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INTEGRATED COMMUNICATIONS

We help technology companies build their brands, shape markets, outshine competitors and connect with the audiences and influencers who fuel business growth.Let’s Start A Conversation

Our Approach

We apply an overarching, integrated strategy across digital channels in the right places, to reach the right people. This allows our clients to create and participate in meaningful and measurable conversations with their key audiences, building thought leadership, industry awareness and new customers… all of which ultimately drives the bottom line.

Strategy

We take the time to fundamentally understand the heart of your company, research your industry, and review all analytical data. We want to know not only what you do but why you do it. We’ll pin point the benefits, features, and values that makes you exceptional.

Market & Competitor Analysis
Messaging & Positioning
Audience Identification & Targeting
Customer Journey Mapping

Thought Leadership / POV Programs
Analytics – Performance & Strategy
Company & Product Launches

Digital & Social

With our award-winning social media team, Trier will creatively engage and interact with your audience and spread your message to new customers. Best of all – we create social media campaigns and manage the digital marketing efforts for your company.

Omni-Channel Campaign Development and Management
Visual & Interactive Design – Web, Digital, Print, Social, Advertising, Etc
Social Media Strategy
Community Management
On-going Analytics and Digital Presence Management

User Engagement
“Live” Event Facilitation
SEO (Search Engine Optimization)
Digital Advertising: Native Advertising, PPC/Paid Search, Social Media Advertising, Display Advertising
Website Content Management

Content Marketing

Our content marketing team of seasoned industry professionals help you craft your key brand messaging and corporate/product stories in the most impactful way possible. We set you up for success by making all content optimized for social media, search engines, and trackable for measurement.

Blog Posts & Contributed Articles
Repackaging Content for Different Channels
Website & Design Content
Infographics
Ebooks
Video Storytelling

Script Writing
Presentation Materials
Whitepapers
Tip Sheets
Presentation Materials
Video Production
Email Campaign Development

PR & Communications

We deliver creative strategy and expertise to help technology companies – big and small and in between – craft the right story, at the right time, to the right audience.

Media Relations
Influencer Marketing
Analyst Relations
Speaking Engagements

Awards & Reviews Programs
Event / Trade Show Support
Media Training

Cross-Platform Measurement & Optimization

Trier and Company provides a rich understanding of the quantitative and qualitative successes of your programs.

We apply a data-driven mentality to all decisions when crafting campaigns from crafting the perfect strategy to executing across traditional and digital channels.
Cross practice collaborative reporting is delivered on a monthly basis.
We generate comprehensive client reporting that identify the true KPIs of a campaign.
Measurable outcomes allow us to provide strategic guidance going forward as a true brand partner.

“I’ve worked with Trier and Company for years. They are the ultimate agency for integrated communications – creative, strategy and most importantly, client service. What I value about Trier is our partnership and how we communicate collaboratively as a team.”

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