When choosing a college you want to attend, it’s important to think about the college experience and how it will benefit your future career. I know—you’re probably still thinking about keg stands and sorority parties, but we all know that time will be over before we know it. So while we can’t help you make your selection of local hot spots for late night eats, we can help get your thoughts on selecting a college that has the best programs for your intended career path. Here is a list of colleges that have great programs for marketing students in New York.

Marketing is a popular major and New York is the 5th most popular state for students studying this major. 2,147 of the 48,737 Marketing degrees earned last year were given by schools in New York. With so many options it can be difficult finding the best choice. This year’s Best Colleges for Marketing in New York ranking analyzed 21 colleges and universities that offer a bachelor’s degree in marketing. We look at over 20 factors to determine the top 15% of schools for Marketing students in New York.

Featured Businessschools near Suleja, NIedit
KaplanLogo
• Undergraduate degree programs in leading fields such as accounting, analytics, finance, and more
• 100% online learning designed for working adults; part of the respected Purdue University system
• A wide choice of business degree concentrations to help you develop specialized career skills and knowledge that align with your goals
• Get started sooner—new terms start monthly, with o…
Full Sail UniversityLogo
With degree programs in entertainment, media, arts, and technology, Full Sail University offers a unique approach to education that provides relevant learning experiences to support today’s rapidly evolving industries.
Full Sail’s online degree programs offer a seamless experience that merges hands-on learning with real-world projects. Classes combine real-time interaction, creative technology…
KaplanLogo
• Undergraduate degree programs in leading fields such as accounting, analytics, finance, and more
• 100% online learning designed for working adults; part of the respected Purdue University system
• A wide choice of business degree concentrations to help you develop specialized career skills and knowledge that align with your goals
• Get started sooner—new terms start monthly, with o…
Full Sail UniversityLogo
With degree programs in entertainment, media, arts, and technology, Full Sail University offers a unique approach to education that provides relevant learning experiences to support today’s rapidly evolving industries.
Full Sail’s online degree programs offer a seamless experience that merges hands-on learning with real-world projects. Classes combine real-time interaction, creative technology…
Previous
Next
Choosing a Great Marketing School
Best Colleges for Marketing in New YorkYour choice of marketing school matters. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:

A Great Overall School
A school that excels in educating for a particular major must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.

Over 80% of the schools in this list are in the top 52% of our overall quality ranking.

Overall Best Colleges Rank ( 699 to 1 )
Lowest Ranked OverallTop Ranked Overall
Above Average Earnings After Graduation
Marketing graduates from schools on this list tend to earn more after college than those from other schools. While the average marketing bachelors degree from New York schools results in an average starting salary of $37,946, graduates of colleges on this list average $41,333.

Starting Salary ( 39374 to 42625 )
$0$43,100

Other Factors We Consider
In addition to the above, you should consider some of the following factors:

Major Focus – How much a school focuses on Marketing students vs. other majors.
Major Popularity – How many other marketing students choose this school.
Accreditation – Whether a school is regionally accredited and/or a recognized marketing related accrediting body.
Our complete ranking methodology documents in more detail how we consider these factors to identify the best colleges for Marketing students in New York.

More Ways to Rank Marketing Schools
Rankings by Location
CHECK OUT OTHER LOCALES
More Marketing Rankings
OTHER RANKING CATEGORIES
Since the program you select can have a significant impact on your future, we’ve developed a number of rankings, including this Best Marketing Schools list, to help you choose the best school for you.

In addition to College Factual’s rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you. Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.

Best Schools to Study Marketing in New York
Learn about the top ranked colleges and universities for marketing majors.

Top 10 Best Marketing Colleges New York

LIM crest

1

LIM College
New York, NY
Master’s Degree
HIGHEST DEGREE TYPE
1st
MOST POPULAR IN NY
1.7%
GROWTH IN GRADUATES
LIM College is a wonderful decision for students interested in a Marketing major. Located in the city of New York, LIM is a private for-profit college with a small student population. This college ranks 95th out of 132 colleges for overall quality in the state of New York.

