Master’s in Marketing

Marketing is a two-year international Master’s programme offered by the accredited Oulu Business School. The programme focuses on business-to-business relationships and networks, digital business, services marketing and branding.

Marketing

Degree title

Master of Science (Economics and Business Administration)

Study places

20

Duration of studies

2 years

Scope

120 credits

Teaching method

On campus

Programme profile

Top reasons to study Marketing

• An internationally comparable degree in Economics and Business Administration from an AACSB accredited business school that enables you to apply for work within the EU and globally.
• Programme provides various alternatives to develop expertise in marketing and prepares students for diverse marketing positions that require creativity, understanding people and developing more responsible business practices.
• Relevant and topical courses based on high-quality research conducted in the unit, such as B2B relationships and networks, branding, sustainable marketing, service marketing and digitalisation.
• Extensive and close collaboration with companies, especially start-ups.
• Oulu Business School provides you an international, innovative and collaborative atmosphere.

Master’s programme in Marketing will help students to develop not only their professional capabilities but also their abilities in applying scientific knowledge to the practice of marketing. Graduates are therefore well-equipped to apply for positions in the industry as well as continue their academic careers.

“My studies include an in-depth look into servitisation, strategic marketing practice, organizational buying behavior, consumer behavior, supply chain management, and digital marketing within global markets. Thus, when I graduate, I will master a combination of relevant skills in the latest marketing knowledge, practices and technologies.” – Amiira 

Core skills and competence

At the Oulu Business School, the main focus in marketing education and research is on business-to-business relationships and networks, digital business, services marketing and branding.

The programme emphasises ethical and responsible perspectives on business and offers a comprehensive understanding of the environmental, social and economic aspects of sustainable development in an interconnected world. 

Students will gain a deep understanding of customer value and relevant marketing processes across organizations and individuals, specifically in growth venture and start-up company contexts.

Students will develop expertise in key marketing areas such as branding, campaigns, sustainable marketing, procurement and logistics, and digital marketing practices. 

Programme structure and courses

See study guide for Marketing programme structure and courses

Occupational profiles of the graduates

• Brand Manager
• Account Manager
• Customer Service Manager
• Marketing Manager
• Marketing Planner
• Sales Manager
• Product Manager
• Project Manager
• Head of Supply Chain Management
• Retail Development Manager.

Welcome to Oulu Business School

Only roughly five percent of the world’s business schools have fulfilled the AACSB quality standards. The Oulu Business School is one of the first Nordic business schools to earn this international business accreditation.

How to apply?

Here you can find information on how the application process is, when you should have your documents ready, and when you can expect admission results.

Application process for the Academic year 2022-2023

Take these steps to ensure a successful application process

• Find your programme from our selection.
• Check your eligibility.
• Collect and scan your application documents before making an online application.
• Submit your online application by January 19, 2022 at 15:00/3pm (GMT+2).
• Your application will be processed (this may include interviews depending on your programme) and you will be informed about admissions results in March 2022.
• Make sure you meet the deadlines for document verification, tuition fee payment, study place confirmation etc.

Applying with a Finnish qualification

If you have completed your earlier education in Finland, you can find information on how to apply here. Image

Eligibility

Title Who can apply for Master’s studies?

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A successful applicant has obtained their first academic degree, normally a Bachelor’s degree or equivalent, from an institution of higher education. As a rule, the Bachelor’s degree is the lower academic degree. This degree should be equivalent of at least three years of full-time studies (180 ECTS).

Who can apply for Bachelor’s studies?

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You can submit an application for a Bachelor’s programme with a Finnish qualification, if you have completed one of the following qualifications:

• the Finnish matriculation examination taken at the end of the general upper secondary school
• an International Baccalaureate (IB) diploma completed in Finland 
• a European Baccalaureate (EB) diploma completed in Finland 
• a Reifeprüfung (RP) or a Deutsches Internationales Abitur diploma (DIA) completed in Finland 
• a vocational upper secondary qualification based on at least three years of study, or former studies that are equivalent to it completed in Finland 
• a competence-based qualification, a vocational upper secondary qualification,a further vocational qualification or specialist vocational qualification, or a former qualification that is equivalent to them completed in Finland 

Language requirements

English language proficiency is always tested with all applicants. The following gives you the detailed rules concerning the language requirements.

