Be part of a Full-Time MBA program that helps you launch your career in Vancouver, Canada in just 16 months. Build lifelong connections with a small, 55% international cohort and gain real-world experience through a 4-month paid internship. Scholarships available.

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Gain in-demand business skills to accelerate your next career move. 94% of our international graduates leverage Canada’s 3-year post-graduation work permit to live and work in British Columbia.

“I wanted to make a career change. I knew if I invested in myself with an MBA, it would give me the mobility I was looking for to pivot successfully into a new career.” – Phil Vanlaar, Business Advisor, High Impact Firms at BDC Advisory Services

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“The Career Management Centre is a great resource and I encourage every student to take advantage of it. My current job is thanks to a connection I received through the CMC. I finally feel like I’m getting paid to do what I love. The MBA helped me to rediscover my passion.” – Rhoena Endaya, Technical Project Manager, Traction Guest

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Put your business knowledge into practice by participating in a 4-month paid work term and an international applied project.

“The MBA international applied project was one of the highlights of the program. The relationships I built with the companies, professors, alumni and my cohort allowed me to expand my understanding of the global marketplace.” – Ruby Chang, Supply Chain Manager, MEC

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STUDENT SECTION

Public relations specialization deals with maintaining a favorable image of a company.

Interactive Online MBA Public Relations program structure

2specialization
courses
4elective module
courses
6basic module
courses
0years to finish
the program

Media Communication

This course introduces students to the themes of media, culture, and communication. It examines the factors that have had an influence on the media and the influence that the media has on attitudes, values, and behaviors of individuals as well as society.

Another part of the course is dedicated to the area of PR that is presented in the course from a perspective ready to be used in their practice.

The risks associated with some of the most common errors in PR will also be tackled.

Upon completion, the students will be able to demonstrate an understanding of the media and communication theory and will be able to recognize the importance of media in the global world.

Course Content

Communication as a universal phenomenon
What is Public Relations?
Media relations
Press releases, special events, and sponsorships
Media and cultural theory

Strategic Communication in PR

The concept behind this course is to understand how journalists operate, using the psychological methodology. By understanding media working practices, goals within PR can be easily developed when used correctly. Students examine how to plan PR activities and use them with different media. They learn strategies to become a successful spokesperson and master communication and presentation skills.

Whilst adhering to the best practices, you will gain more confidence and have the ability to be able to resiliently withstand journalistic attacks. At the same time, you will find out what the strengths and weaknesses are within the media and how to manage them.

Course Content

The definition of Public Relations
PR in a different contexts (business, politics, etc.)
PR planning
Media relations (newspapers, TV, radio)
Working practices of journalists
How the media professionals think and what their priorities are
Persuasion techniques
Various forms of communication including journalists from the agency, press, radio, and television
Effectively communicating on a personal level, conducting phone meetings or e-mail communication.
The unity of content and form in the serious and tabloid media
When, where, to whom and which way to pass the information to catch the interest of the public
Off the record, or only in private?
Time and deadline
The story and its basic structure
Successful public speaking
Components of a successful speech
Advanced communication skills
Advanced presentation skills

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Immediate benefit through combination with practice – knowledge and skills that are immediately applicable in your professional life.
Online library – books and study materials included in tuition.
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Interactive Online MBA Public Relations program structure

Media Communication

Course Content

Strategic Communication in PR

Course Content

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Why study an online MBA at LIGS University?

Program Details

Tuition and Scholarships

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General Information on an Interactive Online MBA

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