For those interested in pursuing a higher degree, LIM also offers a Master’s Degrees in marketing. LIM College marketing students earn $2,314 more than the standard marketing grad.

More…
Siena crest

2

Siena College
Loudonville, NY
3rd
MOST POPULAR IN NY
12.3%
GROWTH IN GRADUATES
$43,100
MEDIAN STARTING SALARY
Any student pursuing a degree in marketing needs to look into Siena College. Located in the suburb of Loudonville, Siena is a private not-for-profit college with a small student population. A Best Colleges rank of 256 out of 1,715 schools nationwide means Siena is a great college overall.

There were approximately 138 marketing students who graduated from this degree at Siena in the most recent year we have data available. Siena College marketing graduates earn $5,514 more than the standard marketing grad.

More…
Hofstra crest

3

Hofstra University
Hempstead, NY
Master’s Degree
HIGHEST DEGREE TYPE
6th
MOST POPULAR IN NY
$41,000
MEDIAN STARTING SALARY
Every student pursuing a degree in marketing has to check out Hofstra University. Located in the large suburb of Hempstead, Hofstra is a private not-for-profit university with a fairly large student population. This university ranks 34th out of 132 colleges for overall quality in the state of New York.

With 112 individuals who graduated from this program in the most recent year we have data available, Hofstra University is one of the most popular universities to study marketing in New York. Graduates from the marketing program at Hofstra University make $3,414 more than the average college graduate in this field shortly after graduation.

More…
Syracuse crest

4

Syracuse University
Syracuse, NY
4th
MOST POPULAR IN NY
0.8%
GROWTH IN GRADUATES
$43,800
MEDIAN STARTING SALARY
Syracuse University is one of the finest schools in the United States for marketing. Syracuse is a very large private not-for-profit university located in the medium-sized city of Syracuse. A Best Colleges rank of 119 out of 1,715 colleges nationwide means Syracuse is a great university overall.

A popular choice for marketing undergrads, there were about 127 students who completed this degree at Syracuse in the most recent year we have data available. Graduates from the marketing major at Syracuse University make $6,214 above the typical college grad with the same degree shortly after graduation.

More…
FIT SUNY crest

5

Fashion Institute of Technology
New York, NY
2nd
MOST POPULAR IN NY
$39,100
MEDIAN STARTING SALARY
FIT SUNY is a moderately-sized public school located in the city of New York. This school ranks 46th out of 132 schools for overall quality in the state of New York.

There were approximately 156 marketing individuals who graduated from this degree at FIT SUNY in the most recent year we have data available. Students who graduate from the marketing program earn around $39,100 in their early career salary.

More…

Iona crest

6

Iona College
New Rochelle, NY
Master’s Degree
HIGHEST DEGREE TYPE
7th
MOST POPULAR IN NY
7.6%
GROWTH IN GRADUATES
Located in the suburb of New Rochelle, Iona is a private not-for-profit college with a small student population. This college ranks 78th out of 132 colleges for overall quality in the state of New York.

In addition to its bachelor’s programs, Iona offers a Master’s Degrees in marketing. Graduates of the marketing program earn around $38,000 in the first couple years of working.

More…
Binghamton University crest

7

Binghamton University
Vestal, NY
12th
MOST POPULAR IN NY
$45,400
MEDIAN STARTING SALARY
Binghamton University is a large public university located in the midsize suburb of Vestal. A Best Colleges rank of 177 out of 1,715 colleges nationwide means Binghamton University is a great university overall.

Binghamton University is a fairly popular university to study marketing in New York with approximately 62 graduations in the most recent year we have data available. Binghamton University marketing graduates make $7,814 more than the typical marketing graduate.

