Michigan State University Broad College Of Business Ranking

Last Updated on January 15, 2023 by Team College Learners

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About Eli Broad College Of Business Requirements

The Eli Broad Graduate School of Management at Michigan State University (Broad) offers these departments and concentrations: accounting, consulting, entrepreneurship, finance, general management, hotel administration, human resources management, international business, leadership, marketing, management information systems, production/operations management, organizational behavior, supply chain management/logistics, and quantitative analysis/statistics and operations research. Its tuition is full-time: $33,098 per year (in-state); full-time: $52,458 per year (out-of-state); executive: $80,000 total program (in-state); and executive: $80,000 total program (out-of-state). At graduation, 72.30 percent of graduates of the full-time program are employed.

Broad maintains Top 25 undergraduate ranking; No. 1 for 10 years in supply  chain – Eli Broad College of Business | Michigan State University

The Eli Broad Graduate School of Management at Michigan State University is not far from the automotive hub of Detroit, so it is not surprising that several Broad alumni have advanced to executive roles at Ford, General Motors and Fiat Chrysler.

But the Broad Graduate School of Management prepares students for a range of industries, with full-time MBA concentrations in marketing, finance, human resource management and supply chain management. MBA students can also enroll in dual-degree programs that allow them to earn a law degree from the Michigan State University College of Law or a medical degree from MSU’s College of Osteopathic Medicine.

Professionals with work experience can complete an executive MBA by taking classes mainly on weekends. Broad also offers graduate degrees in accounting, market research, supply chain management and other subjects.

Broad’s students can gain exposure to global enterprise through a study abroad program, or hone their real-world business skills in one of the school’s experiential learning laboratories. The school’s laboratories include the Team Effectiveness Laboratory, the Financial Analysis Laboratory and the IBM On-Demand Supply Chain Laboratory, where students experiment with the key relationships in a supply chain. MBA students who are interested in investment management can use Broad’s program to prepare for the Chartered Financial Analyst exams, as the school is a partner of the CFA Institute.

Outside of classrooms and labs, students at the Eli Broad Graduate School of Management can join organizations such as the Broad Consulting Club and the Multicultural MBA Association, or ride the miles of bike paths traversing the 5,200-acre campus in East Lansing. Broad’s notable alumni include Craige L. Stout, CEO and managing director of Stout Risius Ross, a financial advisory firm; Bob Chapek, chairman of Walt Disney Parks and Resorts; and the late Robert Stempel, a former CEO at General Motors who helped develop the catalytic converter.

globalEDGE Blog: Michigan State University's Broad College of Business  Recognized as an International Business Leader by the U.S. Department of  Education >> globalEDGE: Your source for Global Business Knowledge

Position Summary
The Department of Marketing in the Broad College of Business at Michigan State University is seeking to hire an established senior faculty. Strong candidates will also be considered for the endowed chair, Eli Broad University Professor of Business, in addition to the rank of Full Professor of Marketing. Applicants should possess a Ph.D. in a relevant area of scholarship and should have a professional record consistent with an appointment to Full Professor with tenure at Michigan State University. Salary and benefits are very competitive.

The Marketing Programs at Michigan State University have received numerous accolades in recent years (see marketing.broad.msu.edu for some of these rankings). For example, MSU’s Department of Marketing is #12 in the world for research impact, with the full professors ranked #7 worldwide. Our Master’s degree in Marketing Research (MSMR) is ranked #1 and our undergraduate program is ranked 21st in the nation. Our international business program, housed in the Department of Marketing, has been among the elite in the world in both education and research impact for some thirty years, and the Broad College is in the process of implementing a “global mindset” curriculum for all undergraduates.

We offer a range of programs – a Ph.D. in Marketing, Executive and Full-Time MBAs, MS in Marketing Research (offered both face to face and online), online certificate programs, a large undergraduate program as well as extensive executive education programs. Strategically, the department has set a focus on providing research leadership worldwide in four areas – Marketing Strategy, International Marketing, Product and Brand Management, and Relationship Marketing and Sales. Successful candidates should be an established global brand in one of these four areas. Preferably, the candidate would also be able to contribute to leading PhD seminars on quantitative/methodological topics and contribute to the PhD program.

Poets&Quants - Michigan State University's Eli Broad College of Business

We hope to have sparked your interest and would very much welcome your application. Also, we will be happy to answer any questions that you may have. Contact Roger Calantone ([email protected]) or Doug Hughes ([email protected]) for an informal discussion about the position and/or additional information. Submit materials through the MSU Jobs website: careers.msu.edu. To be eligible for full consideration, all application materials should be received by March 31, 2019, but the position will remain open until filled.

