The Best Digital Marketing Course

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Digital Marketing Course Program

One of the best ways to teach yourself digital marketing is to follow an online digital marketing training course. A good course will help you build the skills needed to become a successful digital marketer fast and boost your career. In this post, you’ll find the best digital marketing courses available online. The list includes both Free and Paid digital marketing training .

One of the best ways to teach yourself digital marketing is to follow an online digital marketing training course. A good course will help you build the skills needed to become a successful digital marketer fast and boost your career.

In this post, you’ll find the best digital marketing courses available online. The list includes both Free and Paid digital marketing training courses from reputable organizations.

1. Simplilearn’s Digital Marketing Specialist Masters Program

The Simplilearn “Masters Programs” are designed to provide comprehensive education on career-changing skillsets.

Specifically, the Digital Marketing Specialist Masters Program does just that by covering all of the core digital disciplines in-depth – SEO, PPC, social media, conversion and strategy, web analytics, digital channels, and elective offerings in advanced mobile marketing, email marketing, website rate conversion optimization and content marketing give you the flexibility to master other areas as needed.

We see several key advantages to the Simplilearn approach, content, and delivery.

First, the program content goes both broad and deep.

It arms learners with all of the vital skill sets needed for digital marketing and provides a wealth of practical knowledge to help you pass various expert exams, such as OMCA (Online Marketing Certified Associate), Google Analytics, Google Ads, Facebook, YouTube and more, which never look bad on your resume.

Second, you nurture skills that are applicable in the real world.

Simplilearn provides access to virtual simulations with their Mimic Pro environment (powered by real-world Google data) so you can step into the shoes of a real digital marketer, run marketing experiments, create virtual campaigns, conceptualize landing pages, and conceptualize other key tasks using virtual memory.

You’re also exposed to more than 40 digital marketing tools and learn how to use them in real projects.

Third, the course advisors are all highly-respected thought leaders and practitioners of digital marketing know-how, including:

  • Matt Bailey, founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.
  • Paul Lewis, A 20+ year marketing veteran who has been overseeing the management, creation, and execution of digital marketing and sales enablement programs at Pitney Bowes. He has built and scaled a highly effective global digital selling program which has generated over $10M in revenue.
  • Stéphane Hamel, Google product strategy expert, named the Most Influential Industry Contributor by the Digital Analytics Association, and creator of the Digital Analytics Maturity Model.
  • Brad Geddes, author of Advanced Google AdWords, founder of Certified Knowledge, columnist for Search Engine Land, and co-moderator of the Google Ads forum on Webmaster World.

Fourth, you get a digital marketing course structure and delivery that is first-class all the way.

The blended learning model combines instructor-led training in virtual live streaming classrooms with self-paced video so participants can follow at their own pace (with full one-year anytime access to courses).

Instructors all bring 12+ years of work and training experience to the table, along with regular instruction from a “dream team” of Silicon Valley authors that provide their perspective to real-world scenarios.

Wrap that all up with monthly mentoring sessions, access to a community of digital marketing experts, regular quizzes and exams, downloadable workbooks and apps, and you’ve got a powerful delivery mechanism.

You can complete the course in 4 months by learning for 10 hours a week.

There are no prerequisites for the course, just a passion for learning cutting-edge digital marketing techniques.

The cost is $1,499 for the entire five-part course, which includes all courses, videos, exams, and workbooks.

In case you already know what topics you want to learn or which domain you want to specialize in, you can consider Market Motive’s Digital Marketing Expert Pass.

It allows you to access the entire content of Simplilearn’s Digital Marketing Specialist course on a subscription model.

Highlights

  • $1,499 for five key digital marketing disciplines.
  • Blended learning model: virtual live classrooms + self-paced videos.
  • Virtual simulations with Mimic Pro environment.
  • 40+ marketing tools used on real-world projects.
  • Top instructors and “Dream Team” of Silicon Valley experts.
  • Monthly mentoring sessions and community of marketers.
  • In-depth preparation for key digital marketing certifications.