More…
LeMoyne crest

8

Le Moyne College
Syracuse, NY
13th
MOST POPULAR IN NY
$36,000
MEDIAN STARTING SALARY
LeMoyne is a small private not-for-profit college located in the suburb of Syracuse. A Best Colleges rank of 303 out of 1,715 schools nationwide means LeMoyne is a great college overall.

With 59 individuals who graduated from this program in the most recent year we have data available, Le Moyne College is one of the most popular colleges to study marketing in New York. Students who graduate from the marketing program earn around $36,000 for their early career.

More…
Fisher crest

9

St. John Fisher College
Rochester, NY
18th
MOST POPULAR IN NY
$37,000
MEDIAN STARTING SALARY
Fisher is a small private not-for-profit college located in the suburb of Rochester. A Best Colleges rank of 269 out of 1,715 colleges nationwide means Fisher is a great college overall.

St. John Fisher College is one of the most popular colleges to study marketing in New York with approximately 45 graduations in the most recent year we have data available. Grads of the marketing program report average early career earnings of $37,000.

More…
St. Bonaventure crest

10

St. Bonaventure University
Saint Bonaventure, NY
24th
MOST POPULAR IN NY
20.0%
GROWTH IN GRADUATES
$36,500
MEDIAN STARTING SALARY
St. Bonaventure is a small private not-for-profit university located in the town of Saint Bonaventure. This university ranks 47th out of 132 colleges for overall quality in the state of New York.

A popular choice for marketing undergrads, there were roughly 35 learners who completed this degree at St. Bonaventure in the most recent year we have data available. Students who graduate from the marketing program earn about $36,500 in the first couple years of working.

New York City Schools with Marketing Degrees

Students seeking a marketing degree in the New York City (NYC) area have a wide range of school options, many of which are located right within the city. This article looks at three schools, all within 10 minutes of downtown, and the undergraduate and graduate programs they offer. Following this information is a table of statistics about each school, such as size, tuition, acceptance rate and graduation rate. At the end of the article is a listing of a few other area schools that offer marketing degrees.

• New York University (NYU), which is about 1.5 miles from downtown, offers a bachelor’s degree in business with a concentration in marketing. It also features a marketing Master of Business Administration (MBA) program that includes concentration tracks as specific as digital marketing and luxury marketing.
• One mile from downtown NYC sits Bernard M. Baruch College, a school of the City University of New York (CUNY) system. It offers bachelor’s, master’s and doctoral degree programs in marketing. Undergraduates can minor in marketing.
• Less than three miles from the city center is Pace University, which offers bachelor’s degree programs with concentrations in advertising and global marketing, as well as a minor in marketing. There is also an MBA program in marketing management and a master’s program in social media and mobile marketing.

Comparison of Schools

Individuals who are planning on studying business need to consider many factors when choosing a school. The following table presents important information in a format that allows for easy comparison.

	New York University	CUNY Bernard M. Baruch College	Pace University – New York City
School Type	Four-year; private, not-for-profit	Four-year; public	Four-year; private, not-for-profit
Total Enrollment (2019)	52,885*	18,679*	13,395*
Campus Setting	Large city	Large city	Large city
Undergraduate Tuition & Fees (2019-2020)	$53,308*	$7,462 in-state; $15,412 out-of-state*	$46,446*
% of First-Year Students Receiving Any Form of Financial Aid (2018-2019)	52%*	77%*	97%*
Acceptance Rate (2019)	16%*	43%*	79%*
Full-time Student Retention Rate (2018-2019)	94%*	89%*	78%*
Undergraduate Graduation Rate (students began in Fall 2013)	85%*	70%*	57%*

Source: *National Center for Education Statistics.

New York University

The marketing department at NYU offers studies that span from the bachelor’s to the doctoral degree levels. The department retains more than 25 full-time faculty members, with additional combined clinical, visiting, and adjunct faculty members numbering more than 80.

Bachelor of Science in Business – Marketing

Undergraduate students in NYU’s business program must complete required core courses covering statistics, microeconomics, and financial accounting. Business majors also choose a minimum number of courses from among topics like information technology, operations management, and introductory marketing. Students pursuing the marketing specialization complete mandatory classes on marketing research and consumer behavior. Marketing elective options provide instruction in competitive analysis, decision models, and digital marketing.

