Last Updated on July 31, 2023 by Oluwajuwon Alvina

6 Things to Do to Get Marketing Experience When You Have None

If you have been searching the internet lately for the latest information on how to get into marketing without a degree, then you’ve come to the right place. You need not search further as all you’ve got to do is to read on to know more.

Discover up-to-date information on marketing experience examples, what is marketing experience, marketing experience description, marketing experience resume and marketing work experience. You will also find related posts on how to get marketing experience on Collegelearners.

Marketing experience description

Digital Marketing Manager Job Description

Marketing executives aim to maximise profits through developing sales strategies that match customer requirements and by promoting products, services or ideas.
What does a marketing executive do? Key responsibilities | Salaries, working life and promotion | Typical employers | Qualifications and training | Key skills

Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.

Key responsibilities

Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:

overseeing and developing marketing campaigns
conducting research and analysing data to identify and define audiences
devising and presenting ideas and strategies
promotional activities
compiling and distributing financial and statistical information
writing and proofreading creative copy
maintaining websites and looking at data analytics
organising events and product exhibitions
updating databases and using a customer relationship management (CRM) system
coordinating internal marketing and an organisation’s culture
monitoring performance
managing campaigns on social media.
Depending on the size and type of employer, a marketing executive may or may not be an entry-level or graduate role. Graduates are likely to join a small- and medium-sized enterprise (SME) as an executive. At larger organisations, executives may work closely with more junior marketing assistants and marketing coordinators. The majority of marketing-specific graduate schemes will also hire graduates into an executive role.

Digital and online marketing
The role will typically also involve a great deal of digital and online marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial.

Salaries, working life and promotion

Opportunities for promotion are excellent – normally into senior marketing roles, such as senior marketing executive, marketing manager or marketing director. Executives can also move to more specialised roles such as SEO manager, PPC (pay-per-click) manager or digital content manager. More job descriptions for other marketing job roles can be found here.

Marketing executives typically work a standard ‘nine-to-five’ day, although they may occasionally be required to work out of hours on larger projects or to attend events. Starting salaries can range from around £17,000–£21,000 and, on average, senior marketing executives earn salaries in the range of £31,343–£41,957. Private sector employers are likely to offer higher salaries than public sector organisations, with the highest salaries being found in the gaming/gambling, utilities, telecommunications/IT, consumer electronics and FMCG sectors. (Statistics according to the 2017 Marketing Week Careers and Salary Survey).

Typical employers of marketing executives

Governments and local authorities
There are many industries in which organisations will need to promote their products or services to an audiences. These can be in either the public or private sectors, or for charities. Marketing executives can work at dedicated marketing agencies, where work will be done for external clients, or at in-house marketing departments within larger organisations.

Vacancies are advertised by TARGETjobs, careers services, national newspapers and relevant publications such as Campaign, Marketing and Marketing Week and their respective websites.

Speculative applications can be effective as some opportunities may not be advertised. Find out more about speculative applications here.

Qualifications and training required

There are routes into marketing for both university graduates and school leavers.

Typically marketing opportunities are open to graduates from any degree discipline. However, a degree or postgraduate qualification in a subject such as marketing, economics, business, statistics or sociology may be beneficial or preferred by employers. Some jobs, particularly those in industrial marketing, require a scientific or technical background. Membership and professional qualifications offered by professional bodies, such as The Chartered Institute of Marketing (CIM) or The Institute of Direct and Digital Marketing (IDM), may also be useful in securing a graduate job. Read more about the training and qualification offered by professional bodies here.

Relevant paid or voluntary work experience can be beneficial. This can be gained in any commercial area which requires contact with customers or the general public. Larger employers also run vacation courses and placements which can give a useful insight into the profession.

Employers will also be looking for experience from part-time work or extracurricular activities that demonstrate customer interaction and communication skills. Examples of include being a student ambassador during a university open day, ‘street teaming’ or other promotions work, telesales work and working in retail. Read more about the part-time jobs that can give you marketing-relevant skills here.

To find out how to get into marketing via a school leaver route, visit the business section of TARGETcareers, our website aimed at school leavers.

Key skills for marketing executives

Good teamwork skills
Communication skills and networking ability
Strong attention to detail
Good organisation and planning skills
Creativity and writing skills
Commercial awareness
Numerical skills
IT skills

Marketing work experience

Format Tips: Writing A Marketing Resume Work Experience Section | LiveCareer

Your prior positions, employer information and a list of your contributions and achievements at each job should always be included when writing a resume work experience section. Demonstrating a pattern of increasing responsibility will show employers how you have grown throughout your career. Because employers often use technology to sort through resumes, include marketing keywords that will make your resume stand out in their search databases. “Product development,” “sales growth,” “targeting,” “email marking” and “brand extension” are a few of the keywords that employers might look for when scanning resumes. If you have previous experiences outside of the marketing field, include transferable skills from these jobs, such as communication, planning, research and coordination experiences.

How to Format a Marketing Resume Work Experience Section
The best format for your resume work experience section depends on your previous work experiences. If you have worked in marketing for several years and are experienced, list your previous work experience in reverse chronological order with your most recent work experience first. If you have never worked in marketing or have been out of the field for several years, list your most relevant positions at the beginning of your work experience section in order for employers to see your most relevant skills.

When writing a resume work experience section, always include the name of your position first, followed by the business name, its location and the dates you were employed. While either the month and year or just the year can be listed, it should be formatted consistently throughout the resume. Using bullet points, list your accomplishments and achievements in each position. Phrases such as, “Responsible for” or “Duties include” could suggest to an employer that you only do what is expected of you. Instead, use quantifiable accomplishments, and explain how your actions exceeded your employer’s expectations.

Great Example of a Marketing Resume Work Experience Section
The following example shows how your previous marketing experiences can be included when writing a resume work experience section.

Marketing and Promotions Manager
Big Barn Furniture

Flagstaff, Arizona

October 2012 to Present

Utilized social media, such as Facebook, Twitter and Instagram, to increase brand recognition.
Launched a redesigned store website that resulted in a 25 percent increase in site traffic.
Performed research among community members to determine brand perception.
Developed and launched a rebate campaign that increased sales by 45 percent.
Marketing Specialist

Lenny’s Food and Drug

Phoenix, Arizona

May 2010 to October 2012

Spearheaded customer e-mail savings campaign that resulted in a 15 percent increase website traffic.
Created content for store website, sales presentations and customer e-mails.
Worked with a team to redesign store logo.
Created product demonstrations that led to a 25 to 30 percent increase in each product’s sales.
Marketing Intern

Shoes, Bags and More

Glendale, Arizona

January 2010 to May 2010

Worked with a team to increase sales among teenagers by surveying teenagers in parks, sports arenas and restaurants.
Launched an advertising campaign targeted to teenagers to change brand message.
Increased sales of shoes marketed to teenagers by 12 percent.
Drafted sales protocols for team members
If you’re stuck on other sections of your resume, LiveCareer users have access to a variety of templates, tips and tricks that are helpful when writing a resume work experience section.


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