pre selling online course

Last Updated on August 8, 2022 by Team College Learners

Are you interested in learning how to build a successful information marketing business? Maybe you have been thinking about it for some time, but don’t know how to start. Well in this post, I will give you the exact steps that I took to create my own online course.

This pre selling online course will be the best product you’ve ever created in your online business. It’s going to help more people AND sell more products for you, than anything else you’ve ever done. You’ll learn the exact step-by-step process to create and launch a pre-selling product that sells like crazy.

Pre selling is crucial in getting people to click on your affiliate link and buy the product you are recommending. Find out what pre selling is, how to do it right and where most of your time should be spent when it comes to writing sales pages.

7 Pre Selling Online Course

Pre-Selling Vs. Ready for Occupancy (RFO) | ZipMatch

#1: To validate your course idea.

A validated product idea means that you have evidence your product will actually sell. How do you know if a course will sell before you try to sell it? Well, really, you can’t. You can do all the research you can and want in advance, look at market demands, ask your audience. But the only way you’ll actually know if your audience will buy your product is to sell it first, then create it.

If you bring in course sales during the pre-sale period, your course idea has been validated, and you can be assured the market has asked for what you want to create because they have literally put money down for it – rather than just telling you then want it, but then not buying when the time comes.

#2: To save yourself time from creating content that doesn’t sell.

If you don’t pre-sell your course, then you will go straight into content creation mode after coming up with your course idea. This could take days, weeks, or months. Do you want to spend time creating videos for a course that no one may end up buying?

When you pre-sell your program, people have already put money down for your product in advance, so you have been paid for work you are doing as you create the course.

#3: To incorporate feedback from students.

If you create content for your course in a vacuum, you’re only relying on what you think your audience wants or needs. You’re not directly in communication with them on a regular basis to verify that the program you’re putting together has all the elements they want to buy.

When you pre-sell, you remain open with your audience, letting them know that you are creating a program which addresses their needs and wants, which necessitates they tell you those things. Then, during the pre-sale period you can adjust your course offering to make sure it covers their feedback

#4: To force you to focus on your selling strategy from day 1.

If you don’t pre-sell, then you aren’t forced to think about the marketing and sale of your program from the beginning. Rather, you can tend to stay focused only on the content creation, which is really less than half the battle when it comes to selling an online course well.

Pre-selling forces you to make marketing and sales a priority, rather than a last minute gesture.

#5: To offer pre-sale pricing and other incentives.

When you pre-sell, you have a specific time period built into your launch process which you can leverage to display urgency to your audience: the price is set at a pre-sale level now, but it’s going up to its normal price when the pre-sale period is over.

Course creators need to provide their audience with reasons to buy now, rather than later. Authentic urgency because of price increases which are built into your launch period is a great way to do that.

#6: To force you to create free content alongside sales content.

When you don’t pre-sell your online course, you often go into sales mode immediately after finishing your course content. The inclination, if you didn’t think about your marketing strategy in advance, is to start bombarding your audience with lots of sales content: promotional emails, promotional posts on social media.

Free educational content, however, is a critical part of your launch strategy as a way to introduce the course topic, demonstrate your expertise, and warm up your audience to the idea of enrolling in your program, eventually leading them through your sales funnel.

Pre-selling gives you enough time to create your free content and share it before you even start creating your actual course, which, again, gives you an increased understanding of your audiences’ interest and desire to buy your program.

#7: To force you into a timeline so you’ll actually take action.

What’s the longest time you’ve ever spent putting an online course together? Weeks? Months? I know more than one person who has taken over a year to get it launched!

Pre-selling gives you a structure to follow that has a built-in timeline you can follow (still set by you, though) which will help guide, motivate and keep you accountable to your goals – without letting you go too long before you take real action.