Master of Business Administration in General Management – Marketing, Digital Marketing, or Luxury Marketing

The NYU MBA program includes mandatory foundational courses on financial reporting and data analysis, plus five additional courses chosen from among topics like strategy, operations management, and the global economy. Most of these course requirements take place during the first year of the program, with the second year primarily dedicated to electives. MBA students may specialize in marketing, digital marketing, or luxury marketing.

In the marketing concentration, courses are available in advertising management, competitive marketplace strategy, and consumer behavior. Digital marketing students receive instruction in areas like social media for brand management and mobile application development, while the program in luxury marketing focuses on brand strategy, the fashion industry, and innovation. Many marketing courses overlap and may fulfill requirements in any of these concentrations. Students may choose to specialize in up to three concentration areas. NYU also offers an Executive MBA program. Keep in mind that the specializations available may vary from year to year.

PhD in Marketing

Students in NYU’s PhD program in marketing must undergo prerequisite study in social science, accounting, calculus, and macroeconomics, along with other topics. The curriculum incorporates coursework in such subjects as microeconomics theory, marketing behavioral applications, probability theory, and regression analysis. Students also partake in marketing seminars and complete a comprehensive research project during the summer following their first year. PhD candidates begin preparing for their dissertation during their second year, and the fourth and final years of the program are devoted solely to teaching experience and dissertation work.

CUNY Bernard M. Baruch College

Bernard M. Baruch College, a CUNY school, employs more than 30 marketing faculty members.

Bachelor of Business Administration in Marketing Management

The Bachelor of Business Administration (BBA) in Marketing Management encompasses five emphasis tracks: general marketing, international marketing, digital marketing, marketing analytics, and advertising and marketing communications. For all concentrations, students complete business courses in finance, accounting, and management, as well as marketing courses that cover research and strategy. The marketing emphasis includes coursework in subjects like consumer behavior and international business, while the international marketing track offers instruction in international trade operations and intercultural communication. Required study in the digital marketing concentration covers Internet marketing and web analytics, and marketing analytics students can take courses in marketing strategy and media planning. The advertising and marketing communication specialization covers advertising communications, branding, and advertising campaigns.

Business Minor in Marketing

Before declaring a minor in any area of business, students must undergo an introductory business course. To complete the minor in marketing, students choose three courses, which could include marketing channels, Internet marketing, and international business.

Master of Science in Marketing

The Master of Science (MS) program in marketing features a focused curriculum requiring coursework in marketing research, consumer behavior, marketing management, and business communication. In addition, students need to complete a minimum number of elective credits that cover subjects like direct marketing, Internet marketing, social media marketing, and marketing analytics. MS students may customize their plan of study to focus on digital marketing, marketing analytics or international business.

PhD in Marketing

The PhD program in marketing includes coursework in current marketing problems and research methods. Students also study marketing models, consumer behavior and consumption behavior. The final three years of the program are devoted to dissertation development and defense.

Pace University – New York City

Pace University’s marketing department is comprised of 21 faculty members and offers programs that specialize in both domestic and international marketing.

Bachelor of Business Administration in Marketing – Advertising and Integrated Marketing Communications

This marketing BBA program in advertising and integrated marketing communications includes core business courses in business law and accounting, as well as general education classes in disciplines such as math and economics. Other required courses cover marketing research, advertising fundamentals, and media planning. Students also get to select a minimum number of courses from areas like international marketing and consumer behavior. Starting their junior year, students in this program may also partake in a team advertising course, in which the entire student group acts an advertising agency and receives practical instruction in advertising planning, research, and creativity.