Please familiarise yourself carefully with language requirements for either Bachelor’s or Master’s programmes, depending on which you are applying for. There are a number of ways to prove your language skills.

All language test results must arrive at University of Oulu by the application deadline. It is always the applicant’s responsibility to make testing arrangements for her/himself and to make sure the test results are delivered on time. Be advised that it may take several weeks before the test results are published, and thus we recommend you to book your test well in advance.

The authenticity of the test results will be automatically checked with the test organiser. In cases of a test result is found to be a forgery, the application will be automatically rejected.

Please note, that the language test result must be valid throughout the application period! Language Requirements for Master’s degrees Language Requirements for Bachelor’s degrees

Tuition fees and scholarships

The tuition fees concern degree students who start their studies in English-taught Bachelor’s and Master’s degree programmes on or later than 1st August 2018 and who are not citizens of an EU/EEA country or Switzerland. The tuition fee is an academic fee and thus covers the costs of tuition. The tuition fee does not cover the living costs such as accommodation, meals, and transportation. All students are required to finance their living costs by themselves.

The University of Oulu International Scholarship Scheme provides scholarships to academically talented international students studying for a Bachelor’s or Master’s degree at the University of Oulu. The scholarships will be granted in the form of a tuition fee waiver covering 50%, 75%  or 100% of the full tuition fee. Applicants can apply for the tuition scholarship as part of the admissions process.  

Tuition fees and Scholarships at the University of Oulu for 2022-2023

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This section will be updated soon.

Applying for International Scholarship

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Eligibility Requirements to Apply for International Scholarship

Applicants are eligible to apply for a University of Oulu Scholarship 2021-2022, if they meet the admissions criteria and are liable to pay the tuition fee. The scholarship application will be processed only if the applicant meets the admissions criteria. University of Oulu Scholarship can be received only once.

Citizens of EU/EEA countries or Switzerland

Citizens of European Union (EU) or European Economic Area (EEA) countries or Switzerland studying in an international Bachelor’s and Master’s Programme at the University of Oulu are not required to pay tuition fees.

Citizens of non-EU/EEA countries

Students who are not citizens of an EU/EEA member state or Switzerland are liable to pay the tuition fee.

Exceptions to this general rule are students who

• are equivalent to an EU citizen (i.e. citizen of Switzerland)
• have a continuous or permanent residence permit card in Finland (type A or P permit)
• have an EU residence permit for third-country citizens with long-term residence permit card in Finland (type P-EU permit)
• are a family member (spouse or child) of an EU/EEA citizen in Finland and who have a residence card for non-EU family members of EU citizens to Finland
• have an EU blue card in Finland

For more information, please see also Am I required to pay tuition fees? at the StudyInfo.fi site.

UK citizens

From 2022 onward, UK citizens residing in Finland as well as their family members should hold right of residence under the withdrawal agreement (Brexit permit) in order to be exempted from the tuition fee. The permit must be granted by Finnish Immigration Services. 

Applicants who are UK citizens and do not hold right of residence under the withdrawal agreement are required to pay the tuition fee. There are scholarships available.

Application for International Scholarship

There is no separate application system for the International Scholarship. Applications for the International Scholarship are submitted together with the application for the preferred study option in Studyinfo portal.  

The application period for the University of Oulu International Scholarships is January 7, 2021 – January 20, 2021 (15.00 GMT +2).

Selection criteria for University of Oulu Scholarship 2022-2023

Admissions and scholarships decisions will be taken at the same time. Those students successful in obtaining an International Scholarship will be notified at the same time as their offer of admission to their International study programme is confirmed. The selection criteria for the University of Oulu Scholarship are based on previous academic performance and academic potential.

Finland Scholarship

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The Finland Scholarship offers international students from outside the EU/EEA help in funding university education in Finland, ensuring they get the best support for making most of their studies, nurturing their talents and launching successful careers after graduation. 

At the University of Oulu the scholarship covers a first-year tuition fee and a relocation grant of 5000€ which is paid once the student has arrived in Oulu. The scholarships are aimed at gifted non-EU/EEA students who are liable to tuition fees and apply for international master’s programmes at the university of Oulu.  You can apply for the scholarship with the same online application when you apply to the university in January 2022. The online application will be available during the application period. It is possible to apply for and to be awarded both Finland Scholarship and the Programme-specific scholarship.

