Pursuing Masters in Marketing in Canada usually takes up to 2-years (full-time). Canadian Universities offer two types of graduate Marketing courses: Marketing MBA, which is a specialization and a professional course and, MSc in Marketing, a research-based course. The cost of studying Masters in Marketing in Canadian Universities for one year is approximately 40,000 USD.
International students enrolled in MSc Marketing are offered both university-specific and government-funded scholarships in Canada, ranging from 7,500 USD to 16,500 USD. Students pursuing a Masters in Marketing in Canada can expect salaries starting from around 37,000 USD up to 78,000 USD annually. The job growth rate is expected to increase by 10% on an average in the upcoming years.
Top Colleges for Masters in Marketing in Canada
Some of the top-ranking universities for pursuing masters in marketing in Canada:
| World Rank | University Name | Annual Tuition (in USD) |
|---|---|---|
| 458 | University of Saskatchewan | 9,780 |
| 494 | York University | 57,700 |
| 521 | Concordia University | 30,300 |
| 581 | University of Guelph | 15,510 |
| Queen’s University | 9,790 |
Marketing MBA V/S MSc in Marketing in Canada
Admissions to MSc in Marketing are though lesser than Marketing MBA, yet more and more students are opting for the former course to gain in-depth knowledge in the field for the same. The following table discusses the distinction between Marketing MBA and MSc in Marketing in Canada:
| Factors | Marketing MBA | MSc in Marketing |
|---|---|---|
| Basic difference | Specialization of MBA | Full-time research-based degree |
| Duration | 1 year (after 1 year of MBA) | 2 years (if full-time) and 4 years (if part-time) |
| Focuses on | Advertising, branding, market research, global/online/digital marketing. | Designing marketing research, marketing theory, consumer behavior, research design, etc. |
| Expected starting salaries | 40,000 USD to 100,000 USD | 60,000 USD to 110,000 USD |
| Job Profiles | Brand Manager, Operations Manager, Marketing Channel Strategies, etc. | Market Analyst, Marketing Director, Marketing Manager, Sales Manager, etc. |
Masters in Marketing in Canada Admission Process
The admission process for pursuing Masters in Marketing in Canada for international students does not vary much, in comparison to domestic students. Other than the supporting documents and English language proficiency proof which are additionally required from international students.
MSc in Marketing in Canada Deadlines
International applicants are advised to apply as early as possible because only a handful of seats are available for international students in the universities in Canada. Following are some of the top universities in Canada:
| University | Deadline |
|---|---|
| University of Saskatchewan | 31 March |
| York University | 07 May |
| Concordia University | 01 March |
| University of Guelph | 01 February |
| Queen’s University | 15 Jan, 2022 |
Eligibility Criteria: MSc in Marketing in Canada
The following table shows the eligibility criteria on the basis of which international students are given admissions in MSc in Marketing in Canada:
| Eligibility Criteria | Concordia University | University of Saskatchewan | Queen’s University | University of Guelph | York University |
|---|---|---|---|---|---|
| GPA | 3.0 | 3.0 | – | 3.7 | – |
| GMAT score | 580* | 550 | Required | 600 | Not Required |
| GRE | – | Required | Required | Required | Not Required |
| UG degree duration | 4 years | 4 years | 4 years | 4 years | 3 years** |
| Avg Score in UG degree | A- average | 70% | 77% | B average | B+ average |
* GMAT may be waived, if the applicant has completed his/her undergraduate degree from a recognized Canadian University.
** 3 years of bachelor’s may be accepted if students are able to prove that they have one year of work experience.
Masters in Marketing in Canada Admission Requirements
International students are required to furnish the following admission requirements in Canada to pursue MSc in Marketing.
- How to apply for Masters in Marketing in Canada?: Students can apply via the official website of the respective university.
- Supporting Documents: The following documents are required to be submitted post-admission offer is made from the respective university. These are as follows:
- Transcripts of high school and college/university.
- Recent and Updated CV with details about work experience if any.
- At least 3 academic references, 2 from academicians. The third one can be from the one the applicant has worked under.
- Statement of Intent or Research which must include the research topics and experience in the same.
- Test Score of either GRE or GMAT is also required for admission to the MSc in Marketing in Canada.
- English Language Proficiency: The following table shows the minimum scores required for admission to the MSc in Marketing in Canada:
| Test Name | Concordia University | University of Saskatchewan | Queen’s University | University of Guelph | York University |
|---|---|---|---|---|---|
| TOEFL (iBT) | 95 | 86 | 100 | 89 | 100 |
| IELTS | 7.0 | 6.5 | 7.0 | 6.5 | 7.0 |
| CanTest | – | 4.5 | – | – | – |
| PTE | – | 63 | – | 60 | – |
| CAEL | – | 70% | – | 70% | – |
Cost of Studying MSc in Marketing in Canada
Approximately 40,000 USD is required for one year to study MSc in Marketing in Canadian Universities for international students, all expenses included. This cost of living in Canada also includes one-time payments which are not required to be paid in the second year of study.
