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Scholarships, prizes and awards

The Ehrenberg Scholarship

Theย Ehrenberg Scholarshipย is awarded annually to a promising student with an ATAR of 95+ enrolled in one of the School of Marketingย undergraduate degrees.

As well as a year of paid fees, recipients have the opportunity to apply for a part-time Research Assistant position at theย Ehrenberg-Bass Institute, one of the world’s leading centres for research in marketing.

The 2001ย Ehrenberg Scholar, Ryan Manuel, became the first student from UniSA to be awarded a Rhodes Scholarship.

 

Vacation research scholarships

Theย Ehrenberg-Bass Instituteย offers vacation research scholarships to high performing students. Successful applicants are paired with one or two researchers from theย Ehrenberg-Bass Instituteย who will guide them in a specialised research project.

The program runs for around eight weeks over the summer break. Vacation scholars are provided with a computer, training in data analysis and the opportunity to interact with Institute staff and other vacation scholars. They also receive $300 per week for the duration of the project.

Some past research topics have included:

  • Branding: Exploring the power of distinctive brand elements.
  • Advertising in gaming: What do gamers do?
  • Loyalty: Has brand loyalty really declined?
  • Media: How do people consume media during mealtimes?

 

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