2. Coursera’s Digital Marketing Specialization

Coursera’s Digital Marketing Specialization is a beginner’s course that explores several aspects of the new digital marketing environment, including:

  • Digital marketing analytics.
  • Search engine optimization.
  • Social media marketing.
  • 3D printing.

The content is tailored to provide an understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote, and price products and services.

The learning path is fairly extensive but focuses a good amount of its time on concepts and theory, with a drill-down on analytics and marketing channels.

Digital marketing courses offered include:

  • Marketing in a Digital World
  • Marketing Analytics in Theory
  • Marketing Analytics in Practice
  • Digital Media and Marketing Principles
  • Digital Media and Marketing Strategies
  • Marketing in an Analog World
  • Digital Marketing Capstone

The Coursera specialization is part of the University of Illinois Master of Business Administration degree program.

The MBA methodology becomes apparent in many of the theory-based course modules.

That said, as digital marketing is a hands-on discipline, it would have been better if practical application was in-built into each element rather than coming at the end.

The course offers open availability, so virtually any job titles with any experience can enroll in the program, and they offer a certificate to highlight your new skills on LinkedIn.

Unfortunately, Coursera does not include on-demand support for premium customers (such as companies who wish to up-skill their entire marketing teams).

Each course takes four weeks with 8-10 hours of work per week, 6-8 per week for the first module.

Highlights

  • MBA-driven theory and practice with digital marketing techniques.
  • Seven four-week courses taking 8-10 hours per week.
  • Open availability but no on-demand support for premium customers.
  • Hands-on project course takes place at the end of the training.
  • Affiliation with University of Illinois MBA.

3. Udacity Digital Marketing Nanodegree

Udacity offers two options for digital marketing training.

The Nanodegree program is a full-immersion, full-feature learning experience suited for someone seeking a digital marketing career after graduation.

The program offers you the opportunity to master platform-specific skills, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem.

The learning modules include:

  • Marketing Fundamentals
  • Content Strategy
  • Social Media
  • Social Media Advertising with Facebook
  • Search Engine Optimization
  • Search Engine Marketing
  • Display Advertising
  • Email Marketing
  • Metrics with Google Analytics

The second option is independent study. If you’re a working digital marketer who wants to skill up, add a specialty, or refresh your skills, you can consider the self-study model.

Udacity also offers real-world projects as part of the program, where you get to run live campaigns on major marketing platforms, and Display Advertising is a unique addition to its learning path to show you how to set up display ads in Google Ads.

They take a “360-degree approach” to digital marketing learning, but most training courses offer a broad-based approach of the digital marketing ecosystem.

Live Q&A sessions and forums to engage with industry experts and mentors and you get your own assigned mentor to provide personalized feedback on projects and expert advice on career services.

Pricing for the Digital Marketing Nanodegree program is $537 in which you get access to the course for 3 months or you can pay $199 per month as you go and can learn at your own flexibility and pace.

Highlights

  • $537 for full-immersion Nanodegree program, 3-month access.
  • Pay $199 per month and learn at your own pace.
  • Projects included in 7 of the 9 modules.
  • Assigned mentor.

4. Digital Marketing Institute’s Masters in Digital Marketing

The Digital Marketing Institute’s online training program is the lengthiest of the bunch. It’s a two-year program that you take part-time.

Part 1 of the program (60 weeks to complete) consists of 90 hours of digital marketing course content via on-demand e-learning: video lectures, downloadable slide presentations.

You also submit two 5,000-word assignments: a digital marketing research paper and a digital marketing strategy based on an organization of your choice. The program includes six modules:

  • Communications and consumers
  • Search marketing
  • Social media marketing
  • Mobile marketing
  • Digital strategy and planning
  • E-commerce and email
  • Marketing and services management
  • Digital Innovation

Part 2 is a 15,000-word thesis (52 weeks to complete) with the support of academic and industry mentors and a series of webinars.