Pre-Arrival Costs
When applying for a Masters in Marketing in Canada, the international applicants will have to spend on the given requirements to be eligible for admission.
| Expenses | Cost (in USD) |
|---|---|
| Pre-Arrival Expenses | |
| GRE Test | 205 |
| GMAT Test | 599 |
| TOEFL Test | 160-250 |
| IELTS Test | 185-190 |
| Application Fee | 75 |
| Health Insurance | 401-607 |
| Visa Application Fee | 235 |
| Post-Arrival Expenses | |
| Airfare | 1,400 |
| Hotel Accommodation | 200-800 |
| Meals | 45 (per meal in a day) |
| Travel | 25 (per day) |
| Financial Statement | 10,000 |
Cost of Living in Canada
Masters in Marketing in Canada include annual expenses like tuition fees, accommodation costs, and the cost of books and other educational supplies. The following table gives a detailed summary of the costs that will be incurred university wise:
| University Name | Living Costs (in USD) | Educational Supplies (in USD) |
|---|---|---|
| Concordia University | 7,100 | 2,000 |
| University of Saskatchewan | 5,810 | 1,520 |
| Queen’s University | 9,610 | 1,630 |
| University of Guelph | 6,290 | 950 |
| York University | 11,200 | 1,710 |
MSc in Marketing in Canada with Scholarships
Since MSc in Marketing is offered at few Canadian universities, scholarships are mostly common for both domestic and international applicants. Scholarships can range from 7,500 USD to 16,500 USD for merit-based only. The following scholarships are offered in Canada to prospective Marketing students:
- At Queen’s University, Smith School of Business offers 16,500 USD across 3 terms to students enrolled for a full-time course in MSc in Marketing in Canada.
- John Molson School of Business at Concordia University offers 7,500 USD through Montreal based national bank to MSc students every year.
- Ontario Graduate Scholarship: This is a merit-based scholarship offered to 22 international students at Ontario Universities. An amount of 11,325 USD is offered every year to students under the OGS Program.
Job Opportunities for MSc Marketing Postgraduates
According to Indeed (Canada), more than 432 job opportunities are available for both domestic and international students holding an MSc degree in Marketing.
The following table shows the expected increase in job opportunities for students with a Masters in Marketing degree:
| Post Name | Expected Growth Rate | Average Starting Salary (in USD) |
|---|---|---|
| Marketing Manager | 8% | 72,200 |
| Advertising & Promotions Manager | 6% | 36,100 |
| Sales Manager | 5% | 45,100 |
| Market Research Analyst | 20% | 78,000 |
| Marketing Manager | 14.1% | 77,100 |
| Quality Management | 9.4% | 58,300 |
Since the number of jobs will increase to an average 10% it can be assumed that more and more admissions to MSc in Marketing in Canadian Universities is expected in the upcoming admission sessions. Hence, more admissions can also be expected in Masters in Marketing in Canada for the same.
Master of Marketing
| About this course | |
|---|---|
| Duration | 12 Months |
| Level | Masters Program |
Course Description
- The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.
- The MMKG curriculum will provide students with the critical analysis and decision making skills required of marketers today.
- Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behaviour.
Fees & Expenses
| Fees components | Amount |
|---|---|
| Tuition & fees | INR 14,86,115 |
Other expenses in 1st year
| Fees components | Amount |
|---|---|
| Hostel & Meals | INR 10,50,668 |
| Insurance | INR 30,430 |
| Transportation | INR 70,224 |
| Books & materials | INR 1,31,670 |
| Personal Expenses | INR 1,75,560 |
| Supplementary Fees | INR 53,195 |
| Total | INR 15,11,747 |
Calculated at the exchange rate of 1 CAD = INR 58.52|
Entry Requirements
| Entry requirements for this course | |
|---|---|
| Class 12th | No specific cutoff mentioned |
| Bachelors | No specific cutoff mentionedAn undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic workApplicants with 3-year degrees may be considered for admission with one year of work experience |
| Exams | TOEFL : 100Minimum 23 on each dimension IELTS : 7Minimum 6.5 on each dimension |
| Additional info | Work Experience is not required, but strong internships or prior work experience is recommendedTOEFL and IELTS requirement is waived for applicants who have studied full-time at a university where the language of instruction and examination was English for at least two years |
Master of Science (MSc) in Marketing
| About this course | |
|---|---|
| Duration | 1.5-2 Years |
| Level | Masters Program |
Course Description
- The Master of Science (MSc) in Marketing is designed for those who wish to enhance their expertise in the most up-to-date marketing theories and in the tools and methods used to conduct advanced marketing research
- The program provides graduates with the skills and expertise to manage large research projects and prepares them to pursue successful careers as marketing specialists in fields such as brand management, new product development, communications, and marketing research
- Students who wish to pursue their studies at the doctoral level will find that the program provides a solid theoretical base for advanced research and consulting work
- The MSc program is a 45-credit program offered on a full-time or part-time basis
Fees & Expenses
| Fees components | Amount |
|---|---|
| Tuition & fees | INR 14,37,134 |
Other expenses in 1st year
| Fees components | Amount |
|---|---|
| Hostel & Meals | INR 5,86,663 |
| Insurance | INR 68,820 |
| Transportation | INR 24,344 |
| Compulsory Fees | INR 79,061 |
| Books and Supplies | INR 1,31,670 |
| Total | INR 8,90,558 |
Calculated at the exchange rate of 1 CAD = INR 58.52|
Entry Requirements
| Entry requirements for this course | |
|---|---|
| Class 12th | No specific cutoff mentioned |
| Bachelors | No specific cutoff mentionedBachelor’s degree with high academic standing serves as a prerequisite for the program. To be eligible for admission, applicants must have maintained at least a B average in their final two years and have obtained a Grade Point Average (GPA) of at least 3.00 on a 4.30 scale, or the equivalent, from an accredited universityApplicant must have one of the following: Bachelor’s degree — minimum 4-year program;or 3-year program plus 2-year Master’s degree; |
| Exams | TOEFL : 95With no part under 20IELTS : 7With no part under 6.5PTE : 61With no part under 53GMAT : 580 |
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