The scholarships are awarded to the best applicants based on academic evaluation and the number of the scholarships is limited.

Please note that this scholarship is only available for applicants applying in the 2022 application round!

More information will be updated later this autumn.

How to submit your documents

Familiarise yourself with our requirements concerning the documents you need for your application and ensure you have them verified correctly on time. Documents

SAT Test Results / GMAT or GRE Test Results

Some programmes at the University of Oulu use SAT, GMAT or GRE tests in their student selections. Please read the selection criteria for your own programme carefully and ensure you complete the test on time to provide us with the results before the deadline. 

Applying with a non-Finnish qualification

If you have completed your qualification in a country other than Finland, you can find instructions on how to apply at the University of Oulu on this page. Image

Eligibility

Title Who can apply for Master’s studies?

Content

A successful applicant has obtained their first academic degree, normally a Bachelor’s degree or equivalent, from an institution of higher education. As a rule, the Bachelor’s degree is the lower academic degree. This degree should be equivalent of at least three years of full-time studies (180 ECTS).

Who can apply for Bachelor’s studies?

Content

You can submit an application for a Bachelor’s programme, if you have completed one of the following qualifications:

• a foreign qualification that provides eligibility for higher education studies in the awarding country
• an International Baccalaureate (IB) diploma completed outside of Finland
• a European Baccalaureate (EB) diploma  completed outside of Finland
• a Reifeprüfung (RP) or a Deutsches Internationales Abitur diploma (DIA)  completed outside of Finland
• a Cambridge Advanced International Certificate of Education (AICE)  completed outside of Finland

Applicants graduating after the application period

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Students who are on their last term/semester are eligible to apply.

In the case that the applicant is accepted for Master`s programme for studies beginning in the Autumn 2021, the applicant has to submit officially certified copies of his/her Bachelor’s degree certificate and the final transcript of records by July 30, 2021.

In the case that the applicant is accepted for Bachelor`s programme for studies beginning in the Autumn 2021, the applicant has to submit officially certified copies of his/her upper secondary education degree certificate by July 16, 2021.

Applicants are required to submit an officially certified copy of the latest transcript of records. If you receive the degree certificate and the final transcript of records during the application period, it is recommended that you submit them as well. You should point out the anticipated graduation date on the application and submit the documents you have at the time of applying. Do not wait to receive your final diploma or degree certificate if it is not available during the application period.

Language requirements

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All applicants are required to prove a high level of proficiency in English language. All programmes ask the applicant to submit documented evidence of their level of English. To find out the different approved documentation of English language proficiency, please visit the Language requirements page. Please note that there are no exceptions to these rules.

It should be noted that most unsuccessful applicants in recent years failed to prove their level of English sufficiently.

Other admission requirements

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Please visit the website Documents for the detailed list of required enclosures for application. Also note that all documents are listed as obligatory for application and no exceptions are made in requirements.

The application will be processed in the Selection Committee only if:

1. The applicant submits an application in the requested manner
2. The applicant submits the application documents in the requested manner
3. The applicant’s previous education gives eligibility for a Master’s or Bachelor’s studies
4. The applicant’s language proficiency satisfies the language requirements

Language requirements

English language proficiency is always tested with all applicants. The following gives you the detailed rules concerning the language requirements.

All language test results must arrive at University of Oulu by the application deadline. It is always the applicant’s responsibility to make testing arrangements for her/himself and to make sure the test results are delivered on time. Be advised that it may take several weeks before the test results are published, and thus we recommend you to book your test well in advance.

The authenticity of the test results will be automatically checked with the test organiser. In cases of a test result is found to be a forgery, the application will be automatically rejected.

Please note, that the language test result must be valid throughout the application period! Language Requirements for Master’s degrees Language Requirements for Bachelor’s degrees

Tuition fees and scholarships

The tuition fees concern degree students who start their studies in English-taught Bachelor’s and Master’s degree programmes on or later than 1st August 2018 and who are not citizens of an EU/EEA country or Switzerland. The tuition fee is an academic fee and thus covers the costs of tuition. The tuition fee does not cover the living costs such as accommodation, meals, and transportation. All students are required to finance their living costs by themselves.

