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Masters in Marketing in Germany is a 1-2 year full-time degree that can help you to develop the advanced knowledge and skills required for brightening the marketing career. Various specializations available are strategic marketing, digital marketing, international marketing, marketing and sales management, etc. This program is available as an MA and MS degree in German universities.
Digital marketing is a growing field in Germany, with many opportunities for advancement.
The digital marketing industry employs about 1.4 million people in Germany, with an average annual salary of €37,000 (or about $41,000).
Digital marketers help companies develop strategies for reaching their target markets on the internet. Digital marketing professionals typically have a background in business or communications and are familiar with search engine optimization (SEO), social media management, email marketing and web analytics.
Digital marketing is an important part of any business’s sales strategy today because it has become so integrated into consumers’ daily lives. Consumers’ use of smartphones and tablets has changed the way they shop and buy products online. They expect to find information quickly and easily on their mobile devices, which means businesses need to adapt their websites to be mobile-friendly or risk losing customers.
Digital marketers also help businesses develop strategies for using social media networks such as Facebook, Twitter and Instagram to connect with consumers through relevant content such as product reviews or news updates that will keep users coming back for more information about their favorite brands.
- Top companies hiring marketing graduates are Goggle, Microsoft, L’Oreal, Apple, HP, Nestle, etc.
- The average tuition fees of universities offering Masters in Marketing in Germany ranges between 11,800 EUR to 20,000 EUR per annum.
- The average salary for a person working in the marketing field in Germany typically earns around 53,000 EUR per annum.
masters in marketing from germany
Why Study Masters in Marketing in Germany?
Below are the reasons why an international student should choose to study Masters in Marketing in Germany:
- 2 universities of Germany offering Masters in Marketing rank among the top 350 universities in the world.
| 2020 Ranking | Free University of Berlin | University of Cologne |
|---|---|---|
| QS News | 130 | 308 |
| THE | 117 | 157 |
- These two universities are state-funded and thus do not charge any tuition fees.
- Average salary of Marketing professionals in Germany is 16% higher than the average paygrade of all occupations.
- With 2 to 5 years of experience, the salary of marketing graduates in Germany increases by 32%.
- Germany is the fourth-highest paying country for a Digital Strategist with an average salary of 67,000 EUR per annum.
- Students with master’s degrees earn 29% more than those with bachelor’s in marketing from German universities.
Masters in Marketing in Germany: Top Universities
Some of the popular universities offering Masters in Marketing in Germany are shown in the below table along with their programs and total fees:
| University | Program Offered and Duration | Total Program Fees (Euros) |
|---|---|---|
| Free University of Berlin | MS in Management and Marketing; 2 years | Semester Contribution: 1,200 (No tuition fees) |
| University of Cologne | MS Business Administration in Marketing; 2 years | Semester Contribution: 1,000 (No tuition fees) |
| GISMA Business School | MS in Marketing Management; 1 year | 19,450 |
| MS in International Marketing; 1 year | 15,000 | |
| MS in Digital Marketing; 1 year | 16,000 | |
| University of Bayreuth | MBA Marketing and Sales Management; 2 years | 19,600 |
| IUBH University | MA in International Marketing Management; 1 year | 12,580 |
| CBS International Business School | MA in Digital Marketing; 2 years | 21,240 |
| Berlin School of Business & Innovation | MA in Strategic Marketing; 1.5 years | 11,800 |
| ESCP Business School | MS in Marketing & Digital Media; 1.3 years | 26,000 |
| Munich Business School | MA in International Marketing & Brand Management; 1.5 years | 24,000 |
| Macromedia University of Applied Sciences | MA in Strategic Marketing; 1.5 years | 19,500 |
Masters in Marketing in Germany: Course Curriculum
With a Master’s degree in marketing, a candidate has the opportunity to specialize in more than one area. These types of specialization are more attractive to employers and give confidence in marketing abilities. Some marketing topics that students might study in Germany are:
- Strategic Marketing Management: It involves implementing marketing campaigns at the management level.
- Marketing Communications: This module is an understanding of consumer segments, communications strategies, and targeting the right audience.
- Digital Marketing and Social Media: It helps you to understand various functions linked with websites for marketing communications and customer support.
- Other Marketing Topics: Apart from these, other marketing topics are retail marketing, data-based marketing, B2B marketing, customer relationship management, etc.
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Masters in Marketing in Germany: Scope
A person working in the marketing domain in Germany earns an average salary of 53,000 EUR per annum. This includes housing, transport, and other benefits such as health insurance, clothing, flooding, etc.
Employees having more than 2 years of experience earn 32% more than freshers. Change in salary also depends on the location and career fields.
Below are the wages for jobs in Germany in different marketing careers:
| Job Titles | Average Monthly Salary (in EUR) |
|---|---|
| Chief Marketing Officer | 19600 |
| Content Marketing Strategist | 12500 |
| Creative Marketing Lead | 11900 |
| Event Marketing | 14500 |
| Market Research Analyst | 13400 |
| Market Research Manager | 14300 |
| Localization Manager | 13700 |
A degree in marketing helps you to learn how to promote and sell the services to the target customers. Students learn effective communication and also Product Planning, Sales & Brand Management, Advertising, and Consumer Behavior.
International students who are coming to study in Germany are drawn by the generous scholarships and high-class educational systems. The prestige of the universities and their influence on the prospects of the students make it worth studying in this country.
The scope of digital marketing in Germany is vast, and it’s quickly becoming one of the most important markets in the world. Digital marketing is a powerful tool that can help you reach your target audience, but it’s important to understand the unique opportunities and challenges available in this market.
The first thing to consider when thinking about your digital marketing strategy is where your target audience is located. In Germany, mobile phones are used more than computers to access the internet—and that means that you need a mobile-friendly website if you want to reach most German consumers.
You should also consider what language you’ll use on your website. While English is often spoken in Germany, there are also many native speakers of German who would prefer to read their websites in their native language.
German consumers tend to be very brand loyal, so it’s important that your brand has a strong presence on social media platforms like Facebook and Instagram (which are both popular) as well as Google+ (which isn’t). You should also consider investing some money into search engine optimization (SEO) because Google’s algorithm favors websites that have been optimized for search engines over those that haven’t been optimized at all.
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