international marketing online course

Last Updated on August 8, 2022 by Team College Learners

If you’re looking for a high quality, practical and relevant step-by-step marketing training course for digital marketing which you can follow online from your home or office then it’s worth taking a look at the International Business Course.

International marketing online course offers an extensive array of information to help you propel your business into the next level. This web-based application explains step by step how to get to your dreams.

Key information

Key information

Taught 100% online and accredited by the Chartered Institute of Marketing, this flexible course offers a heavyweight International Marketing Masters for students looking to get ahead in the global marketing sector.

  • Top 50 in the World – QS Masters in Marketing ranking 2021.
  • Top 25 in the UK for Marketing – The Complete University Guide 2022.
  • Top 10 in the UK for Business & Economics – Times Higher Education World University Ranking 2021.
  • EQUIS & AMBA accredited – The most trusted accreditations for business schools globally.
  • Gain Chartered Institute of Marketing (CIM) accreditation.

Course start dates:
There are six start dates every academic year, providing maximum flexibility for our students;

January | March | May | July | September | October

Course fee: £11,750
More information on fees and funding can be found below.

Course overview

Designed to meet the challenges faced by modern marketers, our International Marketing Masters will give you the practical skills and specialist knowledge required in today’s global business world.

The course provides a strong foundation in theory with modules focused on market research, data analysis and consumer behaviour. You’ll explore both traditional and digital marketing methods and how the barriers between the two have become significantly blurred. You’ll gain the skills and confidence to develop marketing strategies and deliver campaigns with impact for a range of sectors and products.

During the final two modules you’ll undertake a specialist consultancy project directly related to your workplace or organisation of your choice.

This is a part-time course, the minimum period of study is between 2 years, and 2 years and 2 months – dependent on when you join. You can pause your study  by stepping on and off as your professional or personal commitments require, provided you complete within the maximum study period of 4 years.

You can also study an on campus version of our Marketing Masters on a full or part time basis, find out more.

If you would like to read our course brochure download it here.

You may also want to consider our four module Marketing Analysis and Consultancy PG Cert (online).

Why choose this course?

This course is focused on digital marketing within a global market place. It will equip you with the skills to work seamlessly across both print and digital media in a vast range of industries and international businesses.

Designed with employability firmly in mind, you’ll gain a deep understanding of digital marketing in a globalised environment. You’ll have the confidence and knowledge to develop integrated marketing strategies, manage consultancy projects and analyse data within a marketing context.

Teaching is focused on real world case studies and examples. Many of our academics are active within the marketing sector and provide research and consultancy support to businesses around the world. Students are encouraged to bring their own experiences of working in a range of sectors and territories to the classroom to enhance their own learning experience and that of their peers. The international focus of the course is further enhanced by modules including Global marketing management; Global consumer behavior; International business and market strategy and International branding and communication strategy.

CIM Accreditation

The Chartered Institute of Marketing is the world’s largest organisation for marketing professionals. It provides globally recognised qualifications and membership for marketing professionals.

Course accreditation by the CIM, which means it meets the industry standard the CIM expects of professional marketing qualifications.

As a graduate of this course you will also receive exemptions from the Certificate in Professional Marketing and Diploma in Professional Marketing. Speak to our Admissions Team to find out more.


Each module lasts for 7 weeks with the final module assessment deadline usually on the Monday of Week 8. Students should allow for 20 hours per week study time.

All modules on this course are core and are designed to develop your strategic, analytical, management and consultancy skills.

  • Global marketing management
  • Global business environment
  • Global consumer behaviour
  • Marketing research
  • Marketing ethics
  • Marketing analytics & metrics
  • International business and marketing strategy
  • Business analysis tools & managing consultancy projects
  • International branding & communication strategy
  • Digital marketing
  • Analysis and consultancy project part 1 & 2

Assessments will take place throughout each module and must be completed within the module teaching period for students to progress through the course/to the next module.

This course is part-time and can be completed in a minimum of two years. You have the opportunity to step on and off the course, pausing your studies if your work or life commitments require, providing you complete the course within four years from enrolment.

Typical entry requirements

A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent.

Students with relevant professional experience will also be considered for entry to this course.

Further information on applying for online courses. 

English Language requirements

Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (Academic) high level (6.5 overall, including at least 6.0 in each component).

Fees and funding

Course fee: £11,750
Cost per module: £980*

Course fees will remain fixed for 24 months from your initial course start date. Thereafter, the course fee will rise at a rate of 2.5% per calendar year (subject to rounding for administration purposes).

Find out more about fees and funding for online learning at Sussex.

* Modules 1 – 10 cost £980, module 11 is a double module that can be paid in 2 parts, £980 and £970.

Students can take a break in study after each 7 week module. This applies to all modules except for the Analysis and Consultancy Project Part 1 and 2. This is a double module of 30 credits involving 14 weeks of study in total. This means you must study part 2 straight after part 1 without taking any breaks in study.

Students are permitted to pay for the module in 2 parts if they wish. If choosing to split payments students would need to:

  • Pay the first half at the start of the module
  • Pay the balance by the final week of teaching. Any students who fail to pay by this time will have their final assessment and overall module mark withheld until payment has been made.

20% Alumni discount

If you have previously graduated from an undergraduate, postgraduate or PhD course with the University of Sussex you will be eligible* for a 20% discount on this online course.

Find out more about the alumni discount and eligibility criteria.