The University of Oulu International Scholarship Scheme provides scholarships to academically talented international students studying for a Bachelor’s or Master’s degree at the University of Oulu. The scholarships will be granted in the form of a tuition fee waiver and the tuition fees and scholarships depend on the programme in question. Applicants can apply for the tuition scholarship as part of the admissions process.  

International Programmes

Interested in studying a Bachelor’s or Master´s taught in English?

University of Oulu educates future pioneers to build a more sustainable, intelligent, and humane world. Our degree programmes are student-centered and the teacher-student ratio is high.

City of Oulu is a safe study and living environment with an easy access to nature.

Welcome to study with us!

University of Oulu in short

Founded in 1958, University of Oulu is one of the largest universities in Finland and one of the northernmost universities in the world, with 8 faculties, 13,500 students, and nearly 3500 employees in two campuses, Linnanmaa and Kontinkangas.

We are ranked in the top three percent of all the 17,000 universities in of the world. University rankings Welcome to the campuses of the University of Oulu

Grow to your full academic potential

University of Oulu offers 20 Master’s programmes (2 years) and two Bachelor´s and Master´s programmes (3 + 2 years) taught in English. 

20

Master’s programmes

2

Bachelor’s programmes

Take a closer look at our selection to find your match.

Find your programme

Title ICT studies

Content

University of Oulu is the home for 6G research and innovation and worldwide known for its research in AI and electronics. ICT studies give graduates relevant skills and core knowledge of the latest methods, tools and technologies that significantly impact our daily lives.

Bachelor’s programme

• Digitalisation, Computing and Electronics (3 + 2 years)

Master’s programmes

• Biomedical Engineering (2 years)
• Business Analytics (2 years)
• Computer Science and Engineering (2 years)
• Electronics (2 years)
• Software Engineering and Information Systems (2 years)
• Wireless Communications Engineering (2 years)

Oulu Business School

Content

AACSB accredited Oulu Business School educates experts for rapidly changing global business challenges and offers an international learning environment.

Master’s programmes

• Business Analytics (2 years)
• Economics (2 years)
• Finance (2 years)
• Financial and Management Accounting (2 years)
• International Business Management (2 years)
• Marketing (2 years)

Engineering

Content

University of Oulu offers a large spectrum of engineering studies to educate experts to all fields of technology and environmental and product planning. Graduates work in specialist and lead positions in design, production, research and development.

Master’s programmes

• Biomedical Engineering (2 years)
• Computer Science and Engineering (2 years)
• Electronics (2 years)
• Environmental Engineering (2 years)
• Product and Project Management (2 years)
• Wireless Communications Engineering (2 years)

Life Sciences

Content

Degree in life sciences gives basis for research and development tasks in industry and in research institutes for solving global challenges related to sustainability and health.

Master’s programmes

• Chemistry of Sustainable Processes and Materials (2 years)
• Biochemistry (2 years)

Oulu School of Architecture

Content

University of Oulu has the northernmost architecture school in the world. The Oulu School of Architecture educates architects to the profession, providing its graduates with high level qualifications for demanding and versatile occupations of building design and urban planning.

Master’s programme

• Architecture (2 years)

Health Sciences

Content

University of Oulu educates future health sciences experts that utilise data analysis in solving global scale as well as individual level health and well-being challenges.

Master’s programmes

• Epidemiology and Biomedical Data Science (2 years)
• Biomedical Engineering (2 years)

Oulu Mining School

Content

Oulu Mining School’s education covers the entire mining value chain. Graduates know the technical, geological, financial, regulatory, environmental and social aspects of sustainable mining. Learning takes place in a unique mineral processing mini-factory.

Master’s programme

• Mineral Resources and Sustainable Mining (2 years)

Education

Content

Finnish education expertise is known all over the world. Education and  training through the entire human life cycle is in the core of educational sciences that provide qualifications for many kinds of educational expert tasks in a diversified world.

Bachelor’s programme

• Intercultural Teacher Education (3 + 2 years)

Master’s programmes

• Education and Globalisation (2 years)
• Learning, Education and Technology (2 years)

Ready to join us?

Next application period for international programmes will take place in January 5-19, 2022 for studies starting in autumn 2022. Applications are made online at studyinfo.fi .

How to apply

To make your applicant journey smoother and to help you gather all the necessary documents on time, here are important guidelines for you.  Please select the suitable path according to the degree you are applying with.