While there are merits of doing one deep project like this, it is a lot of time to spend on one project that may or may not be applicable in the future (i.e., you’re putting all your eggs in one basket).

Designed to help professionals become a certified digital marketing master, the program is created by the Syllabus Advisory Council, comprised of digital leaders from places like Google and Facebook, to validate learning content to ensure it is cutting-edge, relevant, and technically accurate.

Prerequisites are higher than other offerings.

You must hold a recognized third level honors degree in business/commerce/marketing and minimum two-year relevant work experience, or a minimum of three years digital marketing experience.

You must also provide a copy of your degree transcript for admittance.

The cost for the program is $11,515 and includes:

  • All course materials.
  • Personalized support from an industry expert tutor.
  • Additional resources in the form of Sandbox accounts, webinars, online tutorials, podcasts, and ebooks.

Highlights

  • $11,515 for a two-year masters course.
  • Part 1: 90 hours of coursework (60 weeks).
  • Part 2: 15,000-word thesis (52 weeks).
  • 8-module curriculum.
  • Higher set of prerequisites for most participants.

5. Simplilearn’s Advanced SEO Program

The Simplilearn Advanced SEO Program puts particular focus on one of the most important fields in digital marketing: SEO and inbound marketing.

The digital transformation of the world has led to a huge demand for qualified SEO specialists who can optimize websites and manage content and links to make content more accessible to digital audiences.

SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com, and nearly half of all content jobs now require SEO skills2.

The Advanced SEO program is designed to transform you into an effective, industry-ready SEO professional.

You’ll master various facets of SEO, including on-page SEO, link building, content marketing, web analytics and extensive project experience with inbound marketing initiatives.

Learning Path

  • SEO Foundations
  • Advanced SEO Tools and Techniques
  • Advanced Content Marketing
  • Advanced Web Analytics

The cost of the program is $999 and provides access to more than 15 hours of live, instructor-led online classes conducted by expert trainers.

You also get access to high-quality eLearning content, simulation exams, a community moderated by experts, and monthly mentoring sessions by thought leaders.

According to Indeed, annual average salaries for SEO experts in the U.S. is $53K.

Graduates of this course will be positioned for highly sought after jobs such as SEO manager, content marketing specialist, and much more.

Highlights

  • $999 for 15+ hours of live, instructor-led online classes conducted by multiple expert trainers.
  • Special focus on SEO, one of the most in-demand sectors of digital marketing.
  • High-quality eLearning content and simulation exams.
  • Community moderated by experts, monthly mentoring sessions by thought leaders.
  • Position yourself for lucrative SEO jobs which can offer an average salary of $53K.

Free Online Marketing Courses

We live in a wondrous age my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit.

Whether you want to start with the marketing basics or you’re more advanced, there’s something for everyone here. Below is a list of our favorite online marketing courses, most of which are free or very nearly free. Let the learning begin!

WordStream’s Growth Academy

Growth Academy is a comprehensive, interactive roadmap to growing your business through digital marketing, including online advertising, lead generation, ecommerce, and more. Not only is it completely free, but it’s also taught by some of the top marketing experts in the industry.

Growth Academy logo

We created Growth Academy with a singular goal in mind: to give marketers and businesses a better chance at succeeding—in a diverse set of disciplines, and on a daily basis.

Google’s Online Marketing Challenge

Google Online Marketing Challenge. Is there a better source to learn about online marketing than the big G itself? Google’s Digital Marketing Course is packed with video tutorials on everything from SEM, Google Ads (formerly known as AdWords), social networks, video networks, mobile strategy, and more.

