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MASTER OF ARTS IN STRATEGIC COMMUNICATION
CREATE YOUR OWN PATH AND MAKE AND CHANGE IN THE MEDIA LANDSCAPE WITH HPU’S MASCOM DEGREE
- Emphasis in technical design training
- Strong international/intercultural component
- Accepts transfer credits
- Approved for VA benefits
Implement expert communication strategies that advance organizational goals and missions and learn how to capture target audiences with dynamic and effective communication skills! HPU’s MASCOM program will empower you to understand and use strategic techniques and insights that give you a powerful advantage in the world of media. With the program’s wide selection of electives, you will learn how to use your innovation and creativity to maximize your potential in communication strategies.
LENGTH OF PROGRAM: 2 years (21 months)
ENTRY TERMS: Fall
PROGRAM DELIVERY: on-campus
COST OF PROGRAM: $26,154 or $699/credit VIEW THE MASCOM PROGRAM SCHEDULEhttps://www.youtube.com/embed/BhObRpva2Lc
PROGRAM LEARNING OUTCOMES
WHY HPU FOR MASCOM?
ADMISSIONS REQUIREMENTS
2-YEAR COURSE ROTATION
CONCURRENT REGISTRATION OPTION
Effective communication and the ability to express ideas clearly in both the written and spoken word is a critical skill for everyone, both personally and professionally. Nearly every profession requires successful communication. Graduates of the MASCOM program at HPU are uniquely prepared for thriving careers across a wide spectrum of industries.
- HPU’s unique focus on applied technology and global contexts provides MASCOM graduates with the skill sets for careers in marketing, advertising, mass media, social media, digital communication, public relations, entertainment, education, and other fields. Other opportunities for some HPU MASCOM students include advanced doctoral study in communication or other fields.
- By their choice of electives and capstone projects, MASCOM students can elect to focus their studies in areas such as strategic communication, social media strategies, public/media relations,integrated communication and more.
WHAT TYPE OF JOBS CAN YOU GET WITH A MASCOM DEGREE?
- Public Relations
- Mass Media Communications
- Multi Media Communications
- Communications
- Marketing
- Social Media Communications
- Advertising
- Technical Writing
VIEW THE MASCOM PROGRAM PROFILE PAGE
MACOM graduates, such as those listed below, have used their Final Capstone Projects as the genesis for launching sucessful media companies:
- Olena Heu (’13), Founder/CEO Lilikoi Ladies LLC, a Marketing Communications Agency specializing in social media, Honolulu, Hawaii. Ms. Heu is a former news anchor, FOX KHON2, and recipient of the Edward R Murrow Award.
- Jason Cutinella (’06), CEO & Founder, Nella Media Group, Honolulu, Hawaii.
- Naomi Giamrone (’05) Owner and Co-publisher, Element Media, Honolulu, Hawaii.
Other notable alumni have established successful careers in Public Relations, Social Media, Project Management, Marketing, and more:
- Reed Pasatiempo (‘19 Graduate Valedictorian), Project Manager at the Audio Visual Company (AVCO); former E-Sports Arena Manager (HPU), Honolulu, Hawaii.
- Thitikarn Simreewong (‘19), Marketing Coordinator at Next Design, LLC. Honolulu, Hawaii.
- Kawena Lei Carvalho-Mattos (’16), Special Projects Manager at CNHA: Council for Native Hawaiian Advancement.
- Edyta Tudruj (‘10), Account Executive, Primum Public Relations, Warsaw, Poland.
- Katie Vanes (’09), Public Relations and Social Media Manager at the Sheraton Kona Resort and Spa at Keauhou Bay.
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Is a Master’s Degree in Public Relations Worth It?
Jan 21, 2021Show Me Schools
If you are considering pursuing a master’s degree in public relations, you may be wondering what types of benefits are associated with obtaining this type of degree. Learn more this degree program and how it could change your career options and salary potential below.
