EXECUTIVE CERTIFICATE IN EVENT MANAGEMENT COURSES (BUSINESS AND PUBLIC EVENTS)

This three-day online training course, offered in conjunction with the Marketing Institute of Singapore, is based on an extensive survey that identified the skills and knowledge required of today’s professional event manager/coordinator/planner. The program includes a discussion of the challenges posed by online and hybrid event delivery, and is delivered by experts in the art and practice of event management who are the authors of key texts in the area (Event Management and Festival and Special Event Management).

Attended to date by over 4000 people in Australia, New Zealand, the UK and Southeast Asia from some of the world’s largest companies, as well as government agencies, NGOs and charities, this short course has been designed with both those new to the field and those with experience in the area in mind.

The number and type of events conducted in Singapore has grown exponentially over the past decade. This growth has resulted from governments seeking to leverage events for economic purposes, along with an expanded recognition of the role events play in areas such as marketing communications, information sharing, organisational learning and community development. As the number of events have grown, so too has the need for trained professionals capable of planning and delivering events of various types including conferences, product launches, exhibitions, sporting events, parades and networking and social events. This program contributes to meeting this need by providing a grounding in the key skills and knowledge required to successfully project manage the full spectrum of events.

Who is the this event management course designed for?

This event training program is specifically designed to both enhance the skill and knowledge base of those already employed to plan and deliver events, and to serve as a sound platform for people seeking to launch careers in the exciting and varied field of event management.

• Corporate in-house event organisers
• Special event coordinators/managers
• Conference/meeting planners
• Charity event organisers
• Festival planners
• Parade directors

• Exhibition organisers
• Wedding planners
• Government event planners / coordinators
• Educational institution event managers
• Sport event managers
• Hotel / resort / cruise ship event coordinators

Event Management Course Syllabus

In three days of practical training delivered by industry experts, you will cover the event management life cycle from concept development through to planning, implementation, shutdown and evaluation. Specifically, the program will address:

• Understanding the event context – legal, organisational, technological, social and environmental issues
• Responding to event briefs
• Establishing event goals and objectives
• Creating the event concept
• Event programming
• Theming, performance and staging
• Project managing events
• Scheduling tools and the event manual
• Budgeting

• Event management technologies
• Venue/site selection, design and layout
• Human resource management for events
• Planning and delivering environmentally sustainable events
• Event marketing
• Risk management
• Event monitoring and control practices
• Event shutdown processes
• Evaluation and knowledge management
• Case studies

Upcoming Singapore event management courses

06 – 08OCTOBER

SINGAPORE: OCTOBER 2021 (ONLINE COURSE)October 6, 2021  Singapore  20 places remaining

VIEW DETAILS

For information regarding this course, along with booking details and course fees, please click on the brochure link below.

Course VideoSingapore Course Brochure

More information about our event planning courses

Event Training Australia (ETA) has its origins in the recently closed Australian Event Award winning Australian Centre for Event Management (ACEM), University of Technology, Sydney.

ETA was established to continue, and build upon, ACEM’s event training and education legacy. As such, ETA draws on over 20 years of experience in the development of innovative practice-based education and training programs in the event management field. These programs span one-day workshops to Masters level university courses. ETA’s understanding of ‘best practice’ event management is further reflected in its founder’s (Dr Rob Harris) co-authoring of the widely used texts and handbooks – Festival and Special Event Management, Event Management and the Regional Event Management Handbook.

One and Two-Day In-house Event Management Workshops

ETA offers organisations the opportunity to upskill their staff involved in the planning and delivery of events through customised one or two-day workshops. These workshops deal with various aspects of the event project planning process, as well as associated areas such as risk management, sustainability planning and accessible event design. The exact content of each workshop is determined through consultation with the client organisation concerned. Sample workshop programs and workshop costings are available upon request. – One and Two-Day In-house Event Management Workshops.Call 1300 297 714Send an EmailOnline Enquiry