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Due to the impact of COVID-19 we’re changing how the course is delivered.
- Accredited by the Chartered Institute of Marketing (CIM) giving you a head start in a future marketing career
- Specialist modules including digital marketing, branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy
- Opportunities to meet and work with local businesses to develop your marketing, networking and employability skills
- Ranked 2nd in the Russell Group Universities for ‘teaching quality’ (Times Good University Guide 2021) *based on subject area
Our BA Marketing programme is a specialist degree that provides a solid grounding in the main management disciplines with a chance to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.
Taught by staff with a mixture of research and professional backgrounds, you can be confident of studying a programme full of interesting and relevant content that underpins the important role that marketing plays in business and society.
Our links with local businesses provide opportunities to network and develop the skills that make our graduates stand out and work in large organisations such as Mediacom, McCann, Accenture, BT, THG, Princess Foods, Sony, GSK, Hermes and many others as well as smaller companies and specialist marketing agencies.
Links with Professional Bodies
With excellent teaching and quality content the programme is accredited by the Chartered Institute of Marketing, allowing students the choice of completing specific modules to work towards a CIM L4 Certificate in Professional Marketing and a CIM L6 Diploma in Strategic Marketing. The programme is also accredited by the Chartered Institute of Management Accountants (CIMA).
Department Key Facts
Number of first year students
700 Year One undergraduates across all programmes in 2018
Graduate prospects
96% of our students are employed or in further study six months after graduating (Destination of Leavers from Higher Education 2016/17)
National Student Survey
Ranked 1st in the Russell Group Universities for ‘academic support’ and ‘being part of a learning community’ (NSS 2020)
Department resources
£12 million extension providing additional resources including an experiential marketing facility, Bloomberg trading floor, social study spaces, flexible teaching rooms and lecture theatres.
Facts and figures
36 professional accreditations across the Management School recognising excellence in programme content and teaching
Why this subject?
Enhance your employability with our co-curricular programme
With our unique ‘ULMS Extra‘ programme you will go beyond the core curriculum and have the opportunity to develop your employability and personal networks by participating in specially designed activities, business societies and business competitions.
Reach your full potential
Our committed Student Support team is available to provide learning and development opportunities such as study skills sessions, placement advice, study abroad opportunities and pastoral support to help get the most of your student life and prepare you for the global workplace.
Benefit from our range of industry links and research expertise
We have outstanding links with private and public sector organisations as well as leading academics conducting cutting-edge research which helps shape our innovative curriculum to ensure that you develop knowledge and skills grounded in the real world.
Gain a global perspective
With a vibrant international learning community you’ll be exposed to business ideas and cultures from the UK and beyond, drawing on a long tradition of commercial acumen in one of the world’s truly global cities, still at the heart of international trade and interaction.
Take advantage of innovative teaching methodologies
Modules are taught using the latest active learning techniques including business simulations, real-world case studies, social media, interactive participation software, lecture capture and real-time financial and business data using our Bloomberg Trading Floor.
Tailor your studies to suit your interests and career aspirations
Our programmes offer flexibility, choice and opportunities allowing you to pursue your career and life aspirations. See what our current students think about their studies and what some of our graduates are doing now.
| A level requirements | AAB (this is the typical entry requirement) for this course. General Studies is not considered for this course. |
| Subject requirements | GCSE Mathematics at grade 5 required. Some Level 3 qualifications are only acceptable alongside 2 A levels, please contact us for details. If you narrowly miss the entry requirements, we may take your subjects into account when we have your results. Students with two or more of these subjects may be given preference if places are available. Show subjects |
| BTEC Level 3 National Extended Diploma | D*D*D BTEC qualifications must be in a Business related subject. |
| International Baccalaureate | 35 points with no score less than 4 – International Baccalaureate Mathematical Studies is not accepted for any Management School programme in lieu of GCSE Mathematics, or Higher Level Mathematics where this is a requirement |
| Irish Leaving Certificate | H1, H1, H2, H2, H2, H3 |
| Scottish Higher/Advanced Higher | Scottish Advanced Highers at AAB |
| Welsh Baccalaureate Advanced | Acceptable as A Level equivalent at grade A or B. Only acceptable with 2 A Levels. |
| Access | 45 credits at Distinction and 15 credits at Merit in graded level 3 units in a relevant Diploma |
| International entry information | Find your country |
Alternative entry requirements
- If your qualification isn’t listed here, or you’re taking a combination of qualifications contact us for advice
- Applications from mature students are welcome, even if you don’t meet the typical entry requirements
Contextual offers pilot
For 2021 entry, we are piloting the use of contextual offers for applicants offering a 2-grade reduction* from the standard offer for the following under-represented groups:
- Students from English neighbourhoods with historically low participation in Higher Education (known as POLAR 4 Quintile 1 postcodes, after the dataset used by the Office for Students to track this metric)
- UK Care Experienced students (ie qualifying students who have spent any amount of time in Local Authority care and meet associated eligibility criteria used nationally)
*Please note, programmes in Medicine and Dentistry are currently excluded from this pilot.
For more informatiom see our information on the 2021 Contextual Admissions Pilot.
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