Public Relations Master’s Degree Program Information
Individuals who obtain a master’s degree in public relations could potentially become more attractive candidates for a variety of positions that either require a graduate degree or prefer applicants who have earned advanced degrees. Within the field of public relations, there are generally no strict requirements dictating whether a master’s degree is necessary or not, as employers often set their own standards when hiring new employees. Some managerial public relations positions may be more accessible to applicants with master’s degrees in public relations, though it may also be possible to be eligible for some of these positions with only a bachelor’s degree and significant work experience.
Advanced public relations positions may come with higher salaries, which is a factor worth considering when thinking about enrolling in a master’s degree program. However, the tuition and length of time required to complete these programs will likely also be a factor in the decision-making process. Master’s degree programs in public relations can typically be completed in 1.5-2 years. Tuition varies, as students who attend a public school in the state in which they live will likely be legible for in-state tuition, whereas private school tuition is typically much higher. These are all factors that students will want to consider when deciding whether to continue pursuing graduate school.
What Can You Do With a Master’s Degree in Public Relations?
| Job Title | Median Salary (2019)* | Job Growth (2019-2029)* |
|---|---|---|
| Public Relations Manager | $116,180 (for all fundraising and public relations managers) | 9% (for all fundraising and public relations managers) |
| Public Relations Specialist | $61,150 | 7% |
| Marketing Manager | $136,850 | 7% |
| Communications Postsecondary Teacher | $70,630 | 3% |
Public Relations Manager
Public relations managers are responsible for managing and overseeing all of a client’s activities that relate to the media and how they interact with the public. They may work on the behalf of an individual or a large organization and are in charge of measuring how the public views the client and organizing various PR efforts to improve or maintain positive public opinion. As a PR manager, you will also likely have a team of employees who you will be overseeing and assigning tasks. Some organizations and companies may require that applicants for a managerial position have a master’s degree as well as several years of relevant work experience.
Public Relations Specialist
As a public relations specialist, you will likely be employed by an organization, company, or individual and will be responsible for managing their public image. Some of your duties could include writing press releases, handling all correspondence with the media, scheduling interviews, and managing social media accounts. PR specialists may also be responsible for trying to determine how the public feels about their client in order to inform their future PR efforts. Generally, a bachelor’s degree is required for this position, though a master’s degree may set you apart from other candidates for more competitive positions.
Marketing Manager
Individuals who have a master’s degree in public relations may also be attractive candidates for positions in related fields like marketing. As a marketing manager, you will be responsible for creating interest in a company or organization’s products and services. Some of your duties may include creating effective marketing plans that are within budget, conducting and evaluating market research studies to understand what consumers want, and managing marketing staff. You may also work closely with other professionals, like advertising managers, to create advertising campaigns.
Communications Postsecondary Teacher
While most universities require their teachers to have a doctoral degree, it may be possible to qualify for a position as a postsecondary teacher of public relations and communications in a smaller school or community college with only a master’s degree. As a postsecondary teacher, your responsibilities will include planning classes and lectures on various topics in public relations, leading discussions, assigning homework and projects to students, creating and administering exams, and assessing student performance through grades. You may also be responsible for providing students with career advice and helping them select appropriate courses.
To summarize, there are a number of factors worth considering when deciding whether or not to enroll in a master’s degree program in public relations like cost, length of program, and what kinds of jobs would be available upon graduating.Next: View SchoolsLink to this page
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Popular Schools
The listings below may include sponsored content but are popular choices among our users.
