collageAbout MBA in Digital Marketing
MBA in Digital Marketing is a 2-year postgraduate course that deals with the promotion and branding of the products, services or a brand through the digital or electronic medium. It is a new-age course that builds on the principles of traditional marketing in order to import and apply them to the digital domain. Digital marketing has become an essential requirement of today’s world as using digital platforms as the preferred medium of advertisement is being chosen not only by new companies but well-established organizations as well.
In such an age, an MBA in Digital Marketing course equips a student with the skills and knowledge necessary to form successful digital marketing strategies. The course is especially interesting because it not only grooms the creative skills of a student but also provides them with the technical know-how of digital platforms to effectively target customers and market the products and services of a business.
Students who have completed an MBA in digital marketing course are coveted by many major organizations across the globe. Graduates of this course can help businesses in formulating digital marketing strategies and enable them to effectively reach out to their target group of customers.
Highlights of MBA in Digital Marketing
| Full Name | Master of Business Administration in Digital Marketing |
| Stream | Management |
| Level | Postgraduate |
| Duration | 2 years |
| Exam Type | Semester-Wise |
| Eligibility | Graduation in any stream |
| Admission Process | Entrance Exam + GD + PI |
| Average Course Fee | Rs. 4 – 6 lakhs |
| Average Starting Salary | Rs. 5 – 6 LPA |
| Top Recruiting Areas | Private Organizations, Service Aggregators, E-Commerce Companies, Online Service Providers, Educational Institutions, Online Course Providers etc. |
MBA in Digital Marketing Eligibility Criteria
Candidates seeking admission to MBA in Digital Marketing must first ensure that they satisfy all of the eligibility criteria. The exact eligibility criteria for admission is specified by colleges but generally, the criteria are as provided below.
- The candidate must have completed their graduation (bachelor’s degree course) from a recognized university/institute.
- The candidate must have received at least 45% aggregate marks in the qualifying course.
- Candidates from any stream of undergraduate education are eligible to apply for this course.
- Some colleges may also require candidates to have studied English as a subject in school or graduation.
MBA in Digital Marketing Admission Process
Candidates interested in taking admission to the course can get an idea of the admission process by referring to the information given below.
- Admission to the MBA in digital marketing course is mostly based on entrance exams.
- Candidates must sit for the entrance exams and achieve qualifying marks in the entrance exam.
- Those who have received the qualifying marks are then shortlisted for admission by various colleges that they have applied for. The shortlisting is based on the cut-off marks specified by the college.
- Shortlisted candidates then have to go through the selection process of the college. This may include a written test, GD and PI.
- Final selection is done on the basis of the overall performance and portfolio of the candidate.
- There are some colleges that offer direct admission on private seats on the basis of merit in class 12th.
MBA in Digital Marketing Syllabus
First Year
| Business Research Management | MS Excel |
| Marketing Basics | Marketing Management |
| Decisions Science | Accounting for Business Decisions |
| Organizational Behaviour | Enterprise Analysis |
| Operations Management | Human Resource Management |
Second Year
| Digital Marketing | Mobile Marketing |
| Digital Branding | E-Mail Marketing |
| Strategic Management | E-Commerce |
| Social Media Marketing | Web Analytics |
| Content Marketing | Sear Engine Markering |
Top Management Colleges
Indian Institute of Management Ahmedabad , Ahmedabad
Indian Institute of Management , Bangalore
Indian Institute of Management , Kolkata
Indian School of Business , Hyderabad
Indian Institute of Management , Lucknow
Xavier Labour Relations Institute , Jamshedpur
Faculty of Management Studies , Delhi
Indian Institute of Management , Kozhikode
Jamnalal Bajaj Institute of Management Studies , Mumbai
Shailesh J Mehta School of Management , Mumbai
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MBA in Digital Marketing Career Options and Job Prospects
MBA in digital marketing is a relatively newer discipline of the MBA course. There is an existing healthy market for postgraduates in digital marketing and there is a good scope for development and growth as well. The digital platform is already a preferred platform that is being used for branding and selling of products and services by many brands. However, the fierce competition in this sector requires companies to hire professionals that can navigate through the digital maze and bridge the gap between their products and their target consumers.
Thus, MBA in digital marketing is a good degree that will not only open up opportunities in the current market but professionals in this field can stay hopeful for an increase in career opportunities. Plus, this is a field in which professionals can add new skills to their domain in order to accelerate their growth and salary increase. The field of digital marketing is evolving at a rapid pace and presents new and interesting career opportunities to budding candidates. Some of the top areas of recruitment after an MBA in digital marketing are given below.
- E-Commerce Companies
- Financial Service Providers
- Service Aggregators
- Online Delivery Companies
- Educational Institutions / Course-Providers
- Digital Marketing Consulting Firms etc.
Some of the top job positions after MBA in digital marketing include the following.
- Digital Marketing Manager
- Advertising Manager
- Brand Manager
- Market Research Analyst
- Content Marketer etc.
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