Bachelor of Business Administration in Marketing – Global Marketing Management

The global marketing management curriculum requires core courses in business, general education, and marketing. Students undergo instruction in managerial marketing and sales management, and they may choose courses in international advertising, field study in international marketing, and fundamentals of promotion. Elective courses are available in direct marketing, Internet marketing, and customer relationship management.

Marketing Minor

Students can acquire a minor in marketing by taking four marketing electives and a course in marketing principles. Elective options include Internet marketing, international promotion, or management in marketing.

Master of Business Administration in Marketing Management

MBA candidates undertake core courses that involve topics like business operations management, globalization and ethics, and organizational leadership. Marketing management students also complete coursework in strategic marketing and marketing research, in addition to a minimum required number of business courses outside their area of specialization. Students may choose from electives in entrepreneurial marketing, customer relations management, product development, international marketing, and customer intelligence.

Master of Science in Social Media and Mobile Marketing

This MS in Social Media and Mobile Marketing program provides instruction on marketing research, mobile technology foundations, and social media marketing strategies. Students may take electives in organizational buying behavior and customer intelligence, as well as interactive and direct marketing. The curriculum also includes a mandatory independent research project that culminates in a written presentation.

Other School Options

Besides the schools listed above, there are multiple higher education institutions in the NYC region that confer degrees in marketing. Only looking at schools within the city limits, students can find marketing programs at St. Joseph’s College, Yeshiva University, St. John’s University, and Wagner College, which are all four-year schools. As far as two-year colleges are concerned, two additional schools of the CUNY system, Bronx Community College and the New York City College of Technology, offer associate degree programs in marketing.

10 BEST BACHELOR’S IN BUSINESS DEGREES IN NY

Rank	School	Location
1	Baruch College	New York, NY
2	University at Buffalo, SUNY	Buffalo, NY
3	Binghamton University, SUNY	Vestal, NY
4	University at Albany, SUNY	Albany, NY
5	SUNY Geneseo	Geneseo, NY
6	Rochester Institute of Technology	Rochester, NY
7	Cornell University	Ithaca, NY
8	New York University	New York, NY
9	Syracuse University	Syracuse, NY
10	Rensselaer Polytechnic Institute	Troy, NY

WHY GET A BUSINESS BACHELOR’S IN NEW YORK?

Some students question whether attending a business school in New York is “worth it.” The answer lies in the generous return on investment (ROI) of a degree such as a bachelor of business administration (BBA), which yields high earning potential, job versatility, and networking opportunities. The following explains a few of the many professional and personal benefits of pursuing an undergraduate business degree.

• – Earning Potential: Graduates of a business program typically enjoy high earning potential. For example, quantitative business analysis majors already enjoy a starting salary higher than the national average, with the possibility of doubling by midcareer.
• – Job Versatility: Business programs are among the most adaptable college degrees, qualifying graduates for careers in management, finance, and global commerce.
• – Networking Opportunities: Business schools in New York, especially those with online programs, can provide exclusive access to invaluable networking opportunities. Business students often participate in global study trips, professional events, and mentorship opportunities.

New Yorkers equipped with a business degree can pursue their choice of jobs. For recent graduates of business schools in NYC, many local entry-level career opportunities are offered through global conglomerates. There is no shortage of jobs in fields like banking, finance management, or executive management in New York.

Will You Need To Pursue Additional Business Education?

While many jobs require only a bachelor’s degree, graduates of an undergraduate business program can pursue additional education. Careers in executive leadership, especially in large corporations, often require candidates with an MBA. Additionally, business professors typically hold a master’s or doctoral degree in the field.

Beyond the minimum education requirement for entry-level business jobs, MBAs can offer job advancement and higher salary potential. MBAs enable students to delve deeply into a specialization of their choice. Many business schools in New York offer traditional and online MBAs, with concentrations including entrepreneurship, global business, and corporate finance.

Students who complete an undergraduate business program may also pursue professional certification or licensure. Depending on a candidate’s area of expertise, they might pursue optional certification in a field like records management, HR management, or management consulting. Many students who study accounting in an MBA pursue CPA licensure.