An admission advisor from each school can provide more info about:
- programs & curriculum
- career opportunities
- tuition & financial aid
- admissions & starting dates
- 1Boston UniversitySchool InfoSchool locations:
- Massachusetts (1 campus)
- Graduate: Doctorate, First Professional Degree, Master
- Post Degree Certificate: First Professional Certificate, Post Master’s Certificate, Postbaccalaureate Certificate
- Undergraduate: Associate, Bachelor
- Communications and Journalism
- Communication Studies
- Comparative Language Studies and Services
- Digital, Radio, and Television Communication
- English Composition
- English Language and Literature
- Foreign Language and Literature
- Journalism
- Public Relations and Advertising
- Advertising
- Health Communication
- Public Relations
- 2Michigan State UniversitySchool InfoSchool locations:
- Michigan (1 campus)
- Graduate: Doctorate, First Professional Degree, Master
- Non-Degree: Coursework
- Undergraduate: Bachelor
- Communications and Journalism
- Communication Studies
- Comparative Language Studies and Services
- Digital, Radio, and Television Communication
- English Composition
- English Language and Literature
- Foreign Language and Literature
- Journalism
- Public Relations and Advertising
- Advertising
- Health Communication
- Public Relations
- 3Towson UniversitySchool InfoSchool locations:
- Maryland (1 campus)
- Graduate: Master
- Post Degree Certificate: Post Master’s Certificate, Postbaccalaureate Certificate
- Undergraduate: Bachelor
- Communications and Journalism
- Communication Studies
- Communication Technology
- English Composition
- English Language and Literature
- Foreign Language and Literature
- Public Relations and Advertising
- Public Relations
- 4Kean UniversitySchool InfoSchool locations:
- New Jersey (1 campus)
- Graduate: Master
- Post Degree Certificate: Post Master’s Certificate
- Undergraduate: Bachelor
- Communications and Journalism
- Communication Studies
- English Language and Literature
- Foreign Language and Literature
- Graphic Communications
- Public Relations and Advertising
- Public Relations
- 5Webster UniversitySchool InfoSchool locations:
- Missouri (1 campus)
- Graduate: Doctorate, Master
- Non-Degree: Coursework, Diploma
- Undergraduate: Bachelor
- Communications and Journalism
- Communication Studies
- Communication Technology
- Comparative Language Studies and Services
- Digital, Radio, and Television Communication
- English Language and Literature
- Foreign Language and Literature
- Graphic Communications
- Journalism
- Public Relations and Advertising
- Advertising
- Public Relations
- 6University of Southern MississippiSchool InfoSchool locations:
- Mississippi (1 campus)
- Graduate: Doctorate, Master
- Non-Degree: Coursework, Diploma
- Undergraduate: Bachelor
- Communications and Journalism
- Communication Studies
- Comparative Language Studies and Services
- Digital, Radio, and Television Communication
- English Language and Literature
- Foreign Language and Literature
- Journalism
- Public Relations and Advertising
- Advertising
- Public Relations
- 7University of San FranciscoSchool InfoSchool locations:
- California (1 campus)
- Graduate: Doctorate, Master
- Non-Degree: Coursework
- Undergraduate: Bachelor
- Communications and Journalism
- Communication Studies
- Comparative Language Studies and Services
- English Language and Literature
- Foreign Language and Literature
- Public Relations and Advertising
- Advertising
- Public Relations
- 8University of DenverSchool InfoSchool locations:
- Colorado (1 campus)
- Graduate: Doctorate, Master
- Non-Degree: Coursework, Diploma
- Undergraduate: Bachelor
- Communications and Journalism
- Communication Studies
- Comparative Language Studies and Services
- Digital, Radio, and Television Communication
- English Language and Literature
- Foreign Language and Literature
- Journalism
- Public Relations and Advertising
- Advertising
- Public Relations
- 9Suffolk UniversitySchool InfoSchool locations:
- Massachusetts (1 campus)
- Graduate: Doctorate, Master
- Non-Degree: Coursework, Diploma
- Undergraduate: Associate, Bachelor
- Communications and Journalism
- Communication Studies
- Communication Technology
- Comparative Language Studies and Services
- English Language and Literature
- Foreign Language and Literature
- Graphic Communications
- Journalism
- Public Relations and Advertising
- Advertising
- Organizational Communication
- Political Communication
- Public Relations
- 10Rowan UniversitySchool InfoSchool locations:
- New Jersey (1 campus)
- Graduate: Doctorate, Master
- Non-Degree: Coursework
- Undergraduate: Bachelor
- Communications and Journalism
- Communication Studies
- Communication Technology
- Comparative Language Studies and Services
- English Language and Literature
- Foreign Language and Literature
- Journalism
- Public Relations and Advertising
- Advertising
- Public Relations
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