Deadlines

Here you can find the most important deadlines concerning international student applications for both Autumn 2021 and Autumn 2022.

Deadlines for Application period 2021

Title April

Content

Deadline for submitting verified documents: April 30, 2022

All applicants who receive a study offer need to verify the educational documents according to given instructions and send them to University of Oulu by April 30, 2021 at 15:00 / 3pm (GMT+2). Remember to verify your documents according to given instructions.

May

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Deadline for paying the tuition fee: May 30, 2021

Last day to pay the tuition fee for citizens of non-Eu/EAA countries.

The tuition fee has to be paid by May 30, 2021. You can pay the tuition fee at Edustore. 

July

Content

Confirming your study place: July 16, 2021 by 15.00/3pm (GMT+2)

Last day to confirm the study place.

All students accepted need to confirm their study place with the following schedule:
by July  16, 2021 at 15.00 / 3.00 pm (GMT +3)

Confirm the offered place electronically through the link in your email notification. Please note that you can only accept one study place per term. 

If you don’t confirm your study place by the due date, you will lose the study place.

Deadline for submitting final certificate: Bachelor’s Programmes, July 16 2021, 15:00/3pm (GMT+2)

Applicants who are admitted to Bachelor’s degree and are graduating with higher secondary educational degree on spring/summer 2021 – Last day to provide the Degree certificate

Applicants, who receive a conditional offer of study placement, have to submit certified copies of the final certificate by this date. Detailed instructions are available in the Letter of Conditional Admission.

Deadline for submitting final certificate: Master’s Programmes, July 30 2021, 15:00/3pm (GMT+2)

Applicants who are admitted to Master’s degree and are graduating with Bachelor`s Degree on spring/second term 2021 – Last day to provide the Degree certificate and Transcript

Applicants, who receive a conditional offer of study placement, have to submit certified copies of the Degree certificate and the final transcript of records by this date. Detailed instructions are available in the Letter of Conditional Admission.

March

Application results are published

Admission results of applicants applying to Bachelor’s Degree Programme in Digitalization, Computing and Electronics with the Finnish Matriculation examination or IB-, EB-, RP- or DIA-degrees will be published in May or June.

University sends the Letter of Admission or Letter of Conditional Admission*) and the information package to accepted applicants via e-mail.

You may accept only one study place leading to a higher education degree in Finland in education that begins in the same academic term.

April

Deadline for submitting verified documents: April 30, 2022

All applicants who receive a study offer need to verify the educational documents according to given instructions and send them to University of Oulu by April 30, 2022 at 15:00 / 3pm (GMT+2). Remember to verify your documents according to given instructions.

May

Deadline for paying the tuition fee: May 31, 2022

Last day to pay the tuition fee for citizens of non-EU/EAA countries.

The tuition fee has to be paid by May 30, 2021. Failure to pay will result in cancelling of the student’s acceptance and revoking of the study right.

July

Confirming your study place: July 15, 2022 by 15.00/3pm (GMT+2)

Last day to confirm the study place.

All students accepted need to confirm their study place with the following schedule:
by July  15, 2022 at 15.00 / 3.00 pm (GMT +3)

Confirm the offered place electronically through the link in your email notification. Please note that you can only accept one study place per term. 

If you don’t confirm your study place by the due date, you will lose the study place.

Deadline for submitting final certificate: Bachelor’s Programmes, July 15 2022, 15:00/3pm (GMT+2)

Applicants who are admitted to Bachelor’s degree and are graduating with higher secondary educational degree on spring/summer 2022 – Last day to provide the Degree certificate

Applicants, who receive a conditional offer of study placement, have to submit certified copies of the final certificate by this date. Detailed instructions are available in the Letter of Conditional Admission.

Deadline for submitting final certificate: Master’s Programmes, July 29 2022, 15:00/3pm (GMT+2)

Applicants who are admitted to Master’s degree and are graduating with Bachelor`s Degree on spring/second term 2022 – Last day to provide the Degree certificate and Transcript

Applicants, who receive a conditional offer of study placement, have to submit certified copies of the Degree certificate and the final transcript of records by this date. Detailed instructions are available in the Letter of Conditional Admission.

September

Academic year begins

Academic year begins with the Orientation for new students starting early September onwards. Dates to be confirmed later.

Time to present the original certificates

All students are required to present their original certificates and transcript of records before starting their studies.