Michigan State University is an Equal Opportunity/Affirmative Action Institution. Applications from women, veterans, individuals with disabilities and people from diverse racial, ethnic, and cultural backgrounds are encouraged. Persons with disabilities have the right to request and receive reasonable accommodation.

Michigan State University

Founded in 1855, Michigan State University (msu.edu) has always been an innovator in research, teaching, and application of knowledge. In 1863, Michigan State was designated the beneficiary of the Morrill Land- Grant Colleges Act endowment, becoming the pioneer land-grant college in the United States and serving as a prototype for future institutions. From these origins, Michigan State has evolved into a comprehensive, global, world class university with a full spectrum of programs and attracting a diverse set of gifted professors, staff members, and students. The University has been an elected member of the Association of American Universities since 1964.

Michigan State enrolls approximately 51,000 students, including 11,300 graduate and professional College students, and it employs more than 11,600 faculty and staff members. The University offers more than 200 programs of study at the bachelor, masters and doctoral levels. MSU is guided by “Bolder by Design” (bolderbydesign.msu.edu) as a “shared strategic framework that aligns our efforts across Michigan State University and around the globe, harnessing the power of working together to achieve our highest aspirations and to fuel the creation of better outcomes and growing value for our students, state, nation, and world.”

Eli Broad College of Business

The Broad College has 125 full-time faculty in five departments: Accounting and Information Systems, Finance, Management, Marketing, and Supply Chain Management and one industry specific unit, The School of Hospitality Business. The work of the College is supported by a 100-person administrative staff and 50 academic specialists, including instructors. Currently, some 7,700 students are enrolled in the Broad College (approximately 6,700 undergraduates and 980 graduate and doctoral students), making Broad one of the largest business colleges in the country.

The Broad College is consistently a top 25 business college in rankings. The Broad vision is to be the leader in creating knowledge and developing transformational thinkers and doers who make business happen. A core focus of the college’s strategic plan is on the 3Rs – Recognition for the Broad College is the result of the accomplishments of our world-renowned faculty, our students, and our alumni. From this we have built a reputation for being one of the top business schools in the world, and this is reflected in our rankings.

Search Committee

Roger Calantone, Professor, Marketing (Search Committee Chair)

John Hollenbeck, Professor, Management

Tomas Hult, Professor, Marketing

Hang Nguyen, Assistant Professor, Marketing

Doug Hughes, Professor, Marketing Department Chair (Ex Officio)

Required Degree
Doctorate -Marketing

Minimum Requirements
Applicants should possess a Ph.D. in a relevant area of scholarship and should have a professional record consistent with an appointment to Full Professor with tenure at Michigan State University.


Desired Qualifications
Strategically, the department has set a focus on providing research leadership worldwide in four areas – Marketing Strategy, International Marketing, Product and Brand Management, and Relationship Marketing and Sales. Successful candidates should be an established global brand in one of these four areas. Preferably, the candidate would also be able to contribute to leading PhD seminars on quantitative/methodological topics and contribute to the PhD program.

Required Application Materials
Please submit a CV.

Special Instructions
To be eligible for full consideration, all application materials should be received by March 31, 2019, but the position will remain open until filled.

Review of Applications Begins On


MSU Statement
Michigan State University has been advancing the common good with uncommon will for more than 160 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.

Fall Term: Integrated Core Experience
Gain a 360-degree view of business via course content, integrative projects, and case studies that develop an understanding of real-world business problems.

Spring Term: Develop a Specialty
Concentrate in one of our three specialty tracks:

Business Analytics – Learn the skills, technologies, and practices necessary to design, create, and analyze data sets as well as report meaningful insights to diverse audiences.
Finance – Develop a comprehensive understanding of global financial markets and systems, along with financial, analytical, and decision-making tools needed for success.
Marketing & Management – Acquire in-depth knowledge of the principles and practices of modern marketing while cultivating essential professional and managerial skills.
May-June: Global Immersion Experience
Explore the challenges of global business firsthand and learn the dynamics of the business environment of one major region of the world.

What You’ll Gain
An enterprise-wide view of business along with foundational business skills
A specialized skill set in either finance, business analytics, or marketing & management
Experience solving real business problems and presenting solutions to executives
Analytical tools to assess complex business opportunities
A global perspective and practice in an international business setting

Tuition & Fees In-State: $186,104*

Tuition & Fees Out-of-State: $387,552*

Average Debt: $23,897

International: 9%

Minority: 6%

First generation college students: 12%

When do students declare their majors: Sophomore Year

Acceptance Rate: 64%

Acceptance Rate Transfers: 1%

Average SAT: 1,225

Average ACT: 26

Average GPA: 3.78

HS Class Top Ten: 33%**

*The total cost of the degree over four years for the most recent graduating class inclusive of school fees, room, board, or living expenses.