Constant Contact’s Social Media Quickstarter

Social Media Quickstarter. This collection of online marketing guides from Constant Contact will help you master social media marketing in no time. Featuring quick, easy-to-read guides, social media novices can browse this extensive knowledge base at their leisure.

free online courses in marketing

CopyBlogger Marketing Email Course

Internet Marketing for Smart People Email Course. This 20-installment email marketing course from CopyBlogger will give you the low down on content marketing, copywriting, SEO, and keyword research, and more! Best of all, it’s dished out to you via email so you won’t get bogged down with too much educational info sent all at once.

Coursera

marketing courses online for free

As one of the most popular sites for online education, Coursera has many offerings, including free online marketing courses. Check them out. Even if you don’t see anything you like, check back every now and then – new classes are always being added.

Visit Growth Academy to get started with free, flexible, on-demand training videos for digital marketers.

DS106

DS106: Digital Storytelling and Social Media. Get involved in the massively popular online course/social experiment that will help you gain a better understanding of digital storytelling and how it influences social media.

HubSpot: Inbound Marketing Training

HubSpot’s Inbound Marketing Training Program and Certification. Enjoy these 12 free marketing classes and reading materials from HubSpot to help you master inbound marketing. Learn about blogging, SEO, keyword strategy, social media, email marketing, calls to action, and more! Finish up with an exam to prove your worth.

free marketing course online

Canvas

Another MOOC resource site, Canvas offers free online courses on a range of topics. While currently there are no courses that deal explicitly with online marketing, check back to see new offerings. Some courses that may interest online marketers include:

  • Certificate Course in Writing for a Global Market. Deals with globalization and how it necessitates writing for a worldwide market, rather than simply a company’s native tongue.
  • Copyright Clarity. Discusses myths and misinformation about copyright law and fair use. Definitely useful for learning when you need to ask permission to borrow content, how to use Creative Commons licensing responsibly, etc.
  • Projecting Your Brand Through New Media. Learn how to use media to promote your brand voice and how to tailor your message to various markets.

edX

edX is another popular website for attending free online classes. Your online classroom, without the mysterious school lunches.

free marketing classes online

Some recent archived classes that might interest marketers include:

  • Entrepreneurship 101. Class sessions focus on various case studies of MIT entrepreneurs in areas like mobile apps, 3D printing, electronics, and more. From these stories and examples you’ll learn how to access the ideal customers for your product and how to appeal to their needs. 
  • The Analytics Edge. Discover the power of data and learn how analytics can give your business a leg up.

ALISON

ALISON offers a large number of free online business courses and free virtual diplomas for learning junkies.

  • ALISON Diploma in E-Business: Details building a successful online marketing strategy and how to promote your business online.
  • ALISON Social Media Marketing Diploma: A run down of social media marketing along with a look into email marketing, affiliate marketing, blogging, etc.

WordStream’s PPC University

PPC University. Our new PPC University is an awesome one-stop shop for learning all the ins and outs of PPC. With easy-to-browse lessons for beginners and advanced PPC users, there’s something for everyone at the grand old PPC University. In addition, PPC 101 is available as a free marketing course download. Toga, toga, toga!

learn ppc marketing

MIT Open Courseware

MIT offers some of their course materials for free online. There are a ton of offerings for entrepreneurship and through the Sloan School of Management.

marketing classes for free

Some recommended classes for those interested in marketing….

  • Entrepreneurial Marketing: Major Themes
  • Strategic Marketing Measurement
  • Listening to the Customer
  • New Enterprises
  • How to Develop Breakthrough Products and Services

Udemy

Udemy offers a huge selection (10,000+) of online courses on everything from parenting and cooking to app building and, of course, marketing!

free online marketing classes

The internet marketing courses we’ve listed below are 100% free, but Udemy has other paid offerings as well if you feel like dishing out dough for more advanced, extensive courses.

