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Course overview
This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner or to harness the power of marketing as part of a broader business management or entrepreneurial role.
There will be a continuous practical emphasis as you apply the academic theory throughout your studies, with regular live case studies, hands-on skills training, live consultancy projects, valuable work placement opportunities, and the chance to launch your own business.
Building on a core of marketing and management modules in Stage 1, you can then strike your own balance between the two disciplines by choosing from modules such as consumer behaviour, product development and business information systems.
Download information about this course as a PDF
COVID-19
Please rest assured we make all reasonable efforts to provide you with the courses, services and facilities described. However, it may be necessary to make changes due to significant disruption, for example in response to COVID-19.
See our terms and conditions for more information
View our Frequently Asked Questions
Quality and ranking
- top 10 in the UK – The Complete University Guide 2021
- top 175 – Business and Economics category – Times Higher Education World University Rankings by Subject 2020
- ranked in the UK top 10 with a 90% overall student satisfaction score (Business Studies Category) – The National Student Survey 2019
TEACHING EXCELLENCE
A ringing endorsement of Newcastle University’s long tradition of excellence in teaching.
Professional accreditation
This degree is accredited by the Chartered Institute of Marketing (CIM). It is also accredited by the Institute of Data and Marketing (IDM) allowing you to gain a professionally recognised qualification.
All professional accreditations are reviewed regularly by their professional body.
Modules and learning
Modules
The information below is intended to provide an example of what you will study.
Most degrees are divided into stages. Each stage lasts for one academic year, and you’ll complete modules totalling 120 credits by the end of each stage.
Our teaching is informed by research. Course content may change periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.
FEATURED MODULE
Learn about cutting-edge digital marketing approaches. This includes social media campaigns and the use of data-driven analytics in theory and practice.
Optional module availability
Student demand for optional modules may affect availability.
Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.
To find out more please see our terms and conditions.Stage 1Stage 2Stage 3
You will take a series of core modules designed to give you a thorough grounding in the interlinked principles of marketing, marketing channels, business management and growth.
You will also receive practical training in the use of quantitative data analysis techniques.
Modules
How you’ll learn
- Teaching Time
- Independent Study
1981Learning methods used over the year (estimated % of time)
How you’ll be assessed
- Written Exams
- Practical Exams
- Coursework
43848Assessment methods used over the year (estimated % of time)
Teaching and assessment
Teaching methods
You will be taught through lectures, seminars, hackathons and webinars, often enhanced with innovative technology that allows you to participate in instant anonymous polls and comprehension tests.
You will also benefit from our investment in specialist simulation software, which brings your learning to life by putting you in charge of a virtual company.
Assessment methods
You’ll be assessed through a combination of:
Dissertation or research project
Essays
Examinations – practical or online
Portfolio submission
Presentations- Projects
Skills and experience
Practical skills
You will receive training in professional skills such as questionnaire design, sampling methods, hypothesis testing, and forecasting.
Through a variety of optional modules, you may also go on client field trips or be trained to design a business analytics system, use statistical software, make a business pitch, or learn business Spanish.
Business skills
You will get opportunities to work on live case studies, and can choose to participate in a business start-up in Stage 2, and complete a live consultancy project in Stage 3.
You can also spend a year studying abroad at one of our partner universities to enhance your global perspective, setting you apart from other graduates.
Research skills
In stages 1 and 2, you will take core modules on the quantitative and qualitative research methods required for collecting, analysing, writing proposals and visualising marketing and business management data, and have the option to study other analytical and statistical methods.
In Stage 3, you can conduct your own research to produce a dissertation, or as part of a marketing or management consultancy project for a live client.
Opportunities
Study abroad
Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.
You can choose to spend up to a year studying at a partner institution overseas.
If you choose to study abroad, it will extend your degree by a year.
Find out more about study abroad
Work placement
Get career ready with a work placement and leave as a confident professional in your field. You can apply to spend 9 to 12 months working in any organisation in the world, and receive University support from our dedicated team to secure your dream placement. Work placements take place between stages 2 and 3.
You’ll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.
If you choose to take a work placement, it will extend your degree by a year. A work placement is not available if you’re spending a year studying abroad. Placements are subject to availability.
Find out more about work placements
Facilities and environment
Facilities
This degree is run by our triple-accredited (AACSB, EQUIS, AMBA) Newcastle University Business School, based in our state-of-the-art building within the Newcastle Helix development – Newcastle’s emerging business district.
You’ll benefit from a world-class business education and leave as a socially responsible graduate, ready to challenge conventional business thinking.
Find out more about Newcastle University Business School and our facilities
Support
Each degree offers you a stimulating curriculum and a supportive teaching and learning environment.
You will have an academic member of staff as a personal tutor throughout your degree. They can help with academic and personal issues.
Peer mentors will help you in your first year. They are fellow students who can help you settle in and answer any questions you have.
Your future
Our Marketing and Management degree prepares you for a variety of careers in business – as a professional marketer, manager or entrepreneur. It also qualifies you for exemptions from the Chartered Institute of Marketing and the Institute of Digital Marketing.
86% of our Marketing and Management graduates were in work or further study within six months of graduating*.
Our recent graduates have progressed to positions such as district manager, customer strategy consultant, digital marketing executive, and product development and marketing specialist for employers such as Abercrombie & Fitch, Accenture, Amazon, HSBC and Mercedes-Benz.
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17
Join a network of successful graduates
Graduates of Newcastle University Business School are highly sought after upon graduating. 95% of Newcastle Business School graduates were in work or further study within six months of graduating and the average salary was £25,253*.
Students studying at Newcastle Business School have also progressed to careers in:
- systems analyst
- construction manager
- UX researcher
Our graduates have gone on to succeed in globally recognised companies, including:
- Brewin Dolphin
- Wm Morrison Supermarkets
- Michael Page International Recruitment
- Barclays Bank
- Ernst & Young
- Mercedes-Benz UK
- Vodafone UK
- Amazon
- KPMG
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education Survey 2016/17
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