Google is offering its best digital marketing courses and certifications for free on its learning portals; Google Digital Unlocked and Skillshop. You can get enrolled in these courses online and have access to the tutorials and online classes. These digital marketing courses would help you to utilize your learning in real business scenarios.
These digital marketing courses take a deep dive into various digital marketing strategies including Search Engine Optimization, use of search ads, analyzing website traffic, etc., and will help to implement them in alignment with your business goals.
Let’s get started.
It is the free Interactive, Advertising Bureau-accredited, digital marketing course from Google. The course includes practical exercises and real-world examples to help you turn knowledge into action.
Modules: 26
Duration – 40 hours
Skill Level – Beginner
You will learn what it takes to start and run a successful business online.
Modules – 7
Duration – 3 hours
Skill Level – Beginner
You will learn how to make the most out of your digital presence. With this course, you will learn how to send out the right message to the right audience. Also, learn how to measure and maintain a successful and safe campaign. The course is offered in bite-size video tutorials.
Modules – 12
Duration – 7 hours
Skill Level – Beginner
With the help of this course, new users can learn about creating an account, implementing tracking code, and setting up data filters. It will also help you to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Learn how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
1: Introducing Google Analytics
2: The Google Analytics Interface
3: Basic Reports
4: Basic Campaign and Conversion Tracking
You will learn how the data is collected and processed into readable reports. Learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data specific to your business.
Being an advanced course, you will learn more sophisticated analysis techniques using segmentation, channel reports, audience reports, custom reports, and marketing strategies.
1: Data Collection and Processing
2: Setting Up Data Collection and Configuration
3: Advanced Analysis Tools and Techniques
4: Advanced Marketing Tools
This course is available on SkillShop. With this course, you can validate your expertise using Google Display to get the most out of your display advertising investment. You will be able to develop effective Display strategies and campaigns to achieve specific marketing goals.
Duration – 2.6 hours
Skill Level – Beginner
Learn how to build and optimize Google Search campaigns. You will also learn to leverage automated solutions like Smart Bidding and Audience Solutions. This will help in boosting campaign performance for specific marketing objectives.
Duration – 2.6 hours
Skill Level – Beginner
Gain expertise over creating Google App campaigns and deliver maximum business impact. The certification will cover the fundamentals of campaign creation and advanced optimization strategies.
Duration – 2.8 hours
Skill Level – Beginner
Learn how to measure and optimize digital ad performance using Google’s measurement solutions. It enables the users to turn key insights into action to improve Google Ads performance and make an impact on their business.
Duration – 4.7 hours
Skill Level – Beginner
Gain expertise over the basics of Campaign Manager and learn how to create, measure, and optimize campaigns to meet your business goals. Learn how to use targeting features to reach specific audiences and track campaign performance.
Modules – 12
Duration – 7 hours
Skill Level – Beginner
Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager.
Duration – 5 hours
Skill Level – Beginner
This holistic course will help you grasp how, videos, social media, and content marketing can be used to draw customers.
Modules – 4
Duration – 3 hours
Skill Level – Beginner
Learn how to create a marketing strategy and find out how you can attract the right audience through the fundamentals of email marketing along with video and display ads.
Modules – 5
Duration – 3 hours
Skill Level – Beginner
Learn about improving search engine performance along with online advertising best practices.
Modules – 4
Duration – 3 hours
Skill Level – Beginner
This free digital marketing course from Google will teach how any online business can grow with more customers who use mobiles.
Modules – 2
Duration – 1 hour
Skill Level – Beginner
Find out how a business can extend to different markets around the world and draw new customers.
Modules – 1
Duration – 1
Skill Level – Beginner
Learn about the basics of web analytics that can show if a business is performing well through customers’ online behaviours.
Modules – 3
Duration – 1 hour
Skill Level – Beginner
Ans. You must develop skills related to your area of interest. Get enrolled in any of the online certification programs in digital marketing on Naukri Learning. These courses will provide you with both fundamental and advanced concepts of digital marketing, including SEO, PPC, content marketing, conversation optimization, and much more.
Ans. Digital Marketing is a broad field that includes various specializations such as SEO, social media, web analytics, PPC, affiliate marketing, etc. Depending on your interest, you can specialize in any of these areas. Take up an online certification that suits your job profile as well as your career aspirations.
Ans. The average salary of a digital marketing professional is around Rs. 6.4 LPA (as per Ambitionbox).
What are the Most Popular Digital Marketing Courses?
Which Online Course is Best for Digital Marketing?
Alison offers free online digital marketing courses for individuals at all knowledge and skill levels. Whether you are an entrepreneur looking to grow your online presence, an entry-level employee hoping to round out your resume or an experienced digital marketing professional seeking to stay up-to-date on key industry developments, we have a digital marketing course for you.
Just starting out? Fundamentals of Marketing Your Business Online can help you learn how to develop and implement an effective online marketing strategy. Check out the Diploma in Web Business Development and Marketing course for more extensive study of effective website and marketing techniques. Or level-up your modern management and research skills with our Diploma in Marketing Management.
Can I Take a Digital Marketing Course Online for Free?
All of Alison’s online digital marketing courses are absolutely free. Enroll today to gain full access to dozens of digital marketing courses, most of which include both an instructional and an assessment component. Upon completion, you will have the option to download an official certificate or diploma as proof of your achievement, depending upon the course or learning path you choose.
Are Online Digital Marketing Courses Worth It?
Alison’s free online digital marketing courses are absolutely worth it! In today’s digital world, technology facilitates almost everything we do in our personal and professional lives. Being able to effectively engage with your customers via the internet is a vital skill set that can be applied across industries and across borders.
Alison’s web-based delivery system means that you can explore dozens of free online courses from a place and at a pace that is convenient for you. Enhance your digital marketing knowledge and skills and help grow your online presence. Get started today!