiple award options to international students pursuing masters or doctoral course in Canada |
| University of Alberta International Scholarships | Varies | Country-specific scholarship awards for international candidates |
| York University Automatic Entrance Scholarship | 1000 to 4,000 | Meritorious students with 80 to 95% |
| IDRC Research Awards | up to 15,000 CAD | Applicants from developing countries pursuing masters or doctoral programs |
| Rotary Foundation Scholarships | Varies | International candidates with academic excellence with language and communication skills |
| UWaterloo Graduate Entrance Scholarship | 3,500 | International applicant on a study permit with outstanding academic record |
| UAlberta Master’s Entrance Scholarship | 17,500 | Candidate enrolled in Masters program at UAlberta with a GPA of 3.7 or higher |
Jobs Masters in Digital Marketing in Canada
In this world of digital media, Digital Marketing is quickly becoming a need more than choice. As per the report published by Canadian Occupational Projections System (Job Bank Canada), the country added 46,400 new job openings in 2019 to the last recorded employment of 146,600 in 2018. For all the available positions, the country has 44,100 job seekers, an impressive trend which is expected to continue for the next 8 years.
The current trends across various states of Canada for the field of digital marketing that are expected to remain the same till 2021 with the obvious addition to the number of people employed are tabulated in the table below (Job Bank Canada).
| City/State | People employed in digital marketing | Median Wage (in CAD, per hour) | Max Wage (in CAD, per hour) |
|---|---|---|---|
| Alberta | 14,900 | 33.65 | 53.30 |
| British Columbia | 15,000 | 28.75 | 48.84 |
| Manitoba | 3,700 | 28.02 | 44.23 |
| New Brunswick | 1,800 | 24.04 | 43.27 |
| Saskatchewan | 2,800 | 29.81 | 29.81 |
| Nova Scotia | 2,850 | 27.60 | 46.15 |
| Ontario | 58,250 | 29.91 | 50.26 |
| Quebec | 27,600 | 30.00 | 46.70 |
Canada currently has some 34.56 million internet users which reflects an expanding market and increasing opportunities for the students after a degree in MS in Digital Marketing in Canada. The average annual salary for Digital Marketing in the country is approximately 58,457 CAD, per year . While the entry-level positions start at 32,175 CAD per year, the experienced specialists in the field can make up to 99,376 CAD per year which can go as high as 200,000 CAD given the experience and skills of the candidate .
A comparison of salaries of graduates in various fields post their MS in Digital Marketing degrees is depicted in the table below.
| Designation | Annual Salary (in CAD, per year) |
|---|---|
| Analytics Specialist | 90,800 |
| Brand Manager | 195,000 |
| Content Marketing Strategist | 128,000 |
| Creative Writer | 78,100 |
| Digital Marketing Manager | 157,000 |
| Marketing Analyst | 126,000 |
| Marketing Specialist | 105,000 |
| Product Development | 156,000 |
| Search Marketing Strategist | 171,000 |
| Social Media Specialist | 120,000 |
| Trade Marketing Professional | 129,000 |
| Web Content Manager | 136,000 |
To further get the basic estimate of salaried across different regions in Canada, an yearly comparison of the salaries is depicted in the graph below.
On the concluding part, since the world ahead of us is expanding with social media being the new lord of the market, it is going to open a tremendous market for digital marketing which is highly proportional to the usage of internet users across the globe. This new domain is soon going to overtake the global business world and will provide millions of job opportunities for Digital Marketing experts who are studying in Canada.
So, if you are thinking about pursuing masters abroad, then MS in Digital Marketing in Canada can surely be one of the safest bets for you or so the trends say.
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