  • Advanced SEO: Tactics & Strategy. Created by the Moz team, these 7 video lectures offer SEO expertise for beginners and experts alike. 5 star rating.
  • Zero Cost Marketing Strategies: Official Primer Course. While seemingly a bit hokey, the 4.5 stars and 25,000+ enrolled students prove that there’s plenty of solid info in this course to make it worth your while.
  • Google AdWords 101: Get More Customers with Search Marketing. This free 5 star course will walk you through how to set up your first Google Adwords campaign.
  • Content Marketing for B2B Enterprises. A solid, recommended guide for those looking to learn about content marketing for B2B lead generation.
  • Social Media Online Marketing Courses. Want to learn about social media marketing? Check out Three Sixty Academy on Udemy. They offer free social media marketing courses for Facebook, LinkedIn, YouTube, Instagram, Twitter, and Google+ (perfect if you’re in a creative industry like craft marketing!).

Not Quite Free (But Close)

If you don’t mind spending some money, there are plenty of great paid online marketing classes available as well. Paid classes tend to be more comprehensive, making them a good choice if you’re serious about becoming a marketing master.

Udemy [Paid Classes]

There are some paid Udemy courses that come highly recommended that may be worth checking out if you’re not afraid to whip out the wallet.

  • The Online Marketing Crash Course: Traffic, Leads, & Clients ($197): This 30 day crash course promises to take you step by step through the marketing process and leave you with a killer strategy by the end of the month. Geek-speak fluency not required.
  • Social Media Marketing for Startups ($30): Learn the core basics of social media marketing. 4 star rating.
  • Internet Marketing Classroom ($127): While more expensive, this course is much more comprehensive than others, with 229 lectures and 45+ hours of material. It covers everything from WordPress setup to squeeze pages. Has 4.5 star rating.

A bit too pricey for your blood? Try some of these Udemy discount codes – they can offer some serious deep discounts that may make paying for these classes a bit more palatable.

Udemy Codes

  • NEWSTUDENT50 = 50% off
  • SAVINGS75 / LIFEHACKER75 = 75% off
  • RMNWEBAPPS = 80% off

Lynda [Membership Required]

free marketing learning

Lynda is well known as one of the best online video learning resources for mastering everything from Adobe Photoshop to CAD software. While Lynda is most famous for their abundant software video tutorials, they also offer courses for online marketing, AdWords, Facebook, and more.

Membership is $25/month or $375/year. They also have group membership plans for companies looking to train employees. Ask around your workplace – you might be able to access Lynda for free if your company already has a membership.

More (Free) Learning Fun Stuff

Maybe the free online marketing courses we’ve mentioned above aren’t for you. Too dry and dull? Too long? Well there’s plenty of other ways to stay up-to-date on the latest and greatest marketing practices. Try…

Marketing Podcasts

Podcasts are fantastic because they are so mobile, multi-tasking friendly. You can listen to podcasts while riding your bike to work, eating your lunch, or, if you’re discreet enough, during your staff meeting (although we don’t advocate trying it).

These marketing podcasts are a few fan favorites. Give them a listen!

  • Entrepreneur on Fire. Entrepreneur guests share their wisdom and experience with host John Lee Dumas. Also awarded “Best of iTunes” in 2013.
  • Marketing Over Coffee. A weekly discussion of the latest happenings in marketing with John Wall and Christopher Penn.
  • I Love Marketing. Hosted by Dean Jackson and Joe Polish, this podcast discusses all things marketing, from lead gen to emails.
  • Duct Tape Marketing. This podcast, hosted by John Jantsch, provides listeners with expert interviews and a variety of marketing techniques and strategies.

Freakonomics Podcast

Another podcast, but Freakonomics deals specifically with – you guessed it – economics. No, no, I promise it’s not boring. It deals with the hidden economic situations you’ll encounter in everyday scenarios.

free online marketing resources

OK, that doesn’t sound thrilling either, but I swear you’ll love it. While the episodes won’t always relate to marketing, there’s often a larger lesson that businesses can take away from this popular podcast.

Ted Talks

There is a great collection of fascinating Ted Talks specifically about marketing. Give them a whirl.