scope of business analytics in canada
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Scope Of Business Analytics In Canada

Last Updated on August 12, 2023 by Oluwajuwon Alvina

Business analytics is the process of analyzing past business trends and data to make better decisions about the future. To help businesses make optimal decisions, the process is analytical, objective and business-focused. For example, knowing your best customers will allow you to focus your resources on them; they are most likely to give you repeat business and have a higher lifetime value as well as being more willing to buy from you rather than from a competitor.

Business analytics helps businesses to improve their performance by enabling them to make better decisions based on relevant data. The data used in analytics can be sourced from anywhere within an organization and may be structured or unstructured in nature. In addition to helping businesses improve their performance, it also allows them to gain insight into customer behavior which helps them understand what drives customer loyalty.

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Business Analytics in Canada Overview

A diploma is an internationally recognized document and academic achievement that indicates proficiency in a given field or area of study. Considerable variation among diploma programs should be expected in regards to content, duration and cost.
Business management programs teach students the basic aspects of corporate leadership and human resources. Students are usually taught how to effectively assemble teams, facilitate cooperation, and implement supervisory policies in great detail.

Masters in Business Analytics in Canada is a one-two year program available as MBAN (masters in business analytics) and an MBA with a specialization in business analytics. The average tuition fee for pursuing MS in Business Analytics in Canadian Colleges is around 20,000 to 50,000 USD.

Masters in business analytics courses intersect technology and business, providing analytical insights that help in achieving business goals. Business Analytics courses in Canada open a wide range of job opportunities for its graduates. A postgraduate in business analytics from Canada can earn around 70,000 to 100,00 USD/year.

What Exactly Is Business Analytics

Business analytics or BA alludes to the collection of methods and techniques which are used by an organization to measure the accomplishments. Business analytics includes the statistical methods which can be applied to a particular project, a process or a product. Business analytics or BA can successfully be used to make an evaluation of an entire company.

The Business analytics in any organization is performed to efficiently identify the gaps and weaknesses which are there in already existing processes and further highlights important data that might be beneficial in helping an organization to prepare itself for challenges and growth that will arise in future. The demand by companies/ organizations for great business analytics has sparked the setting up of the business analytics software and also the enterprise platforms that excavate an organization’s data so as to automize some measures and further successfully pick out the important perceptions.

The business analytics can be broadly divided into two major types: descriptive and predictive. Descriptive Analytics enable organizations to understand their customers better by looking at historical data, whereas predictive analytics use historical data to predict future behavior of a target audience.

Does Business Analytics Have Scope

The scope in the area of business analytics is ever growing and is improving it enhance mainstream as businesses of all sizes and analytics skill levels get into the big data game. Exploring business analytics requires the proper focus, best technology, right people, clean culture and best management promise.

What are the qualities of a business analyst

A business analyst has to possess quality of anticipation, assumption, analytical view of statistical data from the historical records, business at macro level and at micro level. The analyst is expected to be a specialist in a specific business and has to possess vast knowledge of industry trends and changes.

The candidate should understand the multi-cultural society, especially of Canada. Where a new immigrant faces many hurdles to understand the local laws and culture of the land. Also provide technology based solutions for improvising the processes systems.

A business analyst is a bridge between the IT services and the actual business and also internal departments and the external stakeholders.

Tips on how to become a business analyst in canada       

1. The Internship & Startup job path

Scope Of Business Analytics In Canada –

Internship helps you bridge the gap between the educational and professional world. They are a great way towards easing your entry into the Canadian BA job market. An internship provides practical skills, workplace experience and greater knowledge of the industry.

Startups need smart people who are ready to tackle a variety of problems and are willing to walk the extra mile. Most startups are small, and it may only take an email or LinkedIn message to get connected to a decision-maker. Working at a startup will give you the required experience while also teaching you the nuances of the job. A startup job can prove to be a great stepping stone in securing your dream BA job in Canada.

2. The Volunteering, Networking & Knowledge gathering path

  • Volunteering helps in keeping you engaged, connecting you to members of your professional network and providing an opportunity for you to get access to job opportunities. 
  • Be part of the various online BA forums and groups in Canada. Participating in the events in these forums and conferences will help in gathering knowledge about business analysis. It can also help you make connections with potential employers. If you ask most experts, they will agree that only about 30% of all new jobs are ever advertised. Based on this stat it is even more important to grow your professional network through volunteering, attending events and joining your local Chapter.
  • Look for a local IIBA/BA chapters in your area and become a member. Volunteering in these chapters will help those looking for opportunities to connect with other professionals and make a difference while waiting for their ideal job. IIBA is headquartered in Toronto, and Canada has thus been the biggest certification taker in the world for the IIBA certifications.

