collageTop Free Digital Marketing Courses and Certifications from Google
Google is offering its best digital marketing courses and certifications for free on its learning portals; Google Digital Unlocked and Skillshop. You can get enrolled in these courses online and have access to the tutorials and online classes. These digital marketing courses would help you to utilize your learning in real business scenarios.
These digital marketing courses take a deep dive into various digital marketing strategies including Search Engine Optimization, use of search ads, analyzing website traffic, etc., and will help to implement them in alignment with your business goals.
Let’s get started.
Top Digital Marketing Courses from Google
Fundamentals of digital marketing
It is the free Interactive, Advertising Bureau-accredited, digital marketing course from Google. The course includes practical exercises and real-world examples to help you turn knowledge into action.
Course Details
Modules: 26
Duration – 40 hours
Skill Level – Beginner
Course Content
- Building your online presence
- Marketing your online presence
- Websites and your business goals
- The benefits of an online strategy
- Understanding customer behaviour
- SEO & SEM strategies
- Social media & display advertising
- Content marketing
- Web analytics
- International Marketing
Get a business online
You will learn what it takes to start and run a successful business online.
Course Details
Modules – 7
Duration – 3 hours
Skill Level – Beginner
Course Content
- The online opportunity
- Building & Marketing your online presence
- Taking a business online
- Understanding customer behaviour
- Using e-commerce to sell
- Build your web presence
- Get noticed locally
How to enhance and protect your online campaign
You will learn how to make the most out of your digital presence. With this course, you will learn how to send out the right message to the right audience. Also, learn how to measure and maintain a successful and safe campaign. The course is offered in bite-size video tutorials.
Course Details
Modules – 12
Duration – 7 hours
Skill Level – Beginner
Course Content
- Search engine basics
- Intro to SEO strategies
- Improve your search campaigns
- Making your web pages search friendly
- Discover the possibilities of mobile
- Get noticed with social media
- Make the most of video
- Get started with analytics and explore the insights
- Improve your online business security
Google Analytics for Beginners
With the help of this course, new users can learn about creating an account, implementing tracking code, and setting up data filters. It will also help you to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Learn how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
Course Content
1: Introducing Google Analytics
2: The Google Analytics Interface
3: Basic Reports
4: Basic Campaign and Conversion Tracking
Advanced Google Analytics
You will learn how the data is collected and processed into readable reports. Learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data specific to your business.
Being an advanced course, you will learn more sophisticated analysis techniques using segmentation, channel reports, audience reports, custom reports, and marketing strategies.
Course Content
1: Data Collection and Processing
2: Setting Up Data Collection and Configuration
3: Advanced Analysis Tools and Techniques
4: Advanced Marketing Tools
Google Ads Display Certification
This course is available on SkillShop. With this course, you can validate your expertise using Google Display to get the most out of your display advertising investment. You will be able to develop effective Display strategies and campaigns to achieve specific marketing goals.
Course Details
Duration – 2.6 hours
Skill Level – Beginner
Course Content
- Prepare for the certification (Optional) – Includes knowledge assessment
- Study Google Ads Display (Optional) – Includes Google Ads Display Assessment
- Pass the assessment and earn a certification (Complete Required)
Google Ads Search Certification
Learn how to build and optimize Google Search campaigns. You will also learn to leverage automated solutions like Smart Bidding and Audience Solutions. This will help in boosting campaign performance for specific marketing objectives.
Course Details
Duration – 2.6 hours
Skill Level – Beginner
Course Content
- Prepare for the certification (Optional) – Includes knowledge assessment
- Study Google Ads Search (Optional) – Includes Google Ads Search Assessment
- Pass the assessment and earn a certification (Complete Required)
Google Ads Apps Certification
Gain expertise over creating Google App campaigns and deliver maximum business impact. The certification will cover the fundamentals of campaign creation and advanced optimization strategies.
Course Details
Duration – 2.8 hours
Skill Level – Beginner
Course Content
- Prepare for the certification (Optional)
- Pass the assessment and earn a certification Complete Required
- Google Ads Apps Assessment 1.3 h Required
- Grow Your Business with App Campaigns (Optional)
- Set App Campaigns Up for Success (Optional)
- Elevate Your App Campaign (Optional)
- Drive Growth Beyond App Campaigns (Optional)
Google Ads – Measurement Certification
Learn how to measure and optimize digital ad performance using Google’s measurement solutions. It enables the users to turn key insights into action to improve Google Ads performance and make an impact on their business.
Course Details
Duration – 4.7 hours
Skill Level – Beginner
Course Content
- Prepare for the certification (Optional)
- Pass the assessment and earn a certification Complete Required
- Achieve your goals (Optional)
- Measure what matters (Optional)
- Expand your strategy (Optional)
Get Started With Campaign Manager
Gain expertise over the basics of Campaign Manager and learn how to create, measure, and optimize campaigns to meet your business goals. Learn how to use targeting features to reach specific audiences and track campaign performance.
Course Details
Modules – 12
Duration – 7 hours
Skill Level – Beginner
Course Content
- Campaign Manager Basics
- Meet Google Marketing Platform and Campaign Manager
- Plan Your Campaign
- Execute Your Campaign
- Use Reporting and Verification
Drive Advertising Revenue with Google Ad Manager
Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager.
Course Details
Duration – 5 hours
Skill Level – Beginner
Course Content
- Meet Google Ad Manager
- Manage Settings with the Admin Tab
- Build Inventory and Ad Units
- Boost Your Active View Score in Ad Manager
- Deliver Ads Using Google Ad Manager
- Optimize Creatives with Ad Manager
- Forecast Your Inventory Using Ad Manager
- Create Reports in Google Ad Manager
- Explore Programmatic Capabilities in Google Ad Manager
- Manage Ads with Rules and Protections
- Review and Manage Ads in Google Ad Manager
Promote a business with content
This holistic course will help you grasp how, videos, social media, and content marketing can be used to draw customers.
