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International Business and Marketing MSc
Study the latest theories, acquire specialist skills and gain practical knowledge of the relationship between business and marketing to effectively manage a variety of marketing challenges in companies of all sizes worldwide.
Winner: Best University Careers and Employability Service
Overview
On this programme you will study a wide range of topics as part of the core modules, many of which offer a global outlook to help prepare you for a career in the complex environment of an international business. As part of the course you will study areas including Human Resource Management, Critical Management, and Advertising and Communications. All core modules are designed to give you a broad understanding of the different challenges faced within an international business setting. By educating you on a wide variety of contexts and business models, you can gain the skillset needed to pursue a career in a diverse range of roles.
The course enables you to tailor your studies to your own personal and career interests, with the opportunity to choose from a selection of marketing-focused modules. All of these modules are designed to develop your skills in identifying and implementing strategic plans in specific areas of marketing.
Key features
- You will be taught by expert academics with first-hand experience of researching or working in marketing and business areas.
- During the programme you will have the opportunity to attend guest lectures from prominent industry professionals, who will help to enhance your learning through delivering their own personal experiences and knowledge.
- Part of your assessment will be to participate in a state-of-the-art, computer driven business simulation exercise, which will help you to apply many aspects of your learning and development to a real-world scenario.
- This course offers a range of relevant optional modules for you to choose from, allowing you to tailor your learning to your career aspirations, whether that includes launching your own business or helping to grow an established company.
Scholarships
At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.
Postgraduate Alumni Scholarship
Find out more about our Postgraduate Alumni Scholarship, offering up to 30% off tuition fees for DMU alumni.
DMU Global High Flyers Award
The DMU Global High Flyers Award offers students a discount of up to £1,000 towards a DMU Global opportunity (subject to terms and conditions).
DMU Sports Scholarship
Find out more about the DMU Sports Scholarships worth up to £6,000.
International Scholarships
Find out about available scholarships and country specific fee discounts for international students.
More courses like this:
Business Management and Sports MSc
International Business and Entrepreneurship MSc
International Business and Finance MSc
International Business and Human Resource Management MSc
International Business and Management MSc
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- UK
- EU/INTERNATIONAL
Institution code: D26
Programme code(s):
Sept: N1N571
Jan: N1N572
Duration: 12 months (September) or 15 Months (January)
Start date: September 2021
Location of study: Faculty of Business and Law, Hugh Aston Building
Fees and funding:
2021/22 tuition fees for UK students: £7,700
Find out more about course fees and available funding.
Find out more about additional costs and optional extras associated with this course.
Submit a study-related enquiry
Entry criteria
Entry criteria
Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.
Applications from those without formal qualifications but with significant professional experience in business or marketing will be considered individually.
English Language requirements
If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.
English language tuition is available at DMU both before and during the course, if required.
Structure and assessment
COVID-19
This year certain aspects of the university’s teaching, learning and assessment provision are being delivered through more flexible, digital methods but remain broadly equivalent to what would have been offered in a normal year. In 2021-22 we will continue to follow UK Government guidance and adopt measures to keep our students and staff safe. This may include offering some contact hours and other elements of our provision via online technology. We remain committed to excellent teaching and will support our students to progress in their studies and have the opportunity to reach their learning outcomes as part of their preparation for the future. Find out more about these measures on the Your DMU Future webpages.
Course modules
Teaching and assessment
Teaching contact hours
Course modules
- People Management and Organisation – provides you with the skills to conduct and critically analyse organisational development, including its consequences on human resources management (HRM). The relevant theoretical principles and models of change management, HRM and organisational behaviour will be considered and applied in a practical management context using case studies and real-life examples.
- Critical Management in a Global Context – provides you with a critical understanding of management and organisations in a global context. The module will be informed by critical management and organisation studies.
- Research Methods – introduces you to the basic elements of research methodology and the complete range of methods suitable for research in finance, accounting and business. It also aims to help you in defining a research topic and the production of a suitable research proposal for your dissertation.
- Managing Advertising and Communications – this module focuses on one particular area of the marketing mix. This is most frequently referred to as the promotional mix. Advertising and marketing communications is the means by which organisations communicate with their publics and target audiences at product and corporate levels. It applies to all types of organisations – fast moving consumer goods, services, industrial and business-to-business, charity and other not-for-profit organisations. The module also requires students to adopt an essentially practical stance in marketing communications problem solving and application. Students are given the opportunity to play the role of marketing communications executives in determining, producing and defending the development of campaign plans in response to marketing communications problems and briefs.
- International Marketing** – the module is designed to develop knowledge and understanding of the international marketing environment and an appreciation of what is involved in the design of global marketing programmes and the management of the global marketing process. Additionally it is designed to enable students to apply their knowledge through the analysis of case material, the oral and written presentation of a marketing report and to develop confidence in decision making and communication of ideas.
- International Strategic Management, Markets and Resources
- Marketing Theory and Practice***
Plus two options from the following*:
- Managing Customer and Client Experience
- Strategic Customer Engagement
- Consumer Culture and Behaviour
- Managing Across International Borders
Dissertation – You must undertake a dissertation, providing an invaluable opportunity to work in depth on an element international business and marketing of your choice. The dissertation topic is chosen in line with your interests and preferences.
Note: All modules are subject to change in order to keep content current.
*The running of certain modules will be subject to student demand.
**This module will no longer run from September 2021 onwards.
***This module will run from September 2021.
Facilities and features
Hugh Aston Building
You will have access to our purpose-built Hugh Aston Building, equipped with lecture theatres and classrooms, break-out spaces for group work, quiet study zones for individual work and IT labs. Wherever possible, students will be given home access to specialist software.
You’ll also have access to the building’s new £5.5 million extension called The Yard, which provides more than 22,000 square metres of extra space. This is designed to facilitate your learning experience with large and airy breakout spaces, a new Student Advice Centre, and a balcony on the top floor overlooking our beautiful campus. The Yard also features more comfortable classrooms and self-study spaces, allowing you to carry out independent study as well as group work.
Library services
On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available.
As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose.
We will support you to confidently use a huge range of learning technologies, including Blackboard, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub.
The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.
Learning zones
Our Learning Zones and The Greenhouse also provide space for group or individual work and study.
There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.
You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.
Opportunities and careers
Winner: Best University Careers and Employability Service
NUE Awards, 2021Learn more
DMU Global
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.
Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
While overseas DMU Global opportunities are not currently possible, DMU will continue to review government advice and if travel is permitted, we hope to offer a small number of extra-curricular opportunities in the summer of 2021. 
Graduate careers
Enhance your existing qualifications and career prospects with a specialist focus on marketing in an international context.
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