** HS Class Top Ten is the percent of the student population that graduated high school in the top ten percent of their class.

*** Please note that these statics are provided for the business school major only whenever possible. If a school does not track these statistics separately, then the university-wide statistics are provided.

The Eli Broad College of Business at Michigan State University ranked No. 40 this year, falling just one spot behind last year’s 39th place. Broad had a less selective admissions process this year with an acceptance rate of 64.20%, admitting about 18% more applicants than last year. The average SAT score stayed relatively the same at 1225.

The Broad College continues to offer a quality undergraduate business education that includes the latest skill sets, strong leadership programming, and end-to-end capstone experiences.


The Broad curriculum heavily emphasizes a comprehensive understanding of different disciplines with deep knowledge and skills in one or more disciplines, hence the “T-shaped” concept. Broad students have access to seven different majors including Accounting, Finance, Hospitality Business, Human Resource Management, Management, Marketing, and Supply Chain Management.

“Over the past decade, employers worldwide have emphasized the need for today’s young professionals to possess more than a deep disciplinary knowledge of a single subject or skill. Rather, they want employees with the ability to collaborate and operate across the multiple disciplines of their organizations, with depth of developed skills in more than one area,” Rachel Lee Cherry, Communications Editor at the Broad College of Business, told us. “With Broad’s T-shaped curriculum, students learn to use and apply information in new contexts, not just memorize facts and repeat them for a test.”

Broad’s required core curriculum is quite comprehensive with courses in writing, mathematics, integrative studies, basic disciplines and functional fields in business, and electives. To keep its curriculum up to date, the B-school recently updated the core curriculum to increase the focus on analytics, systems, and statistics.

All students who apply to Broad are now required to take a new course, “Algorithmic Thinking and Programming,” which focuses primarily on Python programming. Additionally, students are required to take a statistics course that teaches basic fundamental statistical techniques and two modified courses on analytics.

These updates help keep the Broad curriculum up to date and ensure that its students are being trained in the latest, in-demand skills — a good sign that the B-school is continuously looking for ways to offer an innovative, forward-thinking education.


Broad has a number of programs dedicated to leadership development. One of the cornerstone programs is the Residential Business Community (RBC). RBC provides a combined living and learning experience to promote, enhance, and support students’ academic, personal, and professional growth as business leaders.

The program is designed around three parts: living in a residential community, learning in the classroom, and leadership outside of the classroom. RBC first-year students live in the same residence hall, attend leadership retreats together, have priority enrollment in the prerequisite Broad courses, and attend workshops focusing on professional development and career development. In their second year, RBC students engage with Broad’s corporate mentor partners to begin networking, hone communication and presentation skills, research a real-world business case study, and strengthen relationships with one another and the Broad faculty.

In many ways, the program acts as a mini college within the B-school, creating a small school-like environment by bringing together students in the same classes, residence halls, and extracurricular activities. This is a key differentiating factor for Broad given that the B-school is part of a public, state university with upwards of 50,000 undergraduate students. Small, tight-knit learning communities are often the selling points of pricey private universities, but the very fact that Broad, as a public school, can offer a small learning community at a fraction of the price is definitely a big selling point.


The capstone courses at Broad are the signature learning experience. Regardless of what major they chose, an overwhelming amount of alumni we surveyed spoke highly about the thoroughness of their capstone experience.

“Seems relatively rare for undergraduates to have a true capstone project that culminates their entire curriculum of studies that is required for graduation and degree certification,” one 2018 alumni told us. “Ours required, research of a complicated case study, team collaboration, analytical reasoning, business case writing, and presentation.”

A majority of surveyed alumni credited their capstone experience for giving them the necessary skills to succeed in their career down the road.

“The capstone course through MSU helped round out my undergraduate degree in the business school and prepare me for my current career in the investment industry,” another 2018 alumni said. “This was a case study oriented course with open debate and discussion on various topics. To end the class, the final project was centered around developing a company/brand and pitching it to an audience (the class). This was interesting and relative to my current job which involves regularly pitching investments.”


Broad students have relatively strong employment outcomes. Despite COVID-19’s effect on the economy, 88.56% of Broad’s Class of 2020 was still able to secure full-time employment within three months of graduation, a slight 4% dip from the year before. Some 89.30% had a business-focused internship before graduating, roughly 1% less than last year.

If you’re looking for a continuously adapting business education that offers the latest in-demand skills, strong leadership opportunities, and thorough capstone experiences, then the Broad College of Business is a solid choice.

Alumni say:

“My capstone class gave me the exact education I was looking for that was closely related to real world supply chain work.”