Course Details
Modules – 4
Duration – 3 hours
Skill Level – Beginner
Course Content
- Social media basics
- Setting your goals for social media
- Your long-term social media plan
- Advertising on social media
- Creating video content within your budget
- Measuring video performance
- Intro to content marketing
- Writing for online audiences
- Measuring your success in social media marketing
Promote a business with online advertising
Learn how to create a marketing strategy and find out how you can attract the right audience through the fundamentals of email marketing along with video and display ads.
Course details
Modules – 5
Duration – 3 hours
Skill Level – Beginner
Course Content
- Making display ads meet your goals
- Email marketing basics
- Managing successful email marketing campaigns
- Search advertising vs. display advertising
- Introduction to search engine marketing (SEM)
- Get the most from your keywords
Make sure customers find you online
Learn about improving search engine performance along with online advertising best practices.
Course details
Modules – 4
Duration – 3 hours
Skill Level – Beginner
Course Content
- Search engine basics
- Organic search explained
- Cross borders with SEO
- Intro to search engine optimisation
- The importance of an SEO plan
- Setting realistic SEO goals
- Using digital to advertise locally
Connect with customers over mobile
This free digital marketing course from Google will teach how any online business can grow with more customers who use mobiles.
Course details
Modules – 2
Duration – 1 hour
Skill Level – Beginner
Course content
- Introduction for advertising on mobile
- Search campaigns for mobile
- Display campaigns for mobile
- Social media campaigns for mobile
- Video for mobile
- Understanding mobile web and mobile apps
Expand a business to other countries
Find out how a business can extend to different markets around the world and draw new customers.
Course details
Modules – 1
Duration – 1
Skill Level – Beginner
Course content
- Introduction to international marketing and export
- Validating your new market
- Being understood abroad
- Advertise across borders
- The support systems you will need
- Helping customers abroad buy your products
- Delivering to customers across the globe
Understand customers needs and online behaviours
Learn about the basics of web analytics that can show if a business is performing well through customers’ online behaviours.
Course details
Modules – 3
Duration – 1 hour
Skill Level – Beginner
Course content
- Tracking specific goals with web analytics
- Web analytics and organic search
- Tools to measure SEM
- Using data to understand audiences
- Managing numbers using spreadsheets
Top Digital Marketing Career FAQs
- How can I pursue a career in Digital Marketing?
Ans. You must develop skills related to your area of interest. Get enrolled in any of the online certification programs in digital marketing on Naukri Learning. These courses will provide you with both fundamental and advanced concepts of digital marketing, including SEO, PPC, content marketing, conversation optimization, and much more.
- How to become a digital marketing professional?
Ans. Digital Marketing is a broad field that includes various specializations such as SEO, social media, web analytics, PPC, affiliate marketing, etc. Depending on your interest, you can specialize in any of these areas. Take up an online certification that suits your job profile as well as your career aspirations.
- What is the average salary of a digital marketing professional?
Ans. The average salary of a digital marketing professional is around Rs. 6.4 LPA (as per Ambitionbox).
Frequently Asked Questions About Online Digital Marketing Courses
What are the Most Popular Digital Marketing Courses?
- Social Media: Billions of individuals around the world use social media platforms such as Facebook, YouTube, Instagram and Twitter on a daily basis. Learn how to leverage these platforms and others to manage effective digital marketing campaigns, increase sales and meet your targets. Wondering where to start? Check out Alison’s popular Social Media Strategies for Small Businesses course.
- Email Marketing: Email marketing remains one of the most effective methods of engaging and building relationships with an organization’s customer base. Learn how to create content that captures attention, generates interest and converts leads to sales with Alison’s popular Copywriting for Conversions: How to Write Persuasive Content.
- Google Analytics: Discover what users are doing when visiting your website and apply that analysis to creating more effective digital marketing techniques. Alison’s popular Understanding Data Analysis and Reports in Google Analytics provides an overview of powerful data analysis tools that can help improve your website’s performance.
- Google Ads: Google accounts for over 85 percent of online search engine traffic. Learn how to optimize Google Ad campaigns to drive consistent, profitable traffic to your website with our popular and comprehensive Diploma in Google Ads course.
Which Online Course is Best for Digital Marketing?
Alison offers free online digital marketing courses for individuals at all knowledge and skill levels. Whether you are an entrepreneur looking to grow your online presence, an entry-level employee hoping to round out your resume or an experienced digital marketing professional seeking to stay up-to-date on key industry developments, we have a digital marketing course for you.
Just starting out? Fundamentals of Marketing Your Business Online can help you learn how to develop and implement an effective online marketing strategy. Check out the Diploma in Web Business Development and Marketing course for more extensive study of effective website and marketing techniques. Or level-up your modern management and research skills with our Diploma in Marketing Management.
Can I Take a Digital Marketing Course Online for Free?
All of Alison’s online digital marketing courses are absolutely free. Enroll today to gain full access to dozens of digital marketing courses, most of which include both an instructional and an assessment component. Upon completion, you will have the option to download an official certificate or diploma as proof of your achievement, depending upon the course or learning path you choose.
Are Online Digital Marketing Courses Worth It?
Alison’s free online digital marketing courses are absolutely worth it! In today’s digital world, technology facilitates almost everything we do in our personal and professional lives. Being able to effectively engage with your customers via the internet is a vital skill set that can be applied across industries and across borders.
Alison’s web-based delivery system means that you can explore dozens of free online courses from a place and at a pace that is convenient for you. Enhance your digital marketing knowledge and skills and help grow your online presence. Get started today!
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