*T&Cs apply.

Student Testimonial

Our online International Marketing MSc gives students the knowledge and skills to make an effective impact in their organisation.

Nolan Clack, one of our online students who is the Business Development Director & Co-founder of Venture Canada Immigration from his home in Ho Chi Minh City, Vietnam. Read his story here.

International Marketing Entry and Execution

Found in

  • Marketing Courses

Part of

  • International Marketing & Cross Industry Growth


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This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter “S” and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing.

After you successfully complete this course learners will obtain the following outcomes:

(1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators.
(2) an understanding of how to enter international markets, select targets and position their brands.
(3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications.


  • B2C (Business to Consumer) Marketing
    • During Week 1, we will focus on B2C Marketing which stands for Business-to-Consumer Marketing. We start the week by learning about CSI which here stands for Consumer Science Investigation. We then learn about other facets of consumer behavior in international marketing. Moreover, the Vision-Strategy-Action framework and its examples will be applied to B2C marketing. Learners will also be introduced to an under-represented target in international marketing- the Bottom of the Pyramid. Finally, the week is rounded out by interviews with B2C marketing specialists to let learners know the B2C trends such as technological developments that aid in understanding consumers.
  • Entry, Targeting and Positioning
    • During Week 2, we start from a macro analytical view of how to determine a market landing strategy and an initial launch in foreign markets. Then the course will narrow down the focus to a micro analytical approach – the STPs of marketing – Segmentation, Targeting and Positioning. For segmentation, several segmentation bases will be introduced. For targeting, the target selection process and basic target market criteria will be discussed. For positioning, we will learn the effect of the 3Cs, i.e. how Consumers, Competitors and Company impact the positioning when we want to achieve the ultimate Noon Nopi.
  • Marketing Mix and Cross Country & Cross Industry Growth
    • Week 3 will introduce learners to the four major elements of marketing execution, the 4Ps, i.e. product, promotion, price and place. At the start of each video, the fundamental concept of each P will be explained. Then, the concept of each P will be expanded in terms of their Cross Country and Cross Industry (i.e. CCCI) Innovation implications. In addition, the learner will understand how one element of can be symbiotically related to the other elements.
  • 7S of International Marketing Innovation
    • Week 4 will explain the ‘out of the box’ thinking for marketing in terms of the 7S’s of Marketing Innovation: Social Marketing, Small Marketing, Simple Marketing, Skip Marketing, Sports Marketing, Screen Marketing and Set Marketing. Here too we will examine their CCCI Innovation implications.

Taught by

Dae Ryun Chang

Top Schools for International Marketing

Students who are interested in international marketing can find master’s degree programs in international and global marketing, as well as undergraduate business programs that allow for specialization in the field. There are several well-regarded universities that offer education in international marketing.

School Overview

Students who are interested in international marketing can find programs at Saint Joseph’s University, Baruch College (City University of New York), Emerson College and Boston University, among other schools. These schools were chosen because each earned a high regional or national ranking from U.S. News & World Report for 2017.

Saint Joseph’s University in Philadelphia, PA

School Highlight: The school has about 50 students in its international marketing program.

Students can complete a Master of Science in International Marketing in one year of full-time study. Course topics include international marketing communications and research, global cultures and markets, brand management and emerging markets. The school was #11 on the 2017 U.S. News & World Report regional rankings of universities in the North.

City University of New York – Baruch College in New York, NY

School Highlight: The college houses the Weissman Center for International Business which sponsors programs that enlightens on the international business environment and the worldwide economy.

The Department of Marketing and International Business provides a variety of tracks for students who choose to major in Marketing Management. One of those tracks is International Marketing. Students can also choose to major or minor in International Business. As of 2017, it was ranked #20 among regional universities in the North as by U.S. News & World Report.

Emerson College in Boston, MA

School Highlight: Emerson’s Department of Marketing Communication provides an intense curriculum which allows students to explore the depths of what it takes to become a marketing leader.

The Department of Marketing Communication provides a minor in Business Studies which allows for a course in Intercultural Communication, while a minor Marketing Communications allows for a course in Global Brand Strategies and Portfolio Management. Graduate programs include a MA in Global Marketing Communication and Advertising and a MA in Integrated Marketing Communications. The Department of Marketing Communication offers a variety of courses based on the global environment and the global economy. Emerson was ranked #8 among regional universities in the North by U.S. News & World Report for 2017.

Boston University in Boston, MA

School Highlight: The school offers an online Master of Science (MS) in International Marketing Management program.

In the online MS in International Marketing Management program, students pursue advanced studies in advertising and market research in order to develop their skills in e-commerce, website design, and database analysis. The program at BU is integrated with its international partner universities in Europe, Latin America and Asia, so students have the opportunity to collaborate with other students from around the world. For 2017, BU was ranked #39 among national universities and #41 among graduate business schools by U.S. News & World Report.

Top International Marketing Programs

Three other schools also offer provide strong educational opportunities for students who are interested in international marketing:

  • The MBA program at DePaul University in Chicago, IL, allows students to choose a concentration in International Business.
  • Pace University in New York, NY offers fieldwork opportunities in New York City or a foreign country.
  • At Texas Christian University in Fort Worth, TX, students can pursue a major or minor in International Economics.

Students interested in international marketing can find undergraduate and graduate-level programs at regionally and nationally ranked universities. These schools offer business marketing education with a global focus.