“I was able to work on a project for Acura to help the company become more appealing to millennials and the younger generation.”

“Professors were exceptional. There were a lot of opportunities to meet professionals to obtain a job offer. I was also a part of the residential business program/community my freshman year of college and reaped many benefits from the program.”

Where The Class of 2020 Went To Work:

PepsiCo Frito-Lay
General Motors
TJX Companies
Goldman Sachs
Grant Thornton
JPMorgan Chase

FEW PEOPLE would take a decision to spend the best part of $150,000 lightly—even in the best of times, let alone during a global pandemic and what the World Bank says will be the deepest global recession in nearly eight decades. So you would expect the current crop of MBA students to have thought carefully before taking up places at business schools late last year.

“Covid has really forced people to think what traditions are and why they’re there,” says Emily Kuo, who is studying a joint MBA and Master of Science in design innovation at the Kellogg School of Management at Northwestern University. She had cold feet going into her programme, she admits: she wasn’t certain that the new job opportunities she hoped for would materialise. But in the end, she decided to go for it. Indeed, the pandemic may even have given her an impromptu chance for the type of personal development that is such an important part of the qualification. “When I think about the MBA experience, it’s about a lot of calculating trade-offs,” she says. She had to think harder than in normal times about how much she really wanted the qualification, and where she hoped her career would go. By taking the plunge, she believes she has demonstrated an ability to use foresight and anticipation that will stand her in good stead.

Manish Jha, who is due to graduate in the class of 2022 at Kelley Business School at Indiana University, also struggled with the decision to embark on an MBA. One the one hand, he felt he had gone as far as he could in his career in financial management in India without something to propel him to the next level. On the other, he worried that, as employers’ most sought-after skills shift from harder to softer areas, the MBA would end up “losing its sheen”. And then came the pandemic. Was he about to spend a significant amount of money learning how to manage a team and run a business in person, just as the world was doing away with offices? “The moment covid hit, everyone started working from home and the business model changed,” he says. “I’m not too sure the MBA curriculum is ready for this level of change.”

The pandemic’s impact on the economy also created practical obstacles for students planning to cross borders for their MBA. Employers are thinking twice about hiring new workers, even highly skilled ones, and businesses are sponsoring fewer MBA candidates. As an Indian national seeking to study in America, such sponsorship was essential if he were even to be able to enter the country.

With Joe Biden as president, America may become more welcoming for foreign students. But when Mr Jha was applying to programmes, tighter rules brought in by Donald Trump were still in force. Prospective MBAs think four years ahead: one year to consider schools and apply, two years studying and one looking for work. As a result, Mr Trump’s term in office had a long-term depressive effect on the number of foreign students applying to American business schools, says Sangeet Chowfla of the Graduate Management Admission Council (GMAC), the body that administers the GMAT test.

In the end, Mr Jha took the plunge for reasons that have not changed despite the way the world has: an MBA offers access to an exclusive club, and getting ahead in business still depends on whom you know, not just what you know. But he laments the lack of networking opportunities: classes on Zoom get information across well enough, but “if I have one opportunity to meet you in person, I think that’s more impactful than five Zoom meetings”. Travel restrictions meant that alumni have not come to campus as much as he thought they would. Classes were smaller than he had expected, and there was no opportunity to meet the second-year students on whom new MBA arrivals often depend to show them the ropes. “I’m lacking in that experience of talking to people and meeting people and expanding my horizons,” he says. “One of the reasons I came here is to expand my exposure to the international market. I was born in India, I was working in India, and I had a very fixed mindset and that is not changing because of covid.”

Mr Jha hopes that these aspects of the course will improve during his second year and after he graduates—and still places faith that prestige of a Kellogg MBA will hold its value. Ms Kuo is also conscious of what is lacking. A former partner took the same programme at Kellogg earlier than she did, so she knows what’s different. “It’s not the 100% MBA experience,” she says. Among the losses she feels most keenly are international travel and a pre-sessional bonding activity with fellow incoming MBA students, which make it harder for the group to bond.

Yet she and Mr Jha—along with their peers—are acutely aware of the challenges in running an MBA programme in these times, and are broadly satisfied with what they’re being offered. Business-school students are an adaptable bunch, says Ms Kuo. Spontaneous meetings on campus have been replaced with digital-diary co-ordination. One-on-one connections have, at least in part, made up for the chance ones that no longer happen. She’s taken on extracurricular responsibilities, including engaging in the school’s diversity, equity and inclusion drive. As the old ways of doing things are refreshed, she also sees a chance to structure her MBA experience in ways that reflect the business world she hopes to work in: less old boys’ club and more networking with people of all backgrounds. But she still hopes to meet those people in person—and soon.

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