IIBA® presently has 12 chapters in Canada, some of them being located in

  • Toronto
  • Vancouver
  • Calgary
  • Ottawa- Outaouais
  • Quebec City
  • Montreal
  • Waterloo-Wellington
  • Winnipeg
  • Saskatchewan
  • Greater Victoria
  • Halifax
  • Edmonton

3. The Certification path

To be a preferred BA and to increase your chances of success, earning a business analyst certification is important. Certification can improve overall performance, remove uncertainty and widen market opportunities. Organizations also recognize individuals for the hard work and commitment which the candidate has put into studying and clearing the certification exam.

For freshers looking for a job in Canada, getting an ECBA certification from IIBA is a sure path to success. ECBA not only gives a rock-solid foundation for getting into the BA profession also helps with global certification.

Since freshers have a layman’s experience with BA, it is strongly recommended to undergo proper training from a seasoned BA coach. This will help increase the chances of passing in the very first attempt and in the shortest possible time.

master of business analytics canada

1. UBC Sauder School of Business

Demand of Business Analysts in Canada

UBC offers a progressive 12-month program for future aspirants, and the four-month-long Analytics Consulting Internship allows consultation on different kinds of analytics challenges that are faced by various companies and non-profit organizations.

The course expanding through the span of a year provides the quantitative backdrop for the highly sought after analytical skills. After the completion of the course, the graduates will be able to apply their knowledge and expertise in addressing various challenges that are rampant in today’s business world. Each candidate will have to complete 35 credits in courses like data handling, decision, and data analytics.

All students will participate in a 4-month internship and gain real-world experience and hands-on business skills with leading organizations.

The program starts in August every year. The first-round deadline is usually October end and the final deadline is around mid-March.

Fee structure: For Canadian students, the fee for Business Analytics Master’s Program is $40, 326 while for International students, the same is $55,703.

Eligibility criteria: Bachelor’s degree from any university (with a B+ average – appx. 78%) or +2 level as applicable.

2. Queen’s Smith School of Business

The Master of Management Analytics at Queen’s University is also a 12-month program, which consists of evening and weekend classes.

Fees Structure: CAD $72,500 – 74,500 (International Students)

Eligibility criteria: Relevant undergraduate degree from affiliated universities along with work experience, GMAT score of minimum 650, and a demonstration of English proficiency for candidates without English as their first language.

3. Toronto Rotman School of Management

Toronto offers a 9-month (one academic year) Master of Management Analytics. The program involves developing a precise understanding of the factors influencing managerial decisions, and designing data and analytical solutions to support these decisions.

While obtaining professional certification is not a program requirement, you will be supported and encouraged to write professional certification exams for organizations such as SAS.

The program also provides an opportunity to gain in-depth experience through a real-life managerial problem.

The program starts in August (Fall intake only) and the first-round application deadline is in Mid-November.

Fees: CAD $64,580 (international students)


  • 4-year undergraduate degree (minimum 75%)
  • Proficiency in Calculus, Linear Algebra, and Statistics or Econometrics
  • Proficiency in Computer Programming
  • 7.0 in IELTS (minimum 6.5 in each section) or 100 in TOEFL (minimum 22 in each section)

4. York Schulich School of Business

The first of its kind in Canada, the Schulich Master of Business Analytics (MBAN) is a 12-month full-time program, designed to give you the tools and techniques to become an expert in this evolving, high-demand field.

The capstone of the program is an Analytics Consulting Project in which students will spend two terms working with real data in service to the community.

All Schulich MBAN students are awarded the much-coveted SAS™ (Statistical Analysis Software) certification upon completion of the program.

As part of your MBAN career services, you will also have access to the Career Development Centre (CDC) and online access to year-round job postings, career tools as well as corporate information sessions and CDC run events.

Additionally, you will also be assigned a Dedicated Professional MBAN Career Coach. The Career Coach works closely with MBAN students and alumni on career strategies, as well as developing and delivering customized career workshops and events emphasizing Personal Branding, Cultural Intelligence, Job Search Strategy, Career Decision Making, and Career Advancement.

The program starts in May and application deadlines are August (Round 1), October (Round 2), November (Round 3), and Mid-February (final deadline).

Fees: Appx. CAD $76,000 (for International Students)

Eligibility Criteria: 

  1. A four-year undergraduate degree from a recognized post-secondary institution with a minimum B+ average (78 – 80%) in the last two full years (or equivalent) of academic work.
  2. A strong quantitative background demonstrated by course work in statistics, math, economics and research methods during undergraduate studies.
  3. 650 – 680 in Graduate Management Admission Test (GMAT) or 310 – 320 in Graduate Record Examination (GRE)
  4. 7.0 in IELTS or